Empowering Women in Digital Marketing

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By Tanit de Pouplana, on 9 August 2021

Although we have come a long way in the struggle for equal opportunities and equal rights, it is true that there is still a long way to go. At Cyberclick we want to pay tribute to all the women who day after day break the glass ceiling and create a path that others can follow. We also want to look at what more can be done to move the needle forward to encourage continued progress, especially in the field of digital marketing.

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Empowering Women in Digital Marketing

Women's Empowerment Starts With You

If you are a woman working in the world of digital marketing, you may be interested in knowing the top tips to advance your career. We've gathered a few to get you started:

  • Continuing training and education are essential in order to have a solid base and to be up to date with the latest developments in the sector.
  • Analyze and continuously measure the results of your work so that you can concretely demonstrate the myriad ways in which you have contributed.
  • Specialize in a specific area to maximize the investment of time and resources and to position better yourself.
  • Have a good personal branding strategy that helps you stand out.
  • Create your own content through a blog or social networks that shows your experience and knowledge and provides value to other professionals.

What Can Companies Do to Support Women's Empowerment?

Companies are active drivers of change, especially when it comes to economic equality for women. At the corporate level, there are many steps that can be taken to promote women's empowerment and equality.

  • Ensure equal conditions, opportunities, and challenges for all employees, without excuses. There may be differences in personal situations, but access to positions and salaries must be the same.
  • Promote work-life balance. We are fortunate to work in a sector that offers many facilities for working remotely, not only from home, but from virtually anywhere in the world. But many companies are still anchored in a culture of office work, even with though Covid-19 has been present in our lives for more than a year. If we want to encourage the professional development of women in digital marketing, we must offer flexibility in work schedules and workplaces so that both they and they can better combine professional and personal life. For this to be possible, work has to be based on objectives that have been met, not just hours at the office. This way, each person is responsible for organizing their tasks in the way that is most convenient for them according to their situation. Of course, we should not assume that women are the only ones who this flexibility applies to.
  • Provide equal opportunities for advancement. The so-called "glass ceiling" becomes evident when we see the gap between men and women in top positions. For companies, our responsibility is not to view leadership as a male or female issue. Instead we should ensure that opportunities are available to all our employees, regardless of their identity.

Whatever your gender and your job are, there is a lot you can do to improve the situation of women in digital marketing and in society in general. The first step is to become aware of the need to push for changes. Even if you are not the CEO of your organization, there are likely things you can do to make your place of work more fair.

The empowerment of women in the digital world and in general is something we must all work toward, both individually and at the corporate level. It has been proven that companies and societies grow economically when they include women, so there really isn't any excuse.
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