Inbound Marketing

Inbound Marketing: The digital marketing that attracts and converts
 

 

Most internet users claim to be exhausted from invasive advertising, which is why inbound marketing has been implemented as a leading digital marketing strategy.

The Inbound Marketing methodology is based on attracting potential customers through valuable, useful, and relevant content on each stage of the buyer's journey. With Inbound Marketing, potential clients find your business through different digital channels, such as search engines, social networks, blogs, or your website.

The Inbound methodology differentiates itself from traditional digital marketing in the sense that it doesn't force users to watch, respond, or interact with the ads. On the contrary, it seeks to attract the consumer's attention through content specifically designed to satisfy the needs or answer the questions of your ideal customer (buyer persona). This way, it only attracts qualified prospects, generates confidence, and builds credibility for your brand and business.

 

Why do you need to incorporate inbound marketing methodology in your business strategy?

The inbound methodology is the best way to attract strangers, convert them into clients, and even make them avid followers of your brand.

The 4 stages of the inbound marketing strategy are:

  • Attract. Inbound marketing is not about getting tons of visits in your website, but about attracting those who are really interested in what you offer and have the potential to make a purchase and becoming a satisfied customer. This quality traffic is achieved by offering valuable content for the user at the right time (meaning when they are looking for it in order to solve a problem or satisfy a particular need).
  • Convert. Once you have attracted relevant visits to your website, the next step is to convert those visits into sales opportunities. To achieve this, you have to initiate a conversation with the user in the way that is best suited to them. For example, using forms, messages or downloadable content to encourage them to start interacting with your brand. Once you get their data, you will be able to get in touch with them, and therefore, be available to answer all their questions and offer them more customized content, so that you can grow the relationship through regular communication.
  • Close. Once you have attracted quality visits to your website and established regular communication with your potential customers, it is time to transform these communications into sale opportunities. The most efficient method will depend on the sales tools available to you and on the particular needs of each one of your potential clients. You will have to plan ways to catch their attention by making tailored offers in order to close the deal successfully.
  • Delight. The inbound marketing methodology is based on offering an experience of excellence to each customer. Over time, users have become more demanding when it comes to businesses and customer service. This is why it is important to be available when they need you and help them solve their problems and needs through the right interaction and communication. If you succeed in establishing a relationship of trust with your clients, they will keep buying your products and you will develop a long term bond, which will end up in them recommending you.

These four steps combined will help you attract users who are potential clients and convert them into website visitors, sales opportunities, clients, and promoters of your brand. The methodology is even more efficient when it is also implemented in your sales strategy. 

How can we help you at Cyberclick?

Here’s what we provide:

  • Hubspot Partner. We are an international Diamond Hubspot agency based in Spain. Being part of this network of Hubspot agencies endorses us as a certified inbound marketing team specialized in developing the best inbound strategy for our clients, always with the objective of achieving their goals. We provide this support utilizing this all-in-one inbound marketing platform. 
    inbound marketing services cyberclick hubspot diamond partner
  • Content Marketing. We can create the necessary content for your business to attract a community of potential clients. This includes things like articles for your blogs, presentations, videos, graphics and illustrations, audio - podcasts. We can also elaborate advanced content in ebook, white paper and webinar formats.
  • SEO - Web Positioning. We can analyze and restructure your website so that it meets the requirements of the search engines. We improve your ranking on search engines of the most important keywords for your business, thereby increasing the number of visits to your website. With the long-tail keywords and content marketing, we avoid the risk of being penalized by search engines.
  • Social networks and social ads. We use social networks to spread your content, make it more popular and creating a community around your brand. We systematically collect all the interaction data between the social channels of your brand and its users, and we incorporate all this information to the CRM of your company. We incorporate a joint strategy of organic and paid content on social networks.
  • Lead Generation. We create content designed for conversion. We ALSO offer the service of designing landing pages and CTAs  (experience in A/B testing).
  • Qualification of Leads. We guarantee your company the reduction of costs at a commercial level. Through Lead Nurturing and Lead Scoring, we deliver your sales team qualified business opportunities aligned with the type of services and products you want to sell.
  • We offer strategic consultancy so that an Inbound Marketing campaign can work with your teams. We provide assistance on the project with regular meetings to review and analyze how the strategy is being carried out and what should be improved.

Through a well-developed Inbound Marketing strategy, your company or brand will be able to attract and convert potential customers.
It is important to understand that this is a strategy that must be employed over a period of time in order to obtain relevant results and that it can be complemented with other digital marketing strategies to reinforce it (SEM, Email Marketing, Social Ads, Branded Content).

If you want to take advantage of all the benefits of Inbound, contact us. 

Are you interested in Inbound Marketing?