English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

By Chantal India, on 14 Jan 2021

What is a Facebook Marketing Partner?

For many advertisers, Facebook stands as one of the central pillars of their marketing strategy. Due to the platform’s staggering stats and myriad of marketing tools, Facebook ads offer serious potential for businesses both big and small. At some poi...Read more

By Pere Munar, on 13 Jan 2021

What is Ad Fatigue? And How to Overcome It

We’ve all experienced it: that dread of sitting through or seeing the same ad or type of advertising that you’ve seen countless times. It’s a waste of your time and a waste of the advertiser’s time—it’s benefitting no one. As a marketer, ad fatigue i...Read more

By Colm Fitzgerald, on 12 Jan 2021

How To Create An Instagram Content Strategy

Instagram is a highly visual platform that creates more user engagement than both Facebook and Twitter. This makes it an ideal marketing channel, especially for B2C brands. In fact, 72% of Instagram users say they’ve made a purchase after seeing some...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 05 Jan 2021

What is the Inbound Marketing Funnel?

Inbound marketing has become the go to sales process for many brands online. Traditional sales models are eschewed for a less-intrusive process where leads are guided rather than prodded. Most people these days research products online before they bu...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 04 Jan 2021

What is Affiliate Marketing? Definition and Benefits

There are plenty of ways to market your products or services in today’s digital economy. From paid ads on Google and Facebook to podcasts and influencer partnerships, businesses have a wide range of options to get the word out about their brand. A so...Read more

Tags: SEO & SEM By Dany Ortiz, on 14 Dec 2020

How to Optimize Images and Gifs for SEO

Optimizing your site for SEO is a complex task that requires a definite commitment. With consistency over time, however, you’ll reap what you’ve sown by following some SEO best practices. And while most people think about keywords in plain text, imag...Read more

By Scott Stevens (Guest Author), on 11 Dec 2020

Content Marketing In The Age Of Social Distancing

While coronavirus has thrown everything into uncertainty, being at the forefront of a business gives you the opportunity to slow down and reflect on the kind of content that you are producing and the kind of messaging you are sending.Read more

Tags: Facebook By Chantal India, on 10 Dec 2020

The 5 Types of Facebook Ads: How to Choose the Right Ad Format

Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul...Read more

Tags: Email Marketing By Nerea Boada, on 04 Dec 2020

9 Best Email Marketing Campaign Examples

Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more

Tags: Social Marketing By Colm Fitzgerald, on 03 Dec 2020

What is User Generated Content (UGC) and How to Use It

Creating a user generated content marketing strategy is a proven method for building brand awareness, boosting social credibility, and growing revenues. It can either be an organic process started by your customers, or a built in strategy that you’ve...Read more