Content Marketing

Content Curation: Top 16 Tools You Need to Know

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By Anna Ribas, on 31 July 2024

If you do content marketing for your brand, you surely don't need me to explain that it's a significant investment of time and effort. But creating content from scratch isn't the only option to provide value to your audience. Have you heard of content curation? In this post, we'll explain what it is, the steps to follow, and the tools that will make the task easier for you.

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Content curation tools


What Is Content Curation and What Can It Offer You?

We call content curation the process of finding, gathering, organizing, and sharing the highest quality and most relevant content on a specific topic. For example, we can compile content for a periodic newsletter of news about our industry.

What distinguishes content curation is that it must provide value. We can't just copy and paste a link to share third-party content on our own channels; we have to go a step further. For example, we can make a compilation of the best content on a very specific topic and present it with our own comments and opinions.

Incorporating content curation into our marketing has multiple benefits, such as:

  • Helping you find ideas for your own content and learn more about your industry.
  • Improving the positioning of your brand's websites through quality content.
  • Reducing "infobesity" (intoxication from excess information) by offering pre-filtered content that meets quality requirements.
  • Feeding your community with regular updates and gaining more followers.
  • Giving more visibility to your own brand and improving its image and online reputation by positioning it as an expert in a sector.
  • Improving networking and brand relationships with other industry experts, as we're helping them spread their content.


How to Do Content Curation Step by Step

  1. Think about what your audience needs: For content curation to provide value, you need to talk about topics that are truly useful, interesting, and relevant to your audience. Therefore, the first step is to try to define what your theme and approach will be.

  2. Select and filter the information: Today we live surrounded by information at all hours, but we shouldn't confuse quantity with quality. Focus on looking for content that's really focused on the topics that interest your audience the most and that fit with your brand's editorial line.

  3. Organize the information: If you don't properly classify the content from the beginning, you'll end up with a lot of chaotic information that will be hard to use. Therefore, we recommend that you look for an application like Evernote or your own organization system and categorize all the interesting content you find from minute one.

  4. Add value: Select the most interesting news or stories for each publication and add your own comments to encourage users to consume the content. You can also add value through elements like structure, new titles or images, etc.

  5. Share the content: Now that we've finished the compilation and elaboration process, it's time to distribute the content among our audience. For example, you can share it on social networks, blogs, websites, news aggregators, etc.

  6. Measure the results: Lastly, remember that it's essential to measure the publications you make on your different channels to know which ones get the most interactions and actions. This way, you can refine your content curation strategy to provide more and more value to your followers.


16 Content Curation Tools We Recommend


1) SocialPilot's ShareIt

This free tool is great for discovering new content. Just enter a keyword in their search engine and it will show you relevant content in different formats, including blogs, videos and more.


Content Curation: Top 16 Tools You Need to Know


2) Buffer

For easier dissemination of already created content you can use Buffer, for its speed in programming across social networks. Just link your accounts, like Facebook, Instagram, X or TikTok, and you're ready to go.


Content Curation: Top 16 Tools You Need to Know


3) BuzzSumo

A content curation tool that proposes "evergreen" content, or content that does not lose its relevance over time. You can sort content by the number of times it has been shared.


Content Curation: Top 16 Tools You Need to Know


4) UpContent

With UpContent, you can create your account and set up a dashboard with content recommendations from trusted sources. You can then share content directly from the app.


Content Curation: Top 16 Tools You Need to Know


5) X (Formerly Twitter) Lists

If you are a regular user of X, the lists function is very practical for grouping users who publish the best content on the topics you are most interested in.


6) Sniply

A platform that helps you turn your content curation into conversions by adding a call to action to all the content you share.


Content Curation: Top 16 Tools You Need to Know


7) Flipboard

This tool allows you to create "mini magazines" with links to your favorite news, blog articles and websites. You can then publish them in the application itself and on your social networks.


Content Curation: Top 16 Tools You Need to Know


8) TagBoard

A tool to create social media feeds for websites, events, digital displays and more. You can use it to display your social media posts in an integrated way.


Content Curation: Top 16 Tools You Need to Know


9) Elink.io

A tool that helps you save links on the fly and turn them into attractive and shareable content. For example, you can turn your links into a web page, embed them in a blog or send them as a newsletter.



10) Newsletters from Leading Brands in Your Industry

There's nothing like being inspired by the competition! Subscribe to the best newsletters from the competition and see what kind of content they select.


11) Feedly

This great RSS feed allows you to keep track of your favorite content sources and read their latest posts without leaving the application.


Content Curation: Top 16 Tools You Need to Know


12) Quuu

This free software integrates with most social media scheduling tools, including HubSpot. Its main function is to analyze your posts, platforms and channels to recommend ready-to-share content.


Content Curation: Top 16 Tools You Need to Know


13) Reddit

Reddit is a network where content is grouped by topic. Readers can vote for the contents they like the most and thus acquire greater relevance. It is also possible to subscribe to the contents you like the most and only receive information about them.


Content Curation: Top 16 Tools You Need to Know


14) Medium

One of the most interesting platforms to share your content with your audience, allowing you to easily create and publish articles on the topics that interest you most.


Content Curation: Top 16 Tools You Need to Know


15) InoReader

This application allows you to get content as soon as it becomes available, and includes a lot of formats: blogs, RSS, feeds, podcasts, Facebook pages, newsletters and X searches. You can use the functionality to discover content or follow "content packages" created by users.


Content Curation: Top 16 Tools You Need to Know


16) Content Studio

A content marketing and social media management platform that helps you share the best content and increase your brand's reach.


Content Curation: Top 16 Tools You Need to Know


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Anna Ribas