By Shanon Roberts, on 15 October 2024
Images play a crucial role within a web page, but in the realm of ecommerce, they are indispensable. They give users an idea of the product they are about to purchase and help with advertising. Among these images, hero images stand out as they can captivate the user's attention effectively.
What Are Hero Images?
Hero images are large-sized images that appear at the top of a web page, occupying nearly the entire width of the site. They are primarily used to grab the user's attention more effectively and to showcase the brand's highlighted features. They are also commonly known as featured or main images.
This type of image also serves to display a product in an oversized manner, allowing users to appreciate all the details, making it visually appealing.
How Are Hero Images Used?
Hero images are primarily used to enhance the user experience and thereby increase online sales. The larger the image, the more information and details users can obtain about the product.
However, to use this resource correctly, it is necessary to select images that best suit the brand and the product being showcased. Images accompanying blog post text differ from those displaying a product or service. Tools capable of resizing photographs without compromising quality should also be used. Additionally, it is important for hero images to contain useful, relevant information for the user.
Finally, careful placement of hero images is essential. The best practice tends to be positioning them above any text or information.
Why Are Hero Images Important?
One of the primary reasons hero images are considered indispensable in ecommerce is that they enhance the online shopping experience, reducing complaints and product returns due to mismatched expectations.
Hero images are also a quick way to capture visitors' attention, as users connect more rapidly with visual elements than with text.
Photographs or images are also a means of building trust with users, as they will know from the outset what the product they are purchasing looks like, and this can lead to increased sales.
In conclusion, visual elements are essential for any ecommerce and hero images are key to generating sales. However, it's crucial that the image does not contain an overload of information, as this could have the opposite effect. Choosing the right image to represent the product is paramount.
