Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Branding By Laia Cardona, on 26 Oct 2021

Brand Salience: What Is It and How Do You Measure It?

Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv...Read more

Tags: Strategy By David Tomas, on 25 Oct 2021

Psychological Pricing: Definition, Strategies, and Examples

The prices of a product are chosen by taking into account the market and the competition but they are also based on a strategy known as pricing. Choosing the right price is the key to stand out from the competition, increase sales, and achieve succes...Read more

Tags: SEO & SEM By Pep Canals, on 22 Oct 2021

SEO Automation: What It Is, Tools, and Trends

SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ...Read more

Tags: Online Sales By Marina Sala, on 21 Oct 2021

Lead Qualification: What It Is and How to Classify Your Leads

Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu...Read more

Tags: Inbound Marketing By Laia Cardona, on 21 Oct 2021

Pillar Pages and Topic Clusters: Examples and Strategy [+video]

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing, and the result is that we have to rethink the way we organize our content...Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 21 Oct 2021

What Is Viral Marketing? Examples and Advantages

Every day we hear about viral marketing, a new viral video or other content that spreads at the speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral product or viral advertising? Or is it simply luck that rando...Read more

Tags: Digital Marketing By David Tomas, on 21 Oct 2021

The 22 Most Important Digital Marketing Metrics

How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more

Tags: Digital Advertising By Chantal India, on 20 Oct 2021

ROAS: What Is It?

Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ...Read more

Tags: Online Sales By Marina Sala, on 19 Oct 2021

Customer Lifecycle Management

Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 18 Oct 2021

15 Content Marketing Tips for the Ultimate Personalization

If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already. But, we know that marketing personalization is essential to get results. Your content should reflect ...Read more