Search Engine Marketing

SEM: The best way to make your brand visible

Google is the preferred search engine for more than 90% of users. If you want your customers to find you, you need to be visible on Google. 


Did you know that Cyberclick received the Google Premier Partner 2022 certificate? This is only awarded to 3% of partners in each country every year. Being a Google Premier Partner means we continuously meet Google's requirements in 3 key areas:

  • Certification
  • Ad Spend
  • Performance

Google Premier Partner

 

Why Do You Need Google Ads?

  • Reach the right people at the right time: Google ads are targeted based on keywords and interests. That's why they reach the user just when they are deciding how to solve their problem. Thanks to their precision, you will not only improve brand awareness and brand recognition but also multiply the chances of converting and selling.
  • Supplement your SEO campaigns: SEO and SEM are complementary strategies. While SEO focuses on long-term results, SEM allows you to increase your brand visibility almost instantly. At the same time, Google Ads generate an increase in traffic to your site that can reinforce your SEO results.
  • Only pay for results: As this platform is based on a cost-per-click system, you only pay each time a user interacts with your ads.
  • They are measurable, effective, and flexible: The Google Ads platform is focused on measurement and analytics tools. This allows you to know how your campaigns, ads, and keywords are performing in real-time. Easily control your investment and optimize your results.
  • Reach a global or local audience: You can segment your audience based on location. Depending on the scope of your business, you can launch ads globally, in a specific country, or even in a specific city or town. 

How Cyberclick Can Help You

We continually optimize campaigns to ensure you get the best results.

Campaigns designed by Cyberclick are heavily rooted in meticulous keyword research and the implementation of technology that allows campaigns to compete in real-time. 

  • Careful campaign design: We will set objectives according to your budget and create a solid structure of campaigns, ad groups, and keywords to achieve the best results.
  • Increase traffic from keyword optimization: Finding the keyword "blindspots" in your campaigns can help improve your overall profitability. We evaluate all the content in every campaign and proactively search for the words that don’t fit or could be misinterpreted. We leave no gaps and make sure to include the relevant long-tail search terms.
  • CTR: We create ads not just to maintain a good CTR but to also attract qualified buyers to your website. They function as your company’s ‘optimal ads’.
  • High ad quality: This parameter deals with the fact that an ad in the first position on Google Adwords can have a lower CPC than the second or third ad. Improving a Google Adwords account’s level of quality involves constant optimization.
  • Boost conversion rate: We attract relevant web traffic to your website by making changes to ad copy and structure and by identifying key products or services. Backed by careful analysis and heat maps, we can identify exactly what users need.
  • CPC: We only shift the CPC gear into full blast when the work has been done well and we know we have a winning campaign. 

Although Google Ads is a well-known tool, you should enlist qualified experts in order to create the best leads for your company.

We are confident that we can help you improve your results! 

Let's create an effective SEM strategy together.