What are Facebook Ads and what are the advantages of Advertising on Facebook?
Currently, Facebook is the social network with the highest number of active users in the world. So, don't let the opportunity to advertise with Facebook Ads slip by!
To talk about Facebook’s stats means also talking about its success too. By the end of 2016, there were approximately 1.23 billion active Facebook users each day. Monthly data shows Facebook has already reached 2 billion users, showing an increase from 18% in 2015 to 23% in 2016.
Facebook Ads are very much booming right now. It’s not just a fad, nor is it by sheer coincidence that a large portion of businesses chose to use Facebook Ads. The target audiences of practically every business can be found on Facebook, offering a quick, economic and effective way of reaching users with promotional messages. Ads can be incredibly personalized and, thanks to the information Facebook gathers about its users, you can even create campaigns oriented towards a very precise target audience. From there, the success you can have by using Facebook Ads is nearly limitless.
Launching an advertising campaign on Facebook means promoting your business, product or service throughout the entirety of the vast network. Thanks to Facebook’s advertising tools, you can easily set up an attractive Facebook Ad! All it takes is a message with a eye-catching picture/video that can capture the attention of your audience. If you have tried other ways of online advertising such as Google Adwords in remarketing, you will see there aren’t any big differences between the formats.
To make Facebook Ads means both having a budget to invest in ads and having a message to share with your audience. Although you can make sponsored ads focused on all Facebook users, the recommendation is to have your target audience well-defined in order to best segment the campaign and get the best results.
There are many reasons why you should implement a Facebook Ads strategy. In fact, Facebook Ads have a ton of advantages you should be aware of:
On Facebook, you can promote just about anything. Everything from an external page, to an app, to an event or even a specific place. However, before launching a Facebook Ad, it’s important to define the ad’s primary objective. Only in this way can you adequately decide how you will pay and the type of campaign you should run.
Based on your objectives, you should utilize some kind of Facebook Ad. Although you will find out about the different types of campaigns that exists within Facebook in the following section, you should also define whether you will pay per click (CPC) or if you will pay per impression (CPM).
CPC is ideal if you are going to generate traffic towards Facebook or towards an external website, looking for visits or conversions. CPM, however, is better if you intend to simply increase the overall brand visibility.
Although you already know what Facebook Ads and their advantages are, there’s still one more important thing left to discuss before you launch a Facebook Ad campaign: the types of advertising that exist on Facebook. Though it may appear to be something pretty simple, there are actually up to 14 different types of paid ads available. Let's check them out:
With all that you have learned today regarding advertising on Facebook (Facebook Ads), you can go ahead and start to plan your own Facebook Ads campaign! Make sure to take advantage of the wonderful possibilities that Facebook offers!