LinkedIn Ads

What are LinkedIn Ads and how can they benefit your business?

June 2021

LinkedIn Ads can be highly effective both for reaching a professional target audience or for B2B campaigns. LinkedIn, as you may already know, is the quintessential and professional social network on a global scale. With this said, make sure to dedicate a part of your budget towards advertising on LinkedIn!

 

Though LinkedIn doesn’t have nearly as many users as Facebook has, profiles found on LinkedIn are exclusively those of professionals; profiles like these are almost impossible to identify in the same capacity on other social media platforms.

 

As time goes on, it becomes more and more challenging to stand out as a business without the aid of LinkedIn Ads.

 

LinkedIn Ads

 

What Are LinkedIn Ads?

LinkedIn Ads, as the name suggests, are paid advertisements shared on LinkedIn. There are three main types of LinkedIn ads and they  can be adapted to virtually any objective or goal. In order to have success with LinkedIn Ads, it’s necessary to have your goals well defined.

 

It's a good idea for companies and other organizations to analyze whether or not LinkedIn Ads are the right medium for achieving their goals. Getting the most out of this professional social media platform may not easy but, if you strategize well, it can yield incredible results.

 

What Is LinkedIn Ads Manager?

LinkedIn Ads Manager is a tool allows you to create, launch, and measure the results of an ad campaign. This tool was designed to be used by anyone looking to set up a campaign, meaning that you don't need a background in programing to use it. It is also available in 23 languages and you can create campaigns that will be shown internationally. 

 

What Do LinkedIn Ads Cost?

Some have tried LinkedIn Ads (without really understanding how they work) and have come to the conclusion that they are very expensive. Because of this, we want to explain in greater detail what the budget requirements are. Additionally, we what to call attention to the fact that the key to achieving success on this platform is optimization.

 

The minimums available on LinkedIn Ads:

  • Daily budget of $10.00 per campaign.
  • Total budget of $10.00 per campaign (an optional feature of sponsored content)
  • Minimum bid of $2.00 per CPC or CPM.

This may seem to be quite expensive if you compare LinkedIn Ads with other social networks. But remember, the most important part is not what you pay per click/impression, but that you run a successful campaign and reach a target audience that can bring you quality leads.

 

How do you run a successful campaign? Maximize the optimization of bids and focus your budget on ads that will provide the best results. 

 

4 Types of LinkedIn Ad Campaigns

  • Sponsored Content. These are ads which promote content. Using special links, they can be posted on LinkedIn, your blog, your website or on any other platform. The goal here is to increase brand awareness. You want to get people talking about your business in order to gain followers and valuable contacts.
  • Sponsored Messaging. These Ads can be used to send personalized messages to directly into the inboxes of LinkedIn members. However, LinkedIn sets a limit to how many people you can contact each day and how often you can contact the same person per month
  • Text Ads. If you're familiar with Google Ads, or you’ve created an ad on another social network, then you already know how LinkedIn Ads work. They center on creating text ad that leads members of your target audience to your website, a product landing page, or another relevant webpage designed to get leads and make conversions.
  • Dynamic Ads. These ads incorporate personalization in order to really connect with your target audience. They pull information from LinkedIn profiles like names, job titles, and other details and use them in the ads. Use these thoughtfully as some people might find them to be overly personal. That said, it is possible for LikedIn users to hide some of this data if they do not want it to be accessible to this type of ad.

7 Advantages of Advertising with LinkedIn Ads

1. Target Professionals and Leaders in Your Industry

It’s not always easy to direct campaigns at people within the same field. However, with LinkedIn Ads, the process is simplified!

 

2. Higher Conversion Rates

LinkedIn can give you a higher lead to conversion rate because it can place your ads in front of decision makers in your industry. Since the platform is for professionals, it generally has a "higher quality" demographic.

 

3. Promote Your Products or Services

LinkedIn Ads make it easy for you to showcase your products/services to a sector clearly defined as your target market.

 

4. Track Profile Visits

LinkedIn Ads will often generate visits and direct contacts via your profile. Thanks to LinkedIn’s integrated statistics software, these actions are easily trackable.

 

5. Networking and Traffic

Networking is LinkedIn’s greatest strength. If you share quality content with your connections, you can also direct quality traffic towards your website and/or blog, thereby promoting your brand.

 

6. Connect Your Social Media Accounts or Your Blog

LinkedIn can easily be integrated into your website and can greatly complement it as well. It can serve to help generate content on other social networks too.

 

7. Promote Your Courses, Seminars and Conferences

If you’re going to host a specific training course or event, LinkedIn is the best place to recruit people who are interested in attending, s be sure to promote your event on this platform.


Surely you’ve learned a lot about LinkedIn Ads after reading this article. However, the most important step still remains: going from theory to practice. When will you launch your first LinkedIn Ads campaign?