Digital
Marketing Dictionary

Above-the-Fold (ATF) Account Based Marketing Advertising Cost of Sales (ACOS) AI Marketing AI Overviews AI Voice Agents Intersticial Ads Answer Engine Optimization (AEO) API App Store Optimization (ASO) Brand Archetype Custom Audiences Digital Marketing Audit Marketing Automation Backlink Banner Ads Benchmark Big Data Black Hat SEO BOFU (Bottom of the Funnel) Bounce Rate Brand Awareness Brand Equity Branded Content Branded Keyword Briefing Customer Journey Buyer Persona Buzz Marketing Call to Action (CTA) Chatbot Marketing ChatGPT Click-to-Call (CTC) Community Manager Consumer Trust SEO Consultant Content Marketing Content Curation Content Marketing Manager Conversion Rate Optimization (CRO) Copywriting Cost per Acquisition (CPA) (CPA) Cost per View Crawl Budget Crawl Depth Social CRM Predictive Marketing Cross Sell Cross Promotion Click Through Rate (CTR) Customer Centric Marketing Customer Data Platform (CDP) Dark Social Dark Marketing Data as a Service (DaaS) Data Science Deep Learning Demand Side Platform (DSP) Digital Body Language Digital Signage BIMI Subdomain Dwell Time Email Marketing Lead Generation Email Retargeting Employee Advocacy Influencer Generated Content (IGC) Empowerment (Female) Customer Engagement Loyalty Programs End User Facebook Live Fake News Facebook Ad Library Chief Happiness Officer Freemium Event Marketing Sales Funnel Augmented Reality Marketing Gated Content Generative Engine Optimization (GEO) Geomarketing GIF Meme Marketing Attribution Models Google My Business Growth Hacking Sensory Marketing Hero Image Inbound Marketing Customer Satisfaction Surveys Deinfluencer AI Influencer Infographic Sports Marketing Content Intelligence Social Listening Instagram TV (IGTV) Instagram Reels Generative AI JavaScript Lazy Loading Key Opinion Leader (KOP) Keyword Keyword Stuffing Keyword Research KPI Landing Page Large Language Model (LLM) Lead Nurturing Lead Scoring Loyalty Programs Link Building Search Intent Long Tail LSI Keywords Customer Lifetime Value (CLV) Machine Learning Marketing B2B Marketing B2C Marketing B4B Marketing Affiliate Marketing Content Marketing Guerrilla Marketing Niche Marketing Digital Marketing Direct Marketing Marketing Strategy Marketing Mix Modelling (MMM) Mobile Marketing Multichannel Marketing Omnichannel Marketing Online Marketing Viral Marketing BCG Matrix Meme Marketing Marketing Metrics Microblogging Microinfluencer Mobile-First Indexing B2G Model BOPIS D2C, Direct to Consumer MOFU (Middle of the Funnel) Monthly Recurring Revenue (MRR) Network Marketing Neuromarketing Viraljacking Newsletter OKR Methodology Omnisearch Optimization (OSO) One Pager Outbound Marketing Negative Keywords Consumer Panel Parasite SEO People-Led Marketing Performance Marketing Marketing Plan Podcast Portfolio PPC or Pay Per Click Prompt Engineering Value Proposition Advertising Digital Advertising Display Advertising Facebook Ads Instagram Ads Online Advertising LinkedIn Ads Pinterest Ads Social Media Ads Snapchat Ads X Ads Native Advertising Out-of-Home (OOH) Advertising Programmatic Advertising Augmented Reality Marketing Hard Bounce Rebranding Recommerce Reddit Advertising Remarketing Retail Marketing Email Retargeting Rich Media ROI ROAS RTB (Real Time Bidding) SaaS Marketing Market Segmentation SEM SEO Off-Page SEO Share of Voice Slogan SMS marketing Social Media Marketing Social Media Social Media Management Social Selling Social Shopping SPIV Marketing Tech Stack Stakeholder Storytelling Video Storytelling Streaming Advertising Supply Side Platform (SSP) Target Audience Cart Abandonment Rate Customer Retention A/B Testing TikTok TOFU (Top of the Funnel) Digital Trafficker Digital Transformation Strategy Trigger Marketing Upselling User Generated Content (UGC) Vanity URL Attribution Window Video Marketing Webinar Whatnot Workflow YouTube Shopping YouTube Shorts Zero Click Searches Brand Strategy Semantic Keywords Net Promoter Score Customer Success Lead Capture SaaS Marketing Funnel Advertising Methodology Modular Design Customer Community Open Source Intelligence (OSINT) Digital Marketing Consultant Small Data Digital Analytics AI Testing LLMO Threads Reddit Ads Greenwashing RFM Analysis Integrated Marketing Communications (IMC) RevOps Telemarketing Faceless Digital Marketing Direct Response Marketing Data Quality Apple Ads Revenue Intelligence Python Prompt Engineer AI Image Prompt Generator Audio Marketing Transactional Emails Agentic AI Disruptive Marketing Event Marketing AI Wearables Predictive AI BANI Mobile Learning Ephemeral Content Brand Promise Narrow AI Repricing CRM Ad Fatigue