Digital marketing has a few other names such as online marketing, marketing 2.0 and cybermarketing. Here, we are going to help you understand what digital marketing is and how it can help you accomplish your business goals. Digital marketing has the same objectives as traditional, or “offline”, marketing but differs in that it takes advantage of current technologies and the internet. It’s a system which allows advertisers to promote a product or service online by way of platforms and strategic tools, all of which are aligned with the company’s overall marketing strategy.
Do you want to launch a digital marketing campaign but don’t know where to start? Have no fear! Here, we’re going to provide you with 4 essential components to keep in mind before your company invests in marketing. If you are in the hands of a digital advertising agency, they will be the ones responsible for correctly advising you. This is how we do it in Cyberclick.
Having gone through all of the previous points, where do we go from here?
We're going to touch on how to implement a digital marketing strategy. Of course, don’t forget to determine your goals, your audience segmentations and your proposed budget.
Let’s see how we can carry out each of the following steps.
If you already have a website or a landing page, Cyberclick can help you optimize and improve elements such as text, images, forms, the way you highlight your product/service and the layout of the entire interface. Furthermore, we can help you improve your web design. If an advertiser doesn't have a website, we can start from scratch by using our vast experience and knowledge. Of course, all of this would be done according to the advertiser’s needs and/or requirements. Assuming this website is where visitors will go and where we hope to gain customers, request info or suggest an action, the website should be intuitive, attractive and easy to navigate. By following this structure set forth by the ‘rules’ of digital marketing, we can expect to see conversions made.
Here is where we start the digital marketing campaign. All of the ‘actions’ and channels have been well defined and a budget has been allocated for each parameter. The moment ads are activated, traffic will begin to flow towards your website. By specializing in traffic acquisition and performance marketing, we can ensure our clients achieve at minimum baseline results.
When we design the text of a landing page or a website, we always do it based in SEO. We highlight certain keywords so that a site is better positioned in organic searches. We do this to attract potential visitors who may be interested in your product or service. There is also SEM (promoted ads) which could also prove interesting to develop within your digital marketing strategy. Both Google and Yahoo can end up being crucial components for making sales in certain campaigns of certain sectors.
Humans are social by nature and we love to be in contact with each other. This might sound a bit scientific but that’s how digital marketing is; it’s based on measurable, studied parameters. Since we love to socialize, it makes complete sense that within the last decade social media has had incredible success. Yes, the majority of users are on Facebook, Twitter, Instagram or LinkedIn but, companies also should be connected via their dedicated business profiles, effectively taking advantage of one of digital marketing’s most powerful weapons: Social Ads.
So, if you want to get the best results out of your digital marketing investment, make sure to follow all these steps. Also, if/when the time comes, don’t hesitate to ask us for help!