Discover how Instagram ads can benefit your business
Instagram currently has more than one billion active monthly users. And this is just one impressive stat. It’s also the second most used social network (behind Facebook) and is still growing. Nowadays, advertising on Instagram is an absolute must for most companies.
Instagram Ads are a way for brands to advertise online and show off their creative side with images, videos, and other visual content. There are many different ways to create these campaigns, something which we will discuss more in depth in the coming paragraphs.
Launching an Instagram ad campaign requires you to have a Facebook advertising account (if you already use Facebook for promotional purposes, you can use the same login), or you can open Instagram business account. Instagram ads are managed via Instagram ads Manager or Facebook Power Editor.
From these numbers, it’s clear that Instagram ads are a force to be reckoned with. They can be extremely useful when it comes to helping brands reach their target market, improve sales, and increase brand awareness.
Not all Instagram ads work the same way so it’s important to have a solid understanding of the basic concepts and options before you start creating a campaign. Instagram Ads appear on the newsfeeds of users you select to be a part of your target audience. These posts will be clearly labeled as “Sponsored.” In order to decide if an ad will be shown or not, Instagram has a selection criteria based on bids and the relevance to the user.
It’s also important to be familiar with the different types of Instagram ads which are at your disposal. Depending on your business’s goals, some ads may prove to be more helpful or relevant than others.
As the name suggests, these advertisements a photographic element. The visual aspect of Instagram is crucial and, thanks to the clean platform interface, any image can be converted into a much more attractive format.
If you want to offer a more immersive user experience, video-based Instagram ads are a fantastic option. The rest of the parameters remain the same but, as the name suggests, instead of an image, the ad consists of a video a video tailored to your target market.
If you want to show your target audience a series of pictures or videos, this type of Instagram ad is your best bet.
Once you understand what kinds of Instagram ads there are, you can take the next step and create your own Instagram ads. This next step is based on understanding what types of campaigns you should run depending on your business’s goals and objectives.
In addition to knowing the different kinds of ads and campaigns available on Instagram, it’s important to define your business goals and to determine which platforms are best-suited to your needs before you create your Instagram Ads.
Once you know how Instagram ads work, it’s helpful to know how you can use them to successfully promote your business. Let's look at some of the benefits your company is likely to see if you chose to use Instagram ads.
A word of caution: Instagram Ads are not miracles. If you don’t create relevant, high quality content for your account, Instagram ads will not give you the desired results. Therefore, it’s crucial to find the happy medium between the resources invested and the quality content produced.
Now that you’ve gained insight into how Instagram ads work, there’s just one thing left to do: apply what you’ve learned by creating your first Instagram ad campaign!