Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Inbound Marketing By Laia Cardona, on 11 Oct 2021

MQL and SQL in Inbound Marketing: How to Generate and Measure Leads

Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 07 Sep 2021

Content Creation: Ideas and Tools to Get You Started

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 31 Aug 2021

What Is Brand Activation?

Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more

Tags: Inbound Marketing By Shanon Roberts, on 11 Aug 2021

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Inbound Marketing By Jorge Vergara, on 23 Jun 2021

Interactive Content: What It Is & How to Use It in Marketing

Content marketing is one of the most used resources in the field of digital marketing. However, because there are countless brands creating content, this has led to a high level of saturation and most of them go unnoticed. How can you gain (or regain...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 22 Apr 2021

How to Start a Blog for Your Business

Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi...Read more

Tags: Inbound Marketing By David Tomas, on 02 Mar 2021

Lead Tracking: How to Get It Right and Drive Sales

Generating leads is a crucial step in any inbound marketing strategy. It’s only the beginning, however, in nurturing leads into paying customers. And that process requires tracking and guiding your leads each step of the way. Read more

Tags: Inbound Marketing By Laia Cardona, on 18 Feb 2021

Best HubSpot Certifications: Top 5 Most Recommended Courses

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others you’re up to date with industry trends. HubSpot is a leader in inbound marketing and sales software and has developed their courses as part of their H...Read more

Tags: Inbound Marketing By Oier Gil, on 10 Feb 2021

What is a Webinar and How to Use it in Your Marketing Strategy?

Webinars have become a key piece in many inbound marketing strategies. With more online activity than ever before, webinars can be excellent lead generators for brands and provide more value for users. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 02 Feb 2021

How to Create a Free ChatBot in HubSpot: Step by Step

In the past few years chatbots have become immensely popular. In fact, statistics indicate that by the end of last year 80% of companies were using chatbots and 50% were planning to invest more in chatbots moving forward. This automated method of cus...Read more