Google Analytics 4

Google Analytics 4 offers a solution tailored to the current and future demands of privacy, predictive analytics, and cross-platform measurement. We help your team navigate the GA4 environment, making sure that you understand all its features and fully leverage them to drive your data strategy forward.

How Can We Assist You?

We Optimize Your Current GA4 Setup

We review your initial setup and implement improvements to verify that measurement and tracking are useful for decision-making.

We Teach You to Make the Most of GA4

We bring our professional expertise to support your team, regardless of its size or prior knowledge level.

How We Optimize Your GA4 Account

We analyze your current GA4 setup

We audit your GA4 and GTM account(s) to identify potential gaps in measurement, check the existing configuration, and propose improvements.

We optimize your account configuration

We assist with implementing the agreed-upon features and enhancements to maximize the potential of Google Analytics 4.

We perform a final review

Once the first data is collected after the changes, we will review the key points with you and your team to guarantee they are used effectively for decision-making.

What Type of Training Do We Offer?

Fully customized training sessions

We will address any questions that may arise and provide tailored recommendations for your business.

Delivered by industry professionals

Our digital analytics professionals share their knowledge and expertise with you through online training sessions. We provide practical resources to help you gain a deep understanding of the GA4 ecosystem.

For all types of groups

The size of your team or their prior knowledge level doesn’t matter. We fully adapt to your needs to provide the best solutions.

Frequently Asked Questions

What is the difference between GA4 and Universal Analytics (UA)?

GA4 uses an event-based data model, while Universal Analytics was based on sessions. GA4 offers more flexible reporting and predictive capabilities powered by artificial intelligence. GA4 is designed to comply with privacy regulations like GDPR and does not store IP addresses.

What happens if I didn't migrate my data from Universal Analytics (UA)?

If you didn't migrate your data from Universal Analytics (UA), unfortunately, it's no longer possible to view or download the UA historical data. This means that the data collected in UA is lost, and you won't be able to use it for future analysis.

That's why it's crucial to start working with Google Analytics 4 (GA4) to resume data collection and maintain ongoing tracking of your users' traffic and interactions. While the historical UA data can't be recovered, our team can help you set up GA4 and make the most out of the new analytical capabilities the platform offers.

Can the reports provided by GA4 be customized?

Yes, although GA4 includes standard reports that cover basic aspects, it also allows you to customize them. You can add, remove, and modify reports to fit the specific needs of your business, making way for a more relevant and efficient analysis.

Does GA4 comply with privacy regulations like GDPR?

Yes, GA4 is designed to comply with privacy regulations like GDPR. It does not store IP addresses and uses advanced modeling techniques to fill in missing data.

What is involved in optimizing the GA4 setup?

The optimization involves carefully reviewing the current GA4 and Google Tag Manager (GTM) setup to identify any potential gaps in measurement and configuration. The goal is to make improvements that maximize GA4's potential and facilitate data-driven decision-making.

What are the benefits of GA4 optimization and training?

GA4 optimization and training help you get the most out of the tool, ensuring an accurate setup that aligns with your goals. Key benefits include:

More reliable and complete data: to make informed decisions.
Customized reports: tailored to the needs of your business.
Advanced features: effective use of predictive analytics and marketing and sales capabilities.
Team autonomy: training to use GA4 without relying on others.

Our personalized service guarantees that you get the highest possible value out of GA4.

Can I use GA4 with other marketing tools, like Google Ads?

Yes, Google Analytics 4 (GA4) is designed to integrate efficiently with marketing tools like Google Ads, as well as other platforms. This integration allows you to optimize your ad campaigns and get more accurate data to see how well your strategies are working.