Marketing is the process of getting potential clients or customers interested in your products and services. The keyword in this definition is "process". Marketing involves researching, promoting, selling, and distributing your products or services.
This discipline centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract, acquire, and retain customers by satisfying their wants and needs and instilling brand loyalty.
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Today, marketing is something that every company and organization must implement in its growth strategy. Many companies use marketing techniques to achieve their goals without even realizing it, as they work to promote themselves and increase sales of their product or service. These days, marketing is one of the key aspects of business.
People often do not know exactly what marketing is and, when asked, they define it as selling or advertising. While these answers are not wrong, they are only a part of marketing. There are many other aspects to marketing like product distribution, promotion, designing and creating materials like landing pages and social media content, improving customer experience, doing market research, establishing market segments, and much more.
Marketing is very broad and encompasses all the strategies that help a company, brand, or individual achieve their objectives.
According to E. J. McCarthy, the 4 Ps of Marketing are a simple formula for identifying and working with the essential elements of your marketing strategy.
Marketing can help your business in countless ways but lets's take a look at a few of the most impactful ones.
This is important because it gets people acquainted with your brand and the products or services you provide. It also makes you memorable to customers who can begin to trust your brand, become loyal clients, and tell their network about you.
Growing the number of visitors to your site means getting more qualified leads (lead scoring can help determine this) and ultimately increasing your sales. An effective marketing strategy will help you through this process.
Every business want to increase their sales and marketing can help achieve this goal through a variety of strategies like optimizing your website and SEO, creating email campaigns, performing A/B tests to pinpoint the best strategy for you, and much more.
Creating a high level of trust in your brand leads to customer loyalty and repeat purchases. This not only increases revenue but also leads to great reviews both online and by word of mouth, which is still one of the most effective types of promotion.
Metric are incredibly helpful when it comes to creating your marketing strategy. They not only drive the strategy and help track its progress, but also inform what can be adapted or adjusted to continually optimize your campaigns.
Marketing is not just one single strategy, but rather a combination of many different techniques and tactics. Below we've listed some essential marketing strategies that you should know about. Click on the red links to learn more about each of these strategies.
Inbound Marketing: This methodology focuses on creating valuable content to attract qualified traffic and work towards the final sale.
Don’t forget that the most important step which is starting your own marketing strategy! If you’re looking to launch (or relaunch) a new product or service, we have much to offer you. We would be thrilled to be your expert partner and help you attract visits, fully optimize your campaigns, and get the best ROI!
Do you know how marketing has evolved over time?
Not too long ago, marketing mostly consisted of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in purchasing. Thanks to the digital transformation and the rise of new communication channels, marketing has drastically changed over the years.
To understand how marketing has changed, let’s take a look at this timeline HubSpot has assembled showcasing the innovations of this industry.
It will be interesting to see where marketing continues to grow. With new world events, like the COVID-19 crisis of 2020 causing millions of people to stay in doors, social media and marketing trends are sure to change, and we’ll be right here to track them.
Marketing is any strategy or action which can help a company achieve their goals, increase their sales and profits, and/or have improved brand perception.
Here at Cyberclick, we live and breathe marketing and advertising; it’s in our DNA!
We are experts in attracting users to our clients' websites or landing pages through marketing acquisition.
Cyberclick is a performance marketing agency. We analyze each new project we get and, if we see it as viable, we can ensure certain results according to a client’s goals. You might be thinking, “what’s so special about performance marketing?” The special thing is that a client only pays when results are achieved!
We will assess how to best optimize your digital marketing strategy and how to best distribute your budget across all channels.