By Enric Chust, on 1 May 2025
Competition among artificial intelligence companies is fierce nowadays, with numerous players fighting for the spotlight. One of these is Mistral AI, a Parisian startup that recently launched its own chatbot.
Mistral AI's chatbot, Le Chat, emerged as a promising alternative to dominant AI platforms like OpenAI’s ChatGPT. In this article, we’ll take a closer look at Le Chat, what sets it apart, and what makes it a compelling option for marketers.
The Rise of Mistral AI
Before even launching its flagship product, Mistral AI made headlines with a record-setting seed funding round of $640 million. This investment set the stage for the company to develop a series of open-source and proprietary AI models that cater to both consumers and enterprises.
Mistral’s chatbot, Le Chat, has become known as a viable alternative to OpenAI’s ChatGPT, and for good reason. Mistral AI stands out due to its emphasis on privacy, adaptiveness, and performance, key considerations for businesses and individuals alike in the modern digital age.
Le Chat: Mistral's Response to ChatGPT
Le Chat was launched on February 6, 2025, and is available for both iOS and Android, making it accessible to a wide audience. It offers an enterprise tier that allows businesses to deploy the assistant on private infrastructures such as SaaS or Virtual Private Cloud (VPC) environments, making it a highly flexible option for corporate users.
For businesses, Le Chat's approach is particularly appealing because it allows companies to retain control over their data. Unlike other AI services, which might send user data across borders, Mistral AI’s European base means it operates under the EU’s General Data Protection Regulation (GDPR). This distinction makes Mistral AI especially attractive to companies concerned about the implications of using AI models from countries with more lenient data protection laws, such as China.
Key Features of Le Chat
Le Chat was meticulously engineered to offer capabilities that meet the needs of both everyday users and businesses requiring advanced functionalities.
Speed and Performance: Le Chat is known for providing quick responses, with Mistral AI claiming that it can deliver up to 1,000 words per second through its Flash Answers option. This is particularly important for businesses that need fast, actionable insights from their AI tools. Keeping that in mind, upon testing the platform, we noticed that some prompts generated responses faster than others and that some needed to be reworded in order to generate adept responses.
Real-Time Web Search: One of the unique features of Le Chat is its integration of real-time web searches. Unlike some other models that rely solely on pre-trained data, Le Chat is able to pull in up-to-date information from a variety of sources, including news outlets and social media platforms. This ensures that responses are factually accurate and current. Keeping that in mind, however, when asked how it differed from ChatGPT, Le Chat provided inaccurate information regarding ChatGPT's web browsing capabilities. Thus, it is important to ask it to verify its responses with external online sources to get the most up-to-date information.
Accessibility: Mistral’s free plan gives users access to breaking news, web browsing, advanced data analysis, and file uploads as long as they are signed in. That being said, in their free plans, both Le Chat and ChatGPT have a limited number of messages available per day. Mistral charges $20 per month for its Pro Plan and offers a Team Plan at $33 per user per month.
Advanced Tools for Enterprises: Le Chat comes equipped with a range of advanced tools that are perfect for businesses. These include:
Code Interpreter: For scientific computations, script execution, and data visualization.
OCR & Document Processing: Industry-grade optical character recognition (OCR) for processing complex documents, including PDFs and images.
Image Generation: Powered by Black Forest Labs' Flux Ultra, this tool can generate photorealistic images that are perfect for marketing campaigns or content creation. While ChatGPT only gives users the option to generate two images per day, Mistral lets users generate four images per day with the free plan.
Source: Mistral AI
Uses for Marketing Professionals
If you're a marketing professional, understanding how tools like Mistral AI’s Le Chat can better your marketing strategy is crucial. Here’s how:
Content Creation: The ability to generate content quickly and efficiently is a major asset in marketing. Le Chat’s speed and image-generation capabilities can help you create compelling marketing materials without the long turnaround times often associated with traditional content production.
Data-Driven Insights: With its real-time search features, Le Chat can help marketers stay ahead of the curve by providing insights based on the most recent trends. This can prove invaluable when crafting campaigns that require current, relevant data.
Privacy and Security: For companies concerned about how their data is being handled, Mistral’s commitment to European data privacy laws guarantees that businesses can use AI models without compromising on security. This can give marketers peace of mind when deploying AI solutions.
In Conclusion
As Mistral continues to develop and refine its AI offerings, it’s clear that the company has big plans to make waves in the AI space. Understanding how tools like Le Chat can facilitate workflows, generate content, provide contextualized assistance, and uncover important insights will be a major advantage as AI continues to shape the future of digital marketing. The company also announced that its new feature, Memories, will soon be distributed to all users.
For anyone in marketing, embracing AI-powered tools is no longer optional, it’s a must. With Le Chat, you can access cutting-edge technology that prioritizes performance, privacy, and cost-effectiveness, making it an ideal choice for those looking to use AI in their marketing strategies.
