Feedest Services for Ecommerce

Feedest is a cloud-based solution that streamlines product catalog management. Customize your campaign creatives, adapt feeds for multiple platforms, and analyze your business's historical data to enhance performance.

Why Do You Need Feedest?

If your digital marketing strategy includes catalog campaigns, you know that managing a product feed can be a real challenge. Yet, it’s important for ensuring that your ads showcase products or services in a structured, detailed, and up-to-date way. With Feedest, you can easily achieve this! This powerful tool helps your catalog stand out and drives more conversions, optimizing your feed management and maximizing campaign impact!

25% ROAS

Feedest has proven to increase return on investment by up to 25%, helping you maximize your profits without raising your advertising budget.

30% CTR

With Feedest, you can optimize ad campaigns and create more engaging ads that increase user interaction and click-through rates.

40% Less Time

Feedest simplifies feed management, reducing the time your team spends on this task.

With Feedest, we applied a high volume of rules to customize our product feed, which enabled us to integrate our dynamic and strategic promotional policy into our paid campaigns.

Marta Gil

CMO & Ecommerce Director at Conforama

Feedest allows us to automatically rename product categories in our feeds to match the categories of our ecommerce store. Additionally, we can add shipping costs to all products, ensuring compliance with the requirements of certain platforms.

Asier Delgado

Head of Digital at Brico Depôt

Our catalog stands out for its differentiation and variety, thanks to the custom designs provided by Feedest Canvas. This approach has significantly increased user interaction with our ads on social media.

Ariadna Obré

Marketing Technician at UOC

Features

Feed Manager

Send customized feed information so that each platform can properly read and apply it to your ads. With Feedest, a single feed can power multiple advertising platforms. The tool allows you to apply rules to optimize and reorganize feed data directly within the platform, as well as integrate external data files to enrich your feed.

Customize Creatives

Create dynamic, parameterized creatives for your product catalog campaigns, resulting in more engaging images for users. This tool also allows you to enhance creatives with additional elements sourced directly from your feed data, such as discount codes, reduced prices, specific descriptions, and more.

Data History

Store and access feed data and search history for a specific time period, both at the feed level and by individual categories. This includes details such as product count, AOV (Average Order Value), prices, promotional pricing, and availability. Feedest gives you a deeper understanding of your catalog's evolution and a more accurate interpretation of campaign performance.

Integrations

How Can We Assist You?

Set Up

We tailor the tool to meet the specific needs of your business, implement all catalog rules, define an effective alert system, and design creative templates to maximize the impact of your campaigns.

Onboarding

We train your team to give them a complete understanding of the tool’s features and functionality.

Support

Ongoing support from our IT and management team to address any questions and assist with the daily optimization of your feed.

Trusted by Leading Brands

FAQs

What is Feedest and how can it improve my product catalog campaigns?

Feedest is a cloud-based solution designed to optimize the management of your product catalog in digital marketing campaigns. By using Feedest, you can personalize your ad creatives, adapt your feed to different platforms, and analyze your business's historical data. This ensures that your ads display your products or services in a structured, detailed, and up-to-date way, leading to more effective campaigns.

At Cyberclick, we understand that feed management can be a tedious task, but we also know how essential it is. That's why, with Feedest, we simplify this process and enhance your campaign performance to drive more conversions and higher ROI.

How does Feedest’s feed manager work?

Feedest's feed manager allows you to send your product catalog information in a customized way so that each advertising platform can read and apply it correctly in the ads. This means that with a single feed, you can power multiple platforms, saving both time and resources. Additionally, Feedest incorporates rules that optimize and reorganize the data directly within the tool, and allows for the integration of external data files that enrich the feed. This gives you the flexibility to continuously adapt and enhance your product information, guaranteeing that your ads remain relevant and engaging for your audience.

What are the advantages of customizing creatives with Feedest?

Feedest allows you to customize creatives and create dynamic, personalized ads for your catalog campaigns. You can configure your creatives to display more attractive images and add extra elements generated from the feed data, such as discount codes, reduced prices, or specific descriptions. This not only enhances the visual appeal of your ads but also increases their relevance to users, which can significantly boost engagement and click-through rates. Ultimately, this feature helps you stand out from the competition and capture the attention of potential customers more effectively.

How does Feedest's data history help optimize campaigns?

Feedest’s data history allows you to access detailed information about your feed over specific time periods. You can analyze data such as the number of products, average order value (AOV), prices, offers, and availability, both at a general level and by specific categories. This historical view provides you with a deeper understanding of how your catalog has evolved and helps you interpret the performance of your campaigns. By identifying trends and patterns, you can make informed decisions to optimize your marketing strategies, adjust offers, and improve overall performance, ultimately maximizing the return on your advertising investment.

Is it difficult to implement Feedest?

No, implementing Feedest is a straightforward process thanks to the support we offer at Cyberclick! Our technical, design, and account teams will guide you through every phase of the service. During the setup, we tailor the tool to meet the specific needs of your business, implement catalog rules, define alert systems, and design creative templates. Additionally, we provide personalized training for your team to ensure they fully understand how to use Feedest. Our goal is to make the transition smooth and help you fully leverage all the benefits the tool offers, without any hassle.

What results can I expect when using Feedest in campaigns?

By implementing Feedest, you can expect significant improvements in your catalog campaigns' performance. The tool has been proven to increase return on ad spend (ROAS) by up to 25%, allowing you to maximize your profits without increasing your ad budget. Additionally, you can achieve up to a 30% improvement in click-through rate (CTR) by creating more attractive and optimized ads. Feedest also reduces feed management time by 40%, freeing up your team's resources to focus on other strategic areas. In summary, Feedest improves both the effectiveness and efficiency of your campaigns.