101 of the Best Slogans to Inspire Your Next Campaign

In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable.

Finding the perfect slogan is a creative process that can be long and difficult, so to give you some inspiration, we've made a list of 101 slogans featuring some of our favorite brands.

What Is a Slogan?

A slogan is a short tagline or motto that’s used by a company to express its value and brand identity. Slogans can be evergreen (meaning that they never change), or they can change with different advertising campaigns or brand eras.

Each company’s slogan is just as unique as its logo and overall branding. It can be funny, aspirational, or inspiring, but its overall purpose is always to create a positive association with the brand.

So, what makes a slogan great? The best advertising campaign slogans should be able to do three things:

• Quickly capture the audience’s attention

• Be memorable

• Explain the value of the product, service, or brand

Coming up with a strong slogan is a crucial part of developing your product launch strategy.

With that said, let’s take a look at some of the best slogans out there to help you come up with your own!

101 Examples of the Best Company Slogans

We've put together examples of some of the best slogans from brands around the world in order to inspire you to create your own. Remember, be unique, and make your message catchy!

1. "Just Do It" – Nike

2. "Think Different" – Apple

3. "A Diamond Is Forever" – De Beers

4. "When You Care Enough to Send the Very Best" – Hallmark

5. "The Best a Man Can Get" – Gillette

6. "Quality Never Goes Out of Style" – Levi’s

7. "Finger Lickin’ Good" – KFC

8. "Shave Time. Shave Money." – Dollar Shave Club

9. "Accelerating the World’s Transition to Sustainable Energy" – Tesla

10. "Snap! Crackle! Pop!" – Rice Krispies

11. "Taste the Feeling" – Coca-Cola

12. "15 Minutes Can Save You 15% or More" – Geico

13. "Belong Anywhere" – Airbnb

14. "The Relentless Pursuit of Perfection" – Lexus

15. "The Ultimate Driving Machine" – BMW

16. "The Quicker Picker Upper" – Bounty

17. "The Happiest Place on Earth" – Disneyland

18. "Innovating for the Future" – SpaceX

19. "The King of Beers" – Budweiser

20. "Freaky Fast" – DoorDash

21. "Fly the Friendly Skies" – United Airlines

22. "Because You’re Worth It" – L'Oréal

23. "Think Small" – Volkswagen Beetle

24. "We Are the Competition" – Ferrari

25. "THINK" – IBM

26. "Save Money. Live Better." – Walmart

27. "It Keeps Going, and Going, and Going" – Energizer

28. "When You’re Here, You’re Family" – Olive Garden

29. "Let’s Go Places" – Toyota

30. "America Runs on Dunkin’" – Dunkin’

31. "I’m Lovin’ It" – McDonald’s

32. "Betcha Can’t Eat Just One!" – Lay’s

33. "Built to Last" – Ford

34. "Taste the Rainbow" – Skittles

35. "Drive the future" – Tesla

36. "Melts in Your Mouth, Not in Your Hand" – M&M’s

37. "Eat Fresh" – Subway

38. "M'm! M'm! Good!" – Campbell’s Soup

39. "Red Bull Gives You Wings" – Red Bull

40. "Got Milk?" – California Milk Processor Board

41. "Have It Your Way" – Burger King

42. "Can You Hear Me Now?" – Verizon

43. "The Few, The Proud, The Marines" – United States Marine Corps

44. "What Happens Here, Stays Here" – Las Vegas

45. "When It Absolutely, Positively Has to Be There Overnight" – FedEx

46. "All the News That’s Fit to Print" – The New York Times

47. "Strong Enough for a Man, but Made for a Woman" – Secret

48. "The Citi Never Sleeps" – Citibank

49. "We are the competition" – Ferrari

50. "Everywhere You Want to Be" – Visa

51. "Maybe She’s Born with It, Maybe It’s Maybelline" – Maybelline

52. "Hello Boys!" – Wonderbra

53. "We Have a Place for Everyone" – Vrbo

54. "The Best or Nothing" – Mercedes-Benz

55. "Make Every Second Count" – TikTok

56. "There Are Some Things Money Can’t Buy; For Everything Else, There’s MasterCard" – MasterCard

57. "Work Hard. Have Fun. Make History." – Amazon

58. "Ideas for Life" – Panasonic

59. "Is It in You?" – Gatorade

60. "Diamonds Are Forever" – De Beers

61. "Built Ford Proud" – Ford

62. "Expect More, Pay Less" – Target

63. "Save Money, Live Better" – Walmart

64. "Take On Tomorrow" – Samsung

65. "Life’s Good" – LG

66. "Because Comfort Counts" – Tampax

67. "Brush Like a Pro" – Oral-B

68. "Eat Mor Chikin" – Chick-fil-A

69. "No One OutPizzas the Hut" – Pizza Hut

70. "See What’s Next" – Netflix

71. "Make Time For Life Artois" – Stella Artois

72. "Obey Your Thirst" – Sprite

73. "Designed For Driving Pleasures" – MINI

74. "You’re in Good Hands" – Allstate

75. "Once You Pop, You Can’t Stop" – Pringles

76. "Sheer Driving Pleasure" – BMW

77. "The Beauty of All Women" – Fenty Beauty

78. "Your neighborhood grocery store" – Trader Joe's

79. "The Champion's Choice" – Gatorade

80. "Love That Chicken" – Popeyes

81. "Fresh, Never Frozen" – Wendy’s

82. "Every Day Deserves a Kiss" – Hershey’s Kisses

83. "Nespresso. What Else?" – Nespresso

84. "Taste the Feeling" – Coca-Cola

85. "Let’s Beauty Together" – Sephora

86. "Innovating for the Future" – SpaceX

87. "How Doers Get More Done" – The Home Depot

88. "I Am What I Am" – Reebok

89. "Moving at the Speed of Business" – UPS

90. "Whole Foods, Whole People, Whole Planet" – Whole Foods

91. "Good Food, Good Life" – Nestlé

92. "We Power Dreams" – Microsoft

93. "The World on Time" – FedEx

94. "Gotta Catch 'Em All" – Pokémon

95. "Find New Roads" – Chevrolet

96. "Delighting You Always" – Canon

97. "You Press the Button, We Do the Rest" – Kodak

98. "Own Your Pretty" – Too Faced

99. "If It’s Got to Be Clean, It’s Got to Be Tide" – Tide

100. "The Best or Nothing" – Mercedes-Benz

101. "The Wonderful Everyday" – IKEA

Now that you’ve seen some of the best slogans from some top international brands, we hope you’re feeling inspired and ready to craft your own campaign slogan!