Images play a crucial role within a web page, but in the realm of ecommerce, they are indispensable. They give users an idea of the product they are about to purchase and help with advertising. Among these images, hero images stand out as they can ca... Read more
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Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
Dwell time refers to the duration a user spends on a search engine results page from the moment they enter a result until they click the back arrow to return to the search results. Dwell time is crucial in digital marketing for understanding user eng... Read more
Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more
Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more
Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more
Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more
UI is the medium that enables interaction between people and computer systems. UI, also known as user interface, allows users to operate and control devices like a computer, tablet, or mobile phone, as well as send an email or make a money transfer t... Read more
Have you ever thought about implementing Artificial Intelligence tools in your online store? Or using the AI features offered by marketplaces? If you’ve come across this article, it’s because the answer is yes. Read more
A sales forecast is an estimate of the sales a company will achieve in a specific period. It is most common to create them quarterly, monthly, or annually. These forecasts are generated by considering sales from previous periods. Read more
