Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM, Google By Laia Cardona, on 23 May 2024

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Tags: Digital Marketing By Helena Alcoverro, on 22 May 2024

What’s an .io Domain and Why Are They Popular?

The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more

Tags: Artificial intelligence By Chantal India, on 21 May 2024

What Is AGI or Artificial General Intelligence?

Artificial General Intelligence (AGI), often referred to as "Strong AI," is the theoretical form of artificial intelligence that can understand, learn, and apply knowledge across a range of tasks, mirroring the versatility and depth of human intellig... Read more

Tags: Digital Marketing By Oier Gil, on 16 May 2024

Enterprise Value: Definition, Formula, and Examples

Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more

Tags: Digital Advertising By Chantal India, on 15 May 2024

How Many Weeks for Consideration and Conversion Campaign Ads to Work?

Before we get anyone’s hopes up, let us start off by making one thing very clear: there is no magic number that works for every campaign, no one-size-fits-all answer to this very common question. That being said, understanding the typical timelines a... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 14 May 2024

7 Tips on How to Use Google Gemini

Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more

Tags: Artificial intelligence By Anna Ribas, on 9 May 2024

Alternatives to ChatGPT: 12 Other Chatbots to Try

ChatGPT may be the most well-known chatbot globally, but in this article, we want to share some information on 12 other AI-powered chatbots. While lesser-known, they can be useful for completing everyday tasks, especially those related to marketing. ... Read more

Tags: Happiest Company By Estela Viñarás, on 8 May 2024

Chief Impact Officer: Understanding Their Responsibilities and Contributions

A Chief Impact Officer is responsible for leading the environmental and social impact strategy of a company or organization. Their aim is to ensure that the goals of social responsibility and sustainability are met. Read more

Tags: Data Science By Pep Canals, on 7 May 2024

Data as a Service (DaaS): Understanding its Purpose and Applications

Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more

Tags: SEO & SEM By Helena Alcoverro, on 2 May 2024

Types of Keywords and Why They Are Important in Your SEO Strategy

Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more