LinkedIn Ads

What Are LinkedIn Ads and How Can They Benefit Your Business?

August 2023

LinkedIn Ads are an effective way to reach a professional target audience and launch B2B campaigns. LinkedIn is the quintessential global professional social network, so make sure to dedicate a part of your budget to advertising on LinkedIn!


Though LinkedIn doesn’t have nearly as many users as Facebook, profiles on LinkedIn are exclusively those of professionals. Profiles like these are almost impossible to identify in the same capacity on other social media platforms so use this to your advantage.


* Are you ready to include LinkedIn Ads in your next digital marketing  campaign? Download our free LinkedIn Ads Guide, which includes information on  ad formats, costs, and how to create them from scratch.


LinkedIn Ads


What Are LinkedIn Ads?

LinkedIn Ads, as the name suggests, are paid advertisements shared on LinkedIn. Three main LinkedIn ad types can be adapted to virtually any objective or goal. 


In order to have success with LinkedIn Ads, it’s necessary to have your goals well defined. It's a good idea for companies and other organizations to analyze whether or not LinkedIn Ads are the right medium for achieving their goals. Getting the most out of this professional social media platform may not be easy, but strategizing well can yield incredible results.


What Is LinkedIn Campaign Manager?

LinkedIn Campaign Manager is a tool that allows you to create, launch, and track the performance of your LinkedIn ad campaign. It is designed to be easy to use even if you have no advertising experience. LinkedIn Campaign Manager is available in a variety of languages, so you can create campaigns that will be seen by people all over the world. 


What Do LinkedIn Ads Cost?

Some have tried LinkedIn Ads (without really understanding how they work) and come to the conclusion that they are very expensive. Because of this, we want to explain in greater detail what the budget requirements are. Additionally, we want to emphasize that the key to achieving success on this platform is optimization.


The minimums available on LinkedIn Ads:

  • A daily budget of $10.00 per campaign.
  • The minimum bid for CPC (cost per click) and CPM (cost per mille or cost per 1,000 impressions) is $2.00.

This may seem to be quite expensive if you compare LinkedIn Ads with other social networks. But remember, the most important part is not what you pay per click/impression but that you run a successful campaign and reach a target audience that can bring you quality leads.



How do you run a successful campaign? Maximize the optimization of bids and focus your budget on ads that will provide the best results. 


4 Types of LinkedIn Ad Campaigns to Reach Your Audience

  • Sponsored Content: These are ads that promote your content. Using special links, they can be posted on LinkedIn, your blog, your website, or any other platform. The goal here is to increase brand awareness. You want to get people talking about your business in order to gain followers and valuable contacts.
  • Sponsored Messaging: These Ads can be used to send personalized messages directly into the inboxes of LinkedIn members. However, LinkedIn limits how many people you can contact daily and how often you can contact the same person monthly.
  • Text Ads: If you're familiar with Google Ads or have created an ad on another social network, you already know how LinkedIn Ads work. They center on a text ad that leads members of your target audience to your website, a product landing page, or another relevant webpage designed to get leads and make conversions.
  • Dynamic Ads: These ads incorporate personalization in order to really connect with your target audience. They pull information from LinkedIn profiles like names, job titles, and other details and use them in the ads. Use these thoughtfully, as some people might find them to be intrusive. It is also possible for LinkedIn users to hide some of this data if they do not want it to be accessible to this type of ad.



7 Advantages of Planning LinkedIn Ads Campaigns


1. Target Professionals and Leaders in Your Industry

It’s not always easy to direct campaigns toward people within the same field. However, with LinkedIn Ads, the process is simplified. You can target your ads to people in specific industries, with job certain titles, or in particular locations. This means that your ads are more likely to be seen by people who are interested in what you offer.


2. Higher Conversion Rates

LinkedIn can give you a higher lead-to-conversion rate because it can place your ads in front of decision makers in your industry. LinkedIn users are also more likely to be in the market for your products or services.


3. Promote Your Products or Services

LinkedIn Ads make it easy for you to promote your products and services to your targeted audience. You can create ads that link to your website, blog, or landing pages.


4. Track Profile Visits

LinkedIn Ads will often generate visits and direct contacts to your profile. Thanks to LinkedIn’s integrated statistics software, you can promote your products and services to a targeted audience by creating ads that link to your website, blog, or landing pages.


5. Build Relationships

LinkedIn is a great platform for building relationships with potential customers and partners. You can use LinkedIn Ads to reach out to people who are interested in what you have to offer and start building relationships.


6. Increase Brand Awareness

LinkedIn Ads can help you increase brand awareness among your target audience. When people see your ads, they will start to become more familiar with your brand and what you do.


7. Generate Leads

LinkedIn Ads can be a great way to generate leads for your business. When people click on your ad, they can be taken to a landing page where they can learn more about your products or services and sign up for your email list.

Surely you’ve learned a lot about LinkedIn Ads after reading this article. However, the most important step is going from theory to practice. When will you launch your first LinkedIn Ads campaign?

A Complete Guide to LinkedIn Ads

Aida Delmar

Aida Delmar

Social Ads & Online Marketing Strategist at Cyberclick. Aida holds a degree in advertising and public relations and has a master in digital marketing. She has more than 5 years of experience in Social Ads, managing international campaigns across the funnel.