Digital Marketing

100 of the Best Slogans To Inspire Your Next Campaign

By Laia Cardona, on 27 October 2020

In advertising, a slogan is worth more than a thousand words. Because when a brand hits the nail on the head, the result is unforgettable.

Finding the perfect slogan is a creative process that can be long and difficult, but the result is always worth it. To inspire you, we've collected 100 of the best slogans from some of our favorite brands. Let’s take a look!

* Do you need marketing ideas to launch your new product? Download our ebook  and discover 40 strategies for launching a product!

100 of the Best Slogans To Inspire Your Next Campaign

What is a Slogan?

A slogan is a short tagline or motto that’s used by a company to typically express their value as a brand. Slogans can be evergreen, and never change, or they can change with different advertising campaigns or brand eras.

Each company’s slogan is just as unique as their logo or branding. They can be funny, aspirational, inspiring, or even just one word.

So what makes a slogan great? The best advertising campaign slogans should be able to do three things:

  • 1. Quickly capture an audience’s attention
  • 2. Be memorable
  • 3. Explain the value of their product, service, or brand

Coming up with a strong slogan is a crucial part of developing your product launch strategy. With that said, let’s talk a look at some of the best slogans out there to help you plan your own.

100 of the Best Company Slogans

I hope some of these slogans will inspire you to create your own. Remember, be unique and make your message catchy!

1) "Taste the Feeling" - Coca-Cola

2) "Take the Risk" - Degree 

3) "Melts in your mouth, not in your hand" - M&Ms

4) "Open your World" - Heineken

5) "Impossible is Nothing" - Adidas

6) "Open the Possibilities” - Lexmark

7) "Once you pop, the fun don’t stop" - Pringles

8) "That’s the Power of Pine-Sol, baby" - Pine-Sol

9) "Ready to Enchant You" - Puerto Rico Tourism

10) "Sheer Driving Pleasure” - BMW

11) "Betcha can't eat just one" - Lay's

12) "Think different" - Apple

13) “A Better Life, A Better World" - Panasonic

14) "America Runs on Dunkin" - Dunkin Donuts

15) "Let’s talk with Skype" - Skype

16) "Imagination at Work" - General Electri

17) "Easy, Breezy, Beautiful" - Covergirl

18) "There are things that money cannot buy. For everything else, MasterCard" - MasterCard

19) "Democracy Dies in Darkness" - The Washington Post

20) "It all starts with a Nescafé" - Nescafé

21) "Every Little Helps” - Tesco

22) "Buy it, sell it and love it" - eBay

23) "Maybe she’s born with it. Maybe it's Maybelline." - Maybelline

24) "Hello, Moto!" - Motorola

25) "Taste the Rainbow" - Skittles

26) "The Champagne of Beers" - Miller High Life

27) "It’s Miller Time" - Miller Lite 

28) "Keep Walking" - Johnnie Walker

29) "Eat Mor Chikin" - Chick-fil-A

30) "Finger Lickin’ Good" - KFC

31) "Love That Chicken from Popeyes” - Popeyes

32) "The Breakfast of Champions" - Wheaties

33) "Passion for Life" - Renault

34) "I’m Lovin’ It" - McDonald's

35) "Dentist’s Choice of Toothbrush" - Oral-B

36) "Fresh, Never Frozen" - Wendy’s

37) "Have a Break, Have a Kit Kat" - KitKat

38) "The Company for Women" - Avon

39) "Jump In" - Xbox

40) "You’re not you when you're hungry" - Snickers

41) "No One Outpizzas the Hut" - Pizza Hut

42) "Writes first time, every time." - Bic

43) "It’s Time to Play" - PlayStation

44) "Eat fresh" - Subway

45) "Every Day Deserves a Kiss" - Hershey’s Kisses

46) "Nespresso. What else?" - Nespresso

47) "See What’s Next" - Netflix

48) "Believe" - Macy’s

49) "Built Ford Proud" - Ford

50) "Save Money. Live Better.” - Wal-Mart

51) "Das Auto" - Volkswagen

52) "Good to the last drop" - Maxwell House Coffee

53) "Because Change Happenz" - Zurich Insurance

54) "Expect More. Pay Less” - Target

55) "Relief is just a swallow away" - Alka Seltzer

56) "How Doers Get More Done” - The Home Depot

57) "I am what I am" - Reebok

58) "The Free Encyclopedia" - Wikipedia

59) "Moving at the speed of business.” - UPS

60) "At the forefront through technique" - Audi

61) "Open Happiness" - Coca-Cola

62) "Whole Foods, Whole People, Whole Planet" - Whole Foods Market

63) "Good Food, Good Life" - Nestle

64) "The World's Local Bank" - HSBC

65) "The World on Time" - FedEx

66) "Because You’re Worth It"- L'Oreal

67) "Gotta Catch 'Em All” - Pokémon

68) "Life’s Good" - LG

69) "Pass on something good" - Stella Artois

70) "Find New Roads” - Chevrolet

71) "The King of Beers" - Budweiser

72) "See Impossible" - Canon

73) "Quality never goes out of style" - Levi'

74) "You press the button, we do the rest" - Kodak

75) "Because Comfort Counts" - Tampax

76) "Own Your Pretty" - Too Faced

77) "Just Do It" - Nike

78) "There’s nothing like a hug" - Huggies

79) "Fun Fearless Female" - Cosmopolitan

80) "Snap, Crackle, Pop" - Rice Krispies

81) "Probably the best beer in the world" - Carlsberg

82) "The Great Taste that Is Good for Your Teeth" - Trident

83) "Diamonds are Forever" - De Beers

84) "If it's got to be clean, it's got to be Tide" - Tide

85) "You’re In Good Hands” - Allstate

86) "Mmm, mmm good!” - Campbell’s Soup

87) "Connecting People" - Nokia

88) "Yes We Can" - Barack Obama 2008 Presidential Campaign

89) "The Most Magical Place on Earth” - Walt Disney World 

90) "Have it Your Way" - Burger King

91) "They’re Grrreat!” - Frosted Flakes

92) "What’s in Your Wallet?” - Capital One

93) "Keep Climbing" - Delta

94) "The Quicker-Picker-Upper!" - Bounty

95) "Is It In You?” - Gatorade

96) "Every kiss begins with Kay” - Kay Jewelers

97) "All the News That's Fit to Print." - The New York Times

98) "That’s What I Like" - Pepsi

99) "Obey Your Thirst” - Sprite

100) "Red Bull gives you wings” - Red Bull

Now that you’ve seen the best of the best, I hope you’re feeling inspired to craft your perfect campaign slogan.

Ebook: 40 marketing strategies to launch your product

Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.