Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Online Sales By David Tomas, on 14 March 2024

Product-Led Sales: What They Are and Their Impact on Business Growth

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Tags: Ecommerce By David Tomas, on 13 March 2024

Dynamic Pricing Strategy: How to Create One for Your Ecommerce

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Tags: Digital Advertising By Chantal India, on 12 March 2024

ROI vs. ROAS: Examples and When to Use Each One

ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more

Tags: Google By Pere Munar, on 7 March 2024

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more

Tags: Google By Pep Canals, on 6 March 2024

What Is Google Ads Data Manager?

Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more

Tags: Digital Marketing By Marina Sala, on 5 March 2024

What Is Amazon Q and How Can You Use It?

Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more

Tags: Inbound Marketing, Data Science By Pere Munar, on 29 February 2024

Optimizing Your Inbound Marketing with a Dashboard

A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more

Tags: HubSpot By Marina Sala, on 28 February 2024

What Are HubSpot Playbooks and How Can They Help You Boost Sales?

Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more

Tags: SEO & SEM By Laia Cardona, on 27 February 2024

Content Syndication: What It Is and How It Impacts SEO

Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more

Tags: Digital Advertising By David Tomas, on 25 February 2024

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more