Digital Marketing

101 of the Best Slogans to Inspire Your Next Campaign

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By Laia Cardona, on 14 April 2023

In advertising, a great, memorable slogan is essential because, when a brand hits the nail on the head, the result is unforgettable.

Finding the perfect slogan is a creative process that can be long and difficult, so to give you some inspiration, we've collected 101 of the best slogans from some of our favorite brands. Let’s take a look!

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Best Slogans

What Is a Slogan?

A slogan is a short tagline or motto that’s used by a company to express their value and identity as a brand. Slogans can be evergreen (meaning that they never change) or they can change with different advertising campaigns or brand eras.

Each company’s slogan is just as unique as their logo and overall branding. It can be funny, aspirational, or inspiring, but its overall purpose is always to create a positive association with the brand.

So, what makes a slogan great? The best advertising campaign slogans should be able to do three things:

  • 1. Quickly capture an audience’s attention
  • 2. Be memorable
  • 3. Explain the value of the product, service, or brand

Coming up with a strong slogan is a crucial part of developing your product launch strategy.

With that said, let’s talk a look at some of the best slogans out there to help you come up with your own!

100 Examples of the Best Company Slogans

We've put together examples of some of the best slogans in order to inspire you to create your own. Remember, be unique and make your message catchy!

1) "Just Do It" - Nike

2) "Take the Risk" - Degree

3) "Melts in Your Mouth, Not in Your Hand" - M&Ms

4) "Open Your World" - Heineken

5) "Impossible Is Nothing" - Adidas

6) "Open the Possibilities” - Lexmark

7) "Once You Pop, the Fun Don’t Stop" - Pringles

8) "That’s the Power of Pine-Sol, Baby" - Pine-Sol

9) "Ready to Enchant You" - Puerto Rico Tourism

10) "Sheer Driving Pleasure” - BMW

11) "Betcha Can't Eat Just One" - Lay's

12) "Think Different" - Apple

13) “A Better Life, A Better World" - Panasonic

14) "America Runs on Dunkin" - Dunkin Donuts

15) "Let’s Talk with Skype" - Skype

16) "Imagination at Work" - General Electric

17) "Easy, Breezy, Beautiful" - Covergirl

18) "There are things that money cannot buy. For everything else, there's MasterCard" - MasterCard

19) "Democracy Dies in Darkness" - The Washington Post

20) "It All Starts with a Nescafé" - Nescafé

21) "Every Little Helps” - Tesco

22) "Buy it. Sell it. Love it" - eBay

23) "Maybe she’s born with it. Maybe it's Maybelline." - Maybelline

24) "Hello, Moto!" - Motorola

25) "Taste the Rainbow" - Skittles

26) "The Champagne of Beers" - Miller High Life

27) "It’s Miller Time" - Miller Lite

28) "Keep Walking" - Johnnie Walker

29) "Eat Mor Chikin" - Chick-fil-A

30) "Finger Lickin’ Good" - KFC

31) "Love That Chicken” - Popeyes

32) "The Breakfast of Champions" - Wheaties

33) "Passion for Life" - Renault

34) "I’m Lovin’ It" - McDonald's

35) "Brush Like a Dentist" - Oral-B

36) "Fresh, Never Frozen" - Wendy’s

37) "Have a Break, Have a Kit Kat" - KitKat

38) "The Company for Women" - Avon

39) "Jump In" - Xbox

40) "You’re not you when you're hungry" - Snickers

41) "No One Outpizzas the Hut" - Pizza Hut

42) "Writes first time, every time" - Bic

43) "It’s Time to Play" - PlayStation

44) "Eat fresh" - Subway

45) "Every Day Deserves a Kiss" - Hershey’s Kisses

46) "Nespresso. What else?" - Nespresso

47) "See What’s Next" - Netflix

48) "Let's Beauty Together" - Sephora

49) "Built Ford Proud" - Ford

50) "Save Money. Live Better.” - Walmart

51) "Das Auto" - Volkswagen

52) "Good to the last drop" - Maxwell House Coffee

53) "Because Change Happenz" - Zurich Insurance

54) "Expect More. Pay Less” - Target

55) "Relief is just a swallow away" - Alka Seltzer

56) "How Doers Get More Done” - The Home Depot

57) "I Am What I Am" - Reebok

58) "The Free Encyclopedia" - Wikipedia

59) "Moving at the speed of business.” - UPS

60) "Sheer Driving Pleasure" - BMW

61) "Open Happiness" - Coca-Cola

62) "Whole Foods, Whole People, Whole Planet" - Whole Foods Market

63) "Good Food, Good Life" - Nestle

64) "The World's Local Bank" - HSBC

65) "The World on Time" - FedEx

66) "Because You’re Worth It"- L'Oréal

67) "Gotta Catch 'Em All” - Pokémon

68) "Life’s Good" - LG

69) "Pass on Something Good" - Stella Artois

70) "Find New Roads” - Chevrolet

71) "The King of Beers" - Budweiser

72) "Delighting You Always" - Canon

73) "Quality Never goes Out of Style" - Levi'

74) "You press the button, we do the rest" - Kodak

75) "Because Comfort Counts" - Tampax

76) "Own Your Pretty" - Too Faced

77) "The Best or Nothing" - Mercedes

78) "There’s nothing like a hug" - Huggies

79) "Fun Fearless Female" - Cosmopolitan

80) "Snap, Crackle, Pop" - Rice Krispies

81) "Probably the best beer in the world" - Carlsberg

82) "The Great Taste that Is Good for Your Teeth" - Trident

83) "Diamonds Are Forever" - De Beers

84) "If it's got to be clean, it's got to be Tide" - Tide

85) "You’re in Good Hands” - Allstate

86) "Mmm, mmm Good!” - Campbell’s Soup

87) "Connecting People" - Nokia

88) "Yes We Can" - Barack Obama's 2008 Presidential Campaign

89) "The Most Magical Place on Earth” - Walt Disney World

90) "Have it Your Way" - Burger King

91) "They’re Grrreat!” - Frosted Flakes

92) "What’s in Your Wallet?” - Capital One

93) "Keep Climbing" - Delta

94) "The Quicker-Picker-Upper!" - Bounty

95) "Is It in You?” - Gatorade

96) "Every Kiss Begins with Kay” - Kay Jewelers

97) "All the News That's Fit to Print" - The New York Times

98) "That’s What I Like" - Pepsi

99) "Obey Your Thirst” - Sprite

100) "Red Bull Gives You Wings” - Red Bull

101) "We Deliver Happiness" - Zoom

Now that you’ve seen some of the best slogans from some top international brands, we hope you’re feeling inspired to craft your own perfect campaign slogan!

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Laia Cardona