Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Customer relationship management (CRM) is a term used to describe all activities, strategies, and tools used by a company to manage the way it interacts with its customer base. The right CRM strategy can help you build solid relationships with your c...Read more
For a long time, outbound marketing was the primary strategy used by companies to attract customers. This method, which relied on direct calls, media advertising, and billboards, among others, gradually lost strength (though it did not disappear comp...Read more
We all know that the quality of marketing decides the success of a product, but have you ever asked yourself what the key elements to a successful marketing strategy are?Read more
Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the...Read more
Instagram, aside from being one of the most popular social networks and a platform that enables companies to connect with their audience, increase visibility, and foster interaction, also serves as a social shopping tool.Read more
The amount of web pages on the Internet is immense. In this context, Google must establish criteria to sort all this content in order to offer users the best experience. In 2015, Google decided to create EAT, an acronym that refers to the guidelines ...Read more
Digital analytics is fundamental in a digital marketing strategy and in any other area of business. It is what allows company or team to know if the actions they are taking are fruitful or if it is time to change course.Read more
Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a...Read more
A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca...Read more
TikTok is much more than a social media network where you can upload funny dance videos and music. The platform also allows live performances through its TikTok Live function. Here, brands and content creators can interact with their audiences in rea...Read more
