By Helena Alcoverro, on 17 October 2024
LSI Keywords are an SEO tool that can help you achieve a good search engine ranking. Below, we'll explain what type of keywords they are and give you some tips on how to find them.
Definition of LSI Keywords
LSI keywords, known as Latent Semantic Indexing Keywords, are keywords that enhance SEO positioning strategies by providing specific information to bots about the type of content on a website.
These keywords are directly related to the main keyword without being synonyms and are linked to specific semantics. LSI Keywords should not be confused with keywords that have slight variations from the main one or with synonyms. Semantic indexing refers to the use of words within a theme.
How to Find Your LSI Keywords and Examples
There are different ways to find LSI keywords, such as using Google autocomplete, which is one of the fastest ways to obtain such keywords. You can also check related searches or words highlighted by Google, which provide clues about keywords that could be added to the content as they are directly related to the main keyword. Additionally, after several searches on Google, it suggests related terms, which can also be used for this purpose.
When Google resources are exhausted, you can turn to tools like Ubersuggest, LSI Graph, LSI Keywords, Ahrefs, or Google Keyword Planner, which, among other functions, provide keyword ideas based on a main keyword.
You can also find Latent Semantic Indexing Keywords by brainstorming and using common sense. When you have knowledge about a topic, it's easy to find words related to it, so making a list of all those that come to mind can also be a great way to find LSI Keywords.
For example, if you're writing content about what to see in Thailand, LSI Keywords would include words like travel, tourism, vacation, tours, etc. Or if you're writing about the benefits of avocado, LSI Keywords would include words like diet, nutrition, health, food, etc.
Differences Between LSI Keywords and Long-Tail Keywords
LSI keywords should not be confused with long-tail keywords or synonyms/variations of the main keyword.
LSI keywords are semantically related words, while long-tail keywords are longer keywords containing the main one. Long-tail keywords typically have fewer searches, which may not be the case with LSI Keywords. Also, synonyms or variations should not be confused with LSI keywords, as the former mean exactly the same as the main keyword, while the latter still contain it.
Although they are different types of keywords, they are not incompatible. In fact, the ideal approach is to have a combination of all to achieve good SEO positioning.