By Laia Cardona, on 20 August 2021
In advertising, a great, memorable slogan is essential because when a brand hits the nail on the head, the result is unforgettable.
Finding the perfect slogan is a creative process that can be long and difficult, so to give you some inspiration to get started, we've collected 100 of the best slogans from some of our favorite brands. Let’s take a look!
What Is a Slogan?
A slogan is a short tagline or motto that’s used by a company to express their value and identity as a brand. Slogans can be evergreen (meaning that they never change) or they can change with different advertising campaigns or brand eras.
Each company’s slogan is just as unique as their logo or branding. It can be funny, aspirational, inspiring, but it overall purpose is always to associate positive feelings with the brand.
So what makes a slogan great? The best advertising campaign slogans should be able to do three things:
- 1. Quickly capture an audience’s attention
- 2. Be memorable
- 3. Explain the value of the product, service, or brand
Coming up with a strong slogan is a crucial part of developing your product launch strategy. With that said, let’s talk a look at some of the best slogans out there to help you come up with your own.
100 Examples of the Best Company Slogans
We've put together examples of some of the best slogans in order to inspire you to create your own. Remember, be unique and make your message catchy!
1) "Just Do It" - Nike
2) "Take the Risk" - Degree
3) "Melts in Your Mouth, Not in Your Hand" - M&Ms
4) "Open Your World" - Heineken
5) "Impossible Is Nothing" - Adidas
6) "Open the Possibilities” - Lexmark
7) "Once You Pop, the Fun Don’t Stop" - Pringles
8) "That’s the Power of Pine-Sol, Baby" - Pine-Sol
9) "Ready to Enchant You" - Puerto Rico Tourism
10) "Sheer Driving Pleasure” - BMW
11) "Betcha Can't Eat Just One" - Lay's
12) "Think Different" - Apple
13) “A Better Life, A Better World" - Panasonic
14) "America Runs on Dunkin" - Dunkin Donuts
15) "Let’s Talk with Skype" - Skype
16) "Imagination at Work" - General Electri
17) "Easy, Breezy, Beautiful" - Covergirl
18) "There are things that money cannot buy. For everything else, there's MasterCard" - MasterCard
19) "Democracy Dies in Darkness" - The Washington Post
20) "It All Starts with a Nescafé" - Nescafé
21) "Every Little Helps” - Tesco
22) "Buy it. Sell it. Love it" - eBay
23) "Maybe she’s born with it. Maybe it's Maybelline." - Maybelline
24) "Hello, Moto!" - Motorola
25) "Taste the Rainbow" - Skittles
26) "The Champagne of Beers" - Miller High Life
27) "It’s Miller Time" - Miller Lite
28) "Keep Walking" - Johnnie Walker
29) "Eat Mor Chikin" - Chick-fil-A
30) "Finger Lickin’ Good" - KFC
31) "Love That Chicken” - Popeyes
32) "The Breakfast of Champions" - Wheaties
33) "Passion for Life" - Renault
34) "I’m Lovin’ It" - McDonald's
35) "Brush Like a Dentist" - Oral-B
36) "Fresh, Never Frozen" - Wendy’s
37) "Have a Break, Have a Kit Kat" - KitKat
38) "The Company for Women" - Avon
39) "Jump In" - Xbox
40) "You’re not you when you're hungry" - Snickers
41) "No One Outpizzas the Hut" - Pizza Hut
42) "Writes first time, every time" - Bic
43) "It’s Time to Play" - PlayStation
44) "Eat fresh" - Subway
45) "Every Day Deserves a Kiss" - Hershey’s Kisses
46) "Nespresso. What else?" - Nespresso
47) "See What’s Next" - Netflix
48) "Let's Beauty Together" - Sephora
49) "Built Ford Proud" - Ford
50) "Save Money. Live Better.” - Wal-Mart
51) "Das Auto" - Volkswagen
52) "Good to the last drop" - Maxwell House Coffee
53) "Because Change Happenz" - Zurich Insurance
54) "Expect More. Pay Less” - Target
55) "Relief is just a swallow away" - Alka Seltzer
56) "How Doers Get More Done” - The Home Depot
57) "I Am What I Am" - Reebok
58) "The Free Encyclopedia" - Wikipedia
59) "Moving at the speed of business.” - UPS
60) "Sheer Driving Pleasure" - BMW
61) "Open Happiness" - Coca-Cola
62) "Whole Foods, Whole People, Whole Planet" - Whole Foods Market
63) "Good Food, Good Life" - Nestle
64) "The World's Local Bank" - HSBC
65) "The World on Time" - FedEx
66) "Because You’re Worth It"- L'Oréal
67) "Gotta Catch 'Em All” - Pokémon
68) "Life’s Good" - LG
69) "Pass on Something Good" - Stella Artois
70) "Find New Roads” - Chevrolet
71) "The King of Beers" - Budweiser
72) "See Impossible" - Canon
73) "Quality Never goes Out of Style" - Levi'
74) "You press the button, we do the rest" - Kodak
75) "Because Comfort Counts" - Tampax
76) "Own Your Pretty" - Too Faced
77) "The Best or Nothing" - Mercedes
78) "There’s nothing like a hug" - Huggies
79) "Fun Fearless Female" - Cosmopolitan
80) "Snap, Crackle, Pop" - Rice Krispies
81) "Probably the best beer in the world" - Carlsberg
82) "The Great Taste that Is Good for Your Teeth" - Trident
83) "Diamonds Are Forever" - De Beers
84) "If it's got to be clean, it's got to be Tide" - Tide
85) "You’re In Good Hands” - Allstate
86) "Mmm, mmm Good!” - Campbell’s Soup
87) "Connecting People" - Nokia
88) "Yes We Can" - Barack Obama's 2008 Presidential Campaign
89) "The Most Magical Place on Earth” - Walt Disney World
90) "Have it Your Way" - Burger King
91) "They’re Grrreat!” - Frosted Flakes
92) "What’s in Your Wallet?” - Capital One
93) "Keep Climbing" - Delta
94) "The Quicker-Picker-Upper!" - Bounty
95) "Is It in You?” - Gatorade
96) "Every Kiss Begins with Kay” - Kay Jewelers
97) "All the News That's Fit to Print." - The New York Times
98) "That’s What I Like" - Pepsi
99) "Obey Your Thirst” - Sprite
100) "Red Bull Gives You Wings” - Red Bull
Now that you’ve seen the best of the best, we hope you’re feeling inspired to craft your own perfect campaign slogan.
