Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
A CRM is an essential tool for the marketing and sales teams of any company. However, the current market offers a wide range of brands providing this service, making it challenging to choose between them. Two highly popular options known for their ef...Read more
For a long time, outbound marketing was the primary strategy used by companies to attract customers. This method, which relied on direct calls, media advertising, and billboards, among others, gradually lost strength (though it did not disappear comp...Read more
Inbound marketing is based on attracting users to your brand by offering them value. This basic premise has evolved over the years, as the technological possibilities for attracting new customers, accompanying them through the conversion funnel and b...Read more
Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re...Read more
When it comes to obtaining qualified leads (potential customers), inbound marketing is one of the best strategies for quality results. The strategy is based on capturing future buyers through the creation of valuable content that solves users’ questi...Read more
Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports.Read more
Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend.Read more
Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes.Read more
Inbound marketing has changed the way we understand sales. Instead of going after potential customers to try to convince them to buy, the customer is at the center, and we must always be providing valuable content that matches what stage of the buyer...Read more
HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o...Read more
