Transform your data into winning strategies to boost marketplace sales with McReif technology
We analyze your data to boost your sales, creating personalized strategies and enabling informed decision-making in real time.
Leverage predictive analytics to gain a competitive edge. By analyzing real-time competitor movements and market shifts, we help you develop effective strategies that keep you ahead of the curve.
Our specialized team adds significant value to your strategy. We combine the power of data with human expertise to drive your sales growth in marketplaces.
At McReif, Cyberclick's Marketplace division, we provide a comprehensive service to increase your presence and sales on these platforms. Whether you're looking to start selling on marketplaces or improve your brand visibility, our team is here to support you every step of the way. We optimize your performance, which leads to tangible results.
We provide insights into your positioning on marketplaces, as well as that of your competitors, to identify opportunities and maximize your competitive advantage.
Competitor Audit and Niche Study
We conduct a comprehensive analysis of your market and key competitors, identifying business opportunities to help you gain a competitive edge.
Price Scraping
We monitor distributors, pricing, promotions, availability, and product assortments. By evaluating market trends, we provide you with a clearer view of your competition, empowering you to make informed decisions.
Category Benchmarks
We extract data from the category where you want to grow your business, identifying the most relevant KPIs to develop targeted strategies.
Personalized Strategy
Using the insights gathered, we craft a tailored strategy for your brand that empowers your products and helps you scale in the leading marketplaces.
Marketing Plan
We develop customized advertising strategies that maximizes your sales potential. By analyzing your competitors, we identify key opportunities for targeted growth.
We help you enhance your presence on marketplaces through strategies that boost your product visibility, allowing you to reach a larger customer base.
Automated Content Publishing and Catalog Optimization
Using specialized tools and software, we automate the creation and management of content and product pages across various marketplaces.
SEO Content Generation with Artificial Intelligence
By leveraging algorithms and AI models, we create text and content that meet SEO requirements, which ensures your visibility in search results.
Image Creation with Neuroscience and AI
We combine neural pattern analysis with AI algorithms to generate engaging, personalized images that capture the attention of your target audience.
Creation of A+ Pages, Brand Stories, and Stores
We help you showcase your products and brand story effectively. Our team customizes and optimizes A+ Content to enhance the shopping experience and drive sales.
Advertising Campaign Automation
We streamline the setup of ads, audience segmentation, and budget optimization through automation. This enables more efficient campaign management and delivers better results in terms of ROI and conversions.
Logistics Shipping Plans
We proactively address your storage and distribution needs to prevent issues like stock shortages or excess inventory. Our solutions help you minimize logistics costs and optimize delivery times, ultimately enhancing the customer experience.
Streamline your online store management with real-time dashboards and reports that accelerate your analysis and enable strategic decision-making.
Automated Dashboards
We provide customized dashboards that consolidate key data and variables essential for your business.
Customized Reports
We deliver detailed reports that analyze market movements, trends, seasonality, and the profitability of your products.
Incident Management
Issues, roadblocks, and incidents can waste valuable time and energy. Let us handle the management for you.
We guide you in taking your business to new markets, maximizing your success while addressing the challenges of international growth with tailored solutions.
Marketplace Account Setup
Expand your business and multiply your sales. We assist you in reaching new horizons in both international and domestic markets.
Country and Market Audits
Discover the markets where you're most likely to succeed. We gather data from various sources, cross-reference variables, and conduct a comprehensive analysis to identify the best countries for selling your product.
Negotiation with Platforms
One of the biggest challenges in entering new markets is negotiating fees and commissions. We handle all these negotiations for you, ensuring that you secure the most favorable terms for your business.
Legal Aspects
The documentation required for international expansion can often be complex. We provide advisory services to simplify the bureaucracy and improve your overall experience and provide a smooth transition into new markets.
Logistics Consulting
How are international shipments managed? What are the applicable tax rates in each region? We guide you through the entire logistics process so that your business expansion is both efficient and profitable.
Marina Sempere
Head of Sales at Hero Spain
A marketplace is an online platform that brings together multiple sellers and buyers in one website, facilitating the buying and selling of products or services. It functions like a large digital shopping mall where customers can find a variety of offers from different suppliers. By joining a marketplace, your business can benefit by accessing an already established audience, increasing the visibility and reach of your products without the need to invest significantly in marketing or technological infrastructure.
At Cyberclick, we help you maximize the opportunities offered by marketplaces, optimizing your presence and strategy to increase your sales and expand your business in the digital environment.it amet, consectetur adipiscing elit.
The choice of the right marketplaces depends on your sector, type of products, and target market. Some of the most recognized globally include Amazon, eBay, and AliExpress, which offer a broad customer base and diverse product categories. If your business focuses on handmade or creative products, Etsy can be an excellent option. For fashion and accessories, Zalando or ASOS Marketplace are relevant. In the Spanish market, platforms like El Corte Inglés and Carrefour are also important.
At Cyberclick, we analyze your business and advise you on the most suitable marketplaces for your products and objectives, ensuring an effective online presence focused on your target audience.
Selling on a marketplace has several advantages, especially if you're looking to increase your online presence with a low initial investment. Marketplaces already have high traffic and a consolidated customer base, which improves the visibility of your products without the need to attract visitors. Additionally, they simplify logistical infrastructure, manage customer payments (reducing banking costs), and facilitate international expansion, eliminating barriers like language or local regulations.
At Cyberclick, we help you evaluate whether this strategy is suitable for your business and how to make the most of the benefits offered by marketplaces to boost your sales.
To improve the visibility of your products in a marketplace, use clear titles with relevant keywords and detailed descriptions that highlight the benefits of your products. Include high-quality images and maintain an updated inventory with competitive prices. Additionally, encouraging good reviews through excellent customer service can improve your positioning.
Many marketplaces also offer internal advertising tools, such as keyword positioning and cross-selling, which enhance visibility by associating your products with complementary ones.
At Cyberclick, we help you optimize your listings and SEO strategies to maximize visibility and sales.
Reputation in a marketplace is key to gaining customer trust and increasing sales. To improve it, focus on offering excellent customer service: respond quickly to inquiries, meet shipping times, and manage returns efficiently. Keep your product information updated and ensure that descriptions and photos are accurate and attractive. Encourage positive reviews by requesting feedback from satisfied customers and properly managing any negative comments.
At Cyberclick, we provide you with strategies and tools to monitor and continuously improve your store's reputation, strengthening your brand and increasing consumer trust.
Yes, it's possible and highly recommended to integrate your online store with marketplaces to manage your sales across multiple channels more efficiently. This integration allows you to synchronize inventories, manage orders, and update product information from a single platform, avoiding errors and saving time. There are specialized tools and software that facilitate this connection, such as native integrations of ecommerce platforms or third-party solutions like ERP and inventory management systems. Additionally, some marketplaces offer customized options to integrate with platforms like Shopify, allowing you to manage inventory, prices, and orders from one place, making multichannel selling much more agile.
At Cyberclick, we help you select and implement the best integration option for your business, ensuring smooth and effective multichannel management to offer a consistent experience to your customers across all touchpoints.