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Marketing Blog

Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!

Maximizing Sales with a HubSpot-Compatible AI Agent

In today's competitive sales landscape, speed and personalization are key to succeeding. H...

 

Adobe Firefly: Boosting Creativity with AI-Powered Design Tools

For marketing teams constantly under pressure to deliver consistent, on-brand content acro...

 

QuillBot: The Ultimate AI Paraphrasing Tool

In digital marketing, finding tools that help teams write faster without sacrificing quali...

 

Revenue Intelligence: A Buyer's Guide

Revenue intelligence is a data-driven approach that helps businesses optimize their revenu...

 

The Top 20 AI Music Tools

As a brand, you may have run into some roadblocks when trying to use music in your content...

 

Copy AI: What Is It and How Writers and Marketers Can Use It

Content creation can feel like a never-ending task, whether you’re writing articles, socia...

 

Effective Digital Marketing Services for Small Businesses

Digital marketing is a powerful tool that enables small businesses to compete with larger ...

 

What Is Python Used For? A Comprehensive Guide

Python is one of the most popular programming languages among developers because of its ef...

 

What Is a Prompt Engineer?

Knowing how to create a good prompt is key to getting accurate and desirable answers from ...

 

What Is Opus Clip? Exploring the AI Tool for Video Editing

In this day and age, TikTok, Instagram Reels, and YouTube Shorts are the places where many...

 

How to Start Digital Marketing: Your Guide to Online Success

In today’s digital landscape, mastering the fundamentals of online marketing is essential....

 

What Is an AI Image Prompt Generator?

Artificial intelligence (AI) is transforming industries across the board, and marketing is...

 

What Is Whatnot? The Live Auction Trend Reshaping Ecommerce

Whatnot is a live commerce platform focused on real-time auctions, where sellers and conte...

 

Audio Marketing: What It Is and 5 Ways to Maximize Its Impact

Audio marketing is a strategy that uses voice as a tool to engage consumers, drive sales, ...

 

Pi AI Chatbot: The First Emotionally Intelligent Chatbot

In the rapidly changing world of artificial intelligence, one name is making waves: Pi AI....

 

How to Use AI for SEO to Boost Your Rankings

If your website traffic has been decreasing lately, you’re not alone, and no, you’re not n...

 

Stable Diffusion: An AI Tool for Image Generation and Art

Artificial intelligence is changing the way we create art, and Stable Diffusion is one of ...

 

Transactional Emails: What They Are, Benefits, and Real-World Examples

A transactional email is automatically sent to a user after they take a specific action on...

 

Mistral AI's Le Chat: France's ChatGPT Alternative

Competition among artificial intelligence companies is fierce nowadays, with numerous play...

 

Jasper AI: The Ultimate AI Writing Assistant for Content Creators

In the fast-paced world of digital marketing, producing high-quality content quickly can b...

 

Digital Healthcare Market Trends: Innovations Shaping the Future of Health

Digital healthcare is undergoing rapid changes driven by technological advancements and a ...

 

Sensory Marketing: Engaging the Senses to Drive Consumer Behavior

Sensory marketing is based on emotional and behavioral strategies aimed at encouraging the...

 

Which AI Tools to Use for Predictive SEO Suggestions: A Complete Guide

As search engines become more sophisticated, SEO is evolving beyond traditional keyword re...

 

ElevenLabs AI: Revolutionizing Voice Synthesis and AI-Powered Audio

In the world of AI-generated content, realistic voice synthesis has become one of the most...

 

OpenAI's Deep Research: The AI Transforming Digital Research and Marketing

OpenAI is redefining the limits of artificial intelligence with deep research. It continue...

 

The Future of SEO: Winning Multichannel Strategies in an AI-Driven World

Artificial intelligence is revolutionizing content ranking on Google. One of AI’s biggest ...

 

Qwen: What It Is and How This Generative AI Model Works

Artificial intelligence is advancing quickly, and Qwen stands out as an interesting option...

 

The Rise of Agentic AI: How Autonomous Systems Are Shaping the Future

Agentic artificial intelligence (AI) is a type of AI with greater autonomy and a more proa...

 

Disruptive Marketing: What It Is and Key Strategies to Stand Out

Disruptive marketing is a strategy that aims to break away from the norm and go beyond tra...

 

Top AI Voice Agents to Use in 2025

AI agent technology is solidifying its role as an essential tool for marketing, communicat...

 

What Is TikTok One and How Can It Help Advertisers?

TikTok One is TikTok's platform where brands, content creators, and production partners ca...

 

B2B Marketing vs B2C Marketing: What's the Difference?

Today, we’re diving into B2B and B2C marketing—what they are, their benefits, and some rea...

 

Event Marketing: A Guide to Strategies, Types, and Tips

Event marketing is an experiential marketing strategy. It refers to the organization of ev...

 

Runway AI: How This Tool Is Transforming AI-Generated Video

AI-generated video is no longer a futuristic dream and Runway AI is one of the biggest nam...

 

How a Growth Partner Drives Business & Marketing Success

A growth partner is a professional or company that specializes in designing business growt...

 

AI Influencers: The Future of Digital Marketing and Virtual Celebrity

Traditionally, influencer marketing marketing relied solely on human influencers. But toda...

 

AI Wearables: The Future of Technology Integration

As artificial intelligence (AI) continues to evolve, its easy integration into everyday de...

 

How to Make YouTube Shorts: A Step-by-Step Guide

YouTube Shorts has become one of the most powerful and popular tools for content creators ...

 

Brand Collaboration: How Partnerships Are Shaping the Future of Marketing

In today’s hyper-connected world, consumers want authenticity, creativity, and innovation ...

 

How YouTube Shopping Is Revolutionizing Ecommerce

In today’s digital landscape, the line between entertainment and shopping is becoming more...

 

Amazon Nova: A Group of AI Models for Content Creation

Nova is a family of artificial intelligence models launched by Amazon. With Nova, you can ...

 

Generative AI vs. Predictive AI: Key Differences and Applications

Generative AI is a type of artificial intelligence capable of creating new, original conte...

 

Understanding the BANI Environment and How to Adapt Effectively

In the marketing, business, economics, and social studies, it is common to analyze the cur...

 

Omnisearch: How to Optimize for the Evolving Digital Search Ecosystem

Omnisearch optimization is the next step in the evolution of traditional SEO. This strateg...

 

Perplexity AI: What It Is, Its Uses, and How to Get Started

Perplexity AI is an artificial intelligence tool designed to function as a search engine. ...

 

STORM AI: The Ultimate Tool for Content Research and Curation

STORM is an artificial intelligence tool developed by researchers at Stanford University t...

 

Mobile Learning: What It Is and How It Works

Mobile learning, or m-learning, is an educational approach that uses mobile devices and ta...

 

How Does Value-Based Bidding Work? Your Guide to Maximizing ROI

In the competitive landscape of digital advertising, driving meaningful results requires m...

 

Ephemeral Content: What It Is and How to Use It in Marketing

In the digital world, capturing attention is no easy feat. With the average person scrolli...

 

What is a Brand Promise and How to Create One That Resonates

In today’s competitive market, brands are not just selling products or services, they’re s...

 

Content Planning Made Simple: Strategies to Drive Engagement and Growth

Creating content is one of the most powerful ways to connect with your audience, build tru...

 

What Is Narrow AI? A Guide to Its Role and Impact in Marketing

Artificial intelligence (AI) has become a staple across different industries, and marketin...

 

How to Boost Business with an Effective Brand Awareness Campaign

At Cyberclick, we believe that building a strong, purposeful brand identity is the foundat...

 

Google Ads Search Rank: Strategies to Boost Your Campaign Performance

In the competitive world of digital advertising, every marketer’s goal is clear: maximize ...

 

How AI in CRM is Revolutionizing Customer Engagement and Retention

With the rise of artificial intelligence, many CRM platforms have decided to integrate thi...

 

Healthcare CRM: What It Is and How It Can Revolutionize Your Business

CRM stands for Customer Relationship Management. It is a software tool designed to organiz...

 

Top Digital Marketing Trends for 2025

The digital marketing landscape is evolving rapidly, and 2025 is set to bring transformati...

 

Sales Trends Transforming the Commercial Landscape in 2025

As we move towards 2025, new technologies, shifting consumer behaviors, and data-driven st...

 

IT Trends to Watch in 2025

As technology continues to evolve at an unprecedented pace, businesses must stay ahead of ...

 

6 Major AI Trends for 2025

Marketing trends encompass a wide range of aspects, from innovations in strategies and con...

 

Data Science and Business Intelligence Trends for 2025

As businesses continue to harness the power of data, the landscape of data science and bus...

 

Gaming Industry Marketing Trends in 2025

In today's world, digital marketing trends extend far beyond platforms like Facebook, Inst...

 

10 Marketing Automation Trends for 2025

As we move further into 2025, marketing automation continues to evolve, driven by technolo...

 

The Top Inbound Marketing Trends for 2025

If there’s one thing that’s been clear for a while, it’s that intrusive marketing no longe...

 

NotebookLM: What It Is and How to Use It

NotebookLM is an AI-powered tool developed by Google that is designed to process informati...

 

Key Trends to Include in Your 2025 Marketing Plan

Nowadays, everyone from entrepreneurs to large corporations has access to AI that can crea...

 

Surprising Uses of AI to Spark Your Creativity

Artificial intelligence has evolved and grown quickly, becoming an innovative tool across ...

 

DeepSeek's Game-Changing AI Technology

DeepSeek, a rising Chinese AI startup, is making waves in the global tech industry, challe...

 

Top 22 Tools to Develop Your CRO Strategy

When developing a CRO (Conversion Rate Optimization) strategy in marketing, you'll need to...

 

Overcoming 5 Common Ecommerce Friction Points to Seize Opportunities

Nobody's perfect, but in the world of ecommerce, every detail matters. That’s why it’s cru...

 

Repricing Explained: What It Is, How It Works, and Its Key Benefits

Repricing is a pricing strategy commonly used in the e-commerce and marketplace sectors. I...

 

Consumer Society: Digital Marketing and Buying Habits

A consumer society is a social and economic model in which the acquisition of goods and se...

 

The Benefits of a Digital Audit: Discover New Growth Opportunities

A digital audit is an inspection carried out by experts to identify growth opportunities w...

 

CRM for the Manufacturing Industry: Boosting Business Growth

A CRM tool has become essential across all business sectors, both for sales and marketing ...

 

Branding, Design, and UX Trends for 2025: What to Expect

Staying up-to-date with digital marketing trends is essential for a successful strategy or...

 

The Most Important SEO Trends for 2025

As we start 2025, the world of SEO continues to evolve. While some fundamentals remain con...

 

Top PPC and SEM Trends for 2025

When it comes to shopping, everyone turns to Google at some point—whether to research prod...

 

Top Trends in Social Media for 2025

As we move into 2025, social media continues to evolve at an astonishing pace, offering ne...

 

Social Ads Trends for 2025: Navigating the Future of Digital Advertising

As digital advertising evolves, 2025 promises to bring even more innovations and challenge...

 

15 Out-Of-Home Advertising Trends for 2025

As we move into 2025, Out-Of-Home (OOH) advertising is set to undergo significant transfor...

 

Aggregate Data: Definition, Uses, and Examples

Aggregate data refers to the compilation of information from multiple sources into a summa...

 

Amazon's Shift in Focus from Vendor to Seller

Amazon has decided to shift its Vendor Central business model by closing several accounts,...

 

Top CRM Trends for Marketers in 2025

Customer Relationship Management (CRM) platforms have evolved dramatically over the years,...

 

Introducing ChatGPT Search: Features and Benefits You Should Know

The launch of ChatGPT Search marks a significant turning point in the landscape of interne...

 

End User: Key Strategies to Enhance User Experience

In any product or service, the "end user" refers to the person who actually uses the produ...

 

Effective Healthcare Marketing Strategies

The healthcare industry is undergoing a significant transformation, driven by advancements...

 

How Behavioral Targeting Boosts Ad Campaigns

Behavioral targeting is a digital marketing technique that uses data collected from a user...

 

Cause Marketing: Aligning Profit with Purpose

Cause marketing is a form of marketing that involves the collaborative efforts of a profit...

 

Email Marketing Best Practices for 2025

As digital marketing evolves, email remains one of the most powerful tools for brands to e...

 

The AARRR Funnel and How to Use Pirate Metrics

The AARRR funnel is a conversion funnel that tracks the user's journey from the moment the...

 

GTMetrix: Increase Your Website Speed Today

GTMetrix is a tool that provides a detailed analysis of your website or blog's loading pro...

 

Creator Search Insights: What It Is and How It Elevates Your TikTok Content Strategy

Creator Search Insight is a tool on TikTok that provides content creators and brands with ...

 

What Is an SEO Consultant and What Do They Do?

Do I need an SEO consultant? How can I find one, and how could they help me? Let’s clear u...

 

Custom GPTs: What They Are and How to Create Your Own Step-by-Step

Custom GPTs are a feature included in ChatGPT's Plus version since 2023, allowing you to a...

 

What Are Technical SEO Services?

Technical SEO services focus on optimizing the infrastructure of your website so that sear...

 

Understanding LSI Keywords

LSI Keywords are an SEO tool that can help you achieve a good search engine ranking. Below...

 

What Is Zero-Party Data and How Does It Work?

Zero-party data refers to information that a user intentionally and proactively shares wit...

 

What Are Hero Images?

Images play a crucial role within a web page, but in the realm of ecommerce, they are indi...

 

Word-of-Mouth Marketing: What It Is and How It Works

Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive...

 

Dwell Time: What It Is and How It Impacts SEO

Dwell time refers to the duration a user spends on a search engine results page from the m...

 

What Is Cluster Sampling and How Does It Work in Marketing?

Understanding your target audience is very important when conducting marketing research. T...

 

Brand Equity: What It Is and How to Apply It in Marketing

Brand equity is crucial for the success of any company. It translates to the brand's capit...

 

Your Guide to Value Chain Analysis

Value chain analysis is a useful business strategy that can take your brand’s marketing to...

 

Undifferentiated Marketing: What Is It and What Are the Benefits?

Undifferentiated marketing, also known as mass marketing, is a strategy where a company ta...

 

Web UI Design: Definition, Characteristics, and Examples

UI is the medium that enables interaction between people and computer systems. UI, also kn...

 

AI for Ecommerce: Practical Applications and Essential Tools

Have you ever thought about implementing Artificial Intelligence tools in your online stor...

 

How to Create an Effective Sales Forecast: Tips and Examples

A sales forecast is an estimate of the sales a company will achieve in a specific period. ...

 

SearchGPT: Understanding OpenAI's Search Engine and How It Works

SearchGPT is a search tool developed with Artificial Intelligence (AI) that quickly respon...

 

Understanding Alt Text and How It Affects SEO

Alt text, or "alternative text," is an SEO element that consists of describing an image on...

 

Sustainable Marketing Trends Brands Need to Know

Sustainability is integral to the modern business environment due to increasing customer d...

 

What Is SMS Marketing?

Despite being a highly effective strategy, particularly due to its high open rate, SMS Mar...

 

Product Positioning: What It Is and How to Do It Well

Product positioning is a marketing strategy that is used to decide how you want your targe...

 

Effective Media Planning Strategies for Marketers

Media planning is an important part of any marketing strategy as it consists of planning t...

 

Share of Voice: Definition and Practical Applications

Marketing metrics are key to determining the success of a campaign, whether it's digital a...

 

What Is Keyword Difficulty? A Guide to Optimizing Your SEO Strategy

Keyword difficulty is an SEO metric that measures how difficult it is for a given keyword ...

 

Your Guide to Integrated Marketing

Integrated marketing is a strategic marketing approach that unifies and optimizes messagin...

 

How Do You Calculate Profit Margin and What Types Are There?

The profit margin is a metric that indicates a company's ability to generate profit throug...

 

Instagram SEO: Top 10 Techniques and Tools for Success

SEO on Instagram is a technique that involves optimizing your content and profile to appea...

 

Sora AI: How It Works and the Impact of AI on Video Marketing

Sora is an AI tool developed by OpenAI, the same company behind ChatGPT, for creating vide...

 

The Delphi Technique: What It Is and How to Apply It

The Delphi Technique is a method used to gather and synthesize expert opinions on a chosen...

 

Cluster Analysis for Marketers

Cluster analysis is a method used in statistical data analysis to group a set of objects i...

 

Earned Media: Explanation and Examples

Earned media refers to the publicity a company or brand receives through organic means, ra...

 

What Is Data Cleansing and How Does It Apply to Marketing?

Data cleansing, also known as data scrubbing or data purification, is the process of ident...

 

Loyalty Cards: What They Are and How to Use Them in Ecommerce

A loyalty card is a physical or virtual tool used by many companies to offer a series of b...

 

Marketing Bootcamp: What It Is and How It Can Enhance Your Strategy

Marketing has become essential for any company looking to improve the commercialization of...

 

Digital Product Development: What It Is and How to Do It

A digital product is one that operates entirely on a digital device and is distributed ove...

 

YouTube Thumbnail A/B Testing Tips

Although there's no set date, YouTube seems poised to release one of the most requested fe...

 

Content Curation: Top 16 Tools You Need to Know

If you do content marketing for your brand, you surely don't need me to explain that it's ...

 

Data Driven Design: Best Practices, Tools and Metrics

Data-driven design involves basing our digital design decisions on data collected through ...

 

Edge AI Explained: Key Benefits and Practical Examples

Edge AI is a combination of Edge Computing, an IT architecture, and artificial intelligenc...

 

Conversational AI: What It Is and How to Use It in Your Marketing Strategy

Conversational AI encompasses various technologies that simulate human-like conversations ...

 

Claude 3: What It Is and How to Use It for Marketing

Claude 3 is the latest version of the Artificial Intelligence model called Claude, which w...

 

ChatGPT 4: Features and Differences vs. ChatGPT 3.5

ChatGPT 4 is the latest version of the Artificial Intelligence from OpenAI. It is now avai...

 

Single Source of Truth: Definition, Examples, and Implementation

A Single Source of Truth is a centralized data library that stores the most up-to-date, co...

 

Understanding and Calculating Customer Effort Score

The Customer Effort Score (CES) is a metric that analyzes the level of effort customers ex...

 

Targeted Marketing Strategies for Engagement and Growth

Targeted marketing involves identifying and reaching specific segments of your audience wi...

 

Attribution Theory and Its Relevance in Marketing Strategies

Attribution theory, developed in the 1950s by psychologist Fritz Heider, has evolved into ...

 

Creating Your Customer Profile: Tips and Examples

A customer profile is a detailed description of a segment of your audience based on accumu...

 

What Is Geofencing? Understanding This Location-Based Technology

Geofencing is a dynamic location-based technology that has transformed how businesses inte...

 

AI for Marketing: 13 Game-Changing Tools

As more and more AI tools emerge, and existing tools incorporate AI functionalities into t...

 

Understanding the Different Types of AI

Artificial Intelligence (AI) is permeating every aspect of our lives. In the world of digi...

 

The Kaizen Method: A Practical Guide to Continuous Improvement

The Kaizen method is a business strategy that aims to achieve significant long-term improv...

 

Amazon DSP: What It Is and How to Leverage It for Advertising

Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campai...

 

15 Best Practices for Email Marketing to Stay Out of the Spam Folder 

Are you frustrated that your email marketing campaigns are landing in your audience’s spam...

 

How to Put a GIF in an Email and Boost Your CTR

GIFs began as a resource used primarily for personal and leisure purposes, often seen on i...

 

How to Increase Conversion Rate: 20 Strategies

No matter what you use your web forms for, this article is for you. Whether it's to get ne...

 

Account Executive: Understanding their Role and Responsibilities

An Account Executive is a professional responsible for the daily management of a company's...

 

SEO Audit Checklist for 2024

In the dynamic world of Search Engine Optimization, staying ahead of the competition requi...

 

How to Harness Out-of-Home Advertising

OOH, or Out-of-home advertising encompasses any visual advertising media found outside of ...

 

Consent Management Platforms for Data Privacy Compliance

A Consent Management Platform (CMP) is a technology used by website owners and digital mar...

 

What Is an API Key and How Do You Use It?

An API key is a piece of code used by programs calling an API to identify the program, dev...

 

HubSpot Themes: Definition, Components, and Application

A theme in HubSpot is a set of templates with its own style and elements that can be used ...

 

How to Use Growth Marketing to Increase Customer Acquisition

The main difference between growth marketing and more traditional marketing is that while ...

 

YouTube Create: A Comprehensive Guide

YouTube Create is a mobile video editing application with basic and user-friendly function...

 

Professional Feedback Examples and Tips

The term "feedback" is widely used in business and is frequently solicited and provided to...

 

TikTok Ads Manager: Account Setup and Setting Up Your Campaign

TikTok Ads Manager is the advertising platform of the social network TikTok, where brands ...

 

Shopify Partners: Understanding How It Works and Its Offerings

Shopify Partners is a completely free program for businesses, startups, freelancers, and e...

 

How to Use Microsoft Copilot Effectively

Microsoft Copilot is a conversational chat assistant developed by Microsoft using Artifici...

 

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's conten...

 

How to Create a New Facebook Account Step by Step

Creating a Facebook or Meta account is the first step to being able to create Facebook Ads...

 

What’s an .io Domain and Why Are They Popular?

The .io domain is technically a country code top-level domain (ccTLD) assigned to the Brit...

 

What Is AGI or Artificial General Intelligence?

Artificial General Intelligence (AGI), often referred to as "Strong AI," is the theoretica...

 

Enterprise Value: Definition, Formula, and Examples

Enterprise value (EV) is an economic measure reflecting the total value of a company, more...

 

What Is Lead Nurturing? 12 Tactics to Increase Sales

Lead nurturing is the process of guiding leads, or prospective customers, through the conv...

 

How Many Weeks for Consideration and Conversion Campaign Ads to Work?

Before we get anyone’s hopes up, let us start off by making one thing very clear: there is...

 

7 Tips on How to Use Google Gemini

Google Gemini is an AI-powered tool that serves as an alternative conversational system to...

 

Alternatives to ChatGPT: 12 Other Chatbots to Try

ChatGPT may be the most well-known chatbot globally, but in this article, we want to share...

 

Chief Impact Officer: Understanding Their Responsibilities and Contributions

A Chief Impact Officer is responsible for leading the environmental and social impact stra...

 

Data as a Service (DaaS): Understanding its Purpose and Applications

Data as a Service (DaaS) encompasses a collection of strategies and processes designed to ...

 

Types of Keywords and Why They Are Important in Your SEO Strategy

Keywords can be divided into groups according to search intent, according to their composi...

 

Geomarketing and AI: Strategies for Measuring Campaign Impact

Geomarketing is a specialized form of marketing that harnesses geographic and customer mov...

 

Upskilling and Reskilling: Get Ready for the Digital Future

Both upskilling and reskilling are two very important concepts in today's world of digital...

 

Google Perspectives: Understanding Its Mechanisms and Implications

Google Perspectives is a new filter in Google Search that joins existing ones like Google ...

 

Interactive Voice Response: Revolutionizing Customer Service Dynamics

Interactive Voice Response (IVR) is a technology that assists users and customers over the...

 

Meme Marketing: What It Is and How to Use It

Meme marketing is a type of marketing strategy that utilizes memes to capture the audience...

 

The Best Time to Post on LinkedIn

In the world of social media marketing, timing can be everything, especially on profession...

 

What Is a Brand Ambassador and How To Choose One?

A brand ambassador is, in a nutshell, the human face of your brand. They perform online an...

 

Customer Acquisition Strategies Every Marketer Should Know

In the competitive landscape of digital marketing, mastering customer acquisition is cruci...

 

The Power of Social CRM in Modern Marketing Strategies

Social CRM, or Social Customer Relationship Management, refers to the integration of socia...

 

TikTok Ads: How to Generate Leads

Creating a lead generation campaign using TikTok ads can be a powerful way to use social a...

 

What Is a Subdomain? Its Role and Impact in Digital Marketing

A subdomain is a prefix added to your main domain name, creating a secondary part of your ...

 

What Is Data Privacy? Understanding Its Significance Today

At its core, data privacy refers to the rights and practices concerning the proper handlin...

 

TikTok SEO: Top Tips for Video Optimization

SEO on TikTok encompasses all actions aimed at optimizing your content to make it more vis...

 

Crafting Your Sales Pitch: 25 Phrases That Sell

The sales pitch is the script that sales representatives have and use to engage with poten...

 

Supply Side Platform (SSP): What It Is and How It Works in Advertising

Supply side platform or SSPs are part of a programmatic advertising system that also invol...

 

What Is Affiliate Marketing? Definition and Benefits

Affiliate marketing is a reward-based process in which brands (sometimes called creators) ...

 

Google's Looker Studio: What It Is and How to Use It

Google's Looker Studio, formerly known as Google Data Studio, is a very useful tool that c...

 

Google Consent Mode: Everything You Need to Know

Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, ai...

 

Understanding Single Customer View for Improved Marketing Strategies

The single customer view is a record that stores data about each individual customer a com...

 

Hubspot Sales Sequences: What They Are and How To Create Them

Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling ...

 

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable pat...

 

Visual Marketing: Purpose, Applications, and Success Stories

Do you know that humans process an image up to 60,000 times faster than text? And that we ...

 

Interactive Newsletters: Tips, Tools, and Creation Strategies

The newsletter is a key element within an email marketing strategy, as it allows you to co...

 

TikTok Out of Phone: A New Dimension in Social Media Experience

Out of Phone is TikTok's solution designed for brands advertising on the social platform t...

 

Parasite SEO: What It Is, How It Works, and Examples

Parasite SEO is a web positioning strategy involving the creation and publication of brand...

 

Product-Led Sales: What They Are and Their Impact on Business Growth

Product-led sales is a sales approach where the product serves as the primary element for ...

 

Amazon Ads: How to Make an Effective PPC Campaign

Amazon PPC (Pay-per-Click) Ads is a part of Amazon's sophisticated advertising platform th...

 

Dynamic Pricing Strategy: How to Create One for Your Ecommerce

Dynamic pricing is a digital marketing strategy that involves setting a flexible price con...

 

ROI vs. ROAS: Examples and When to Use Each One

ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key ...

 

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enabl...