Marketing Blog

Marketing Blog

Inbound Marketing | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Inbound Marketing By Dany Ortiz, on 7 January 2022

20 Inbound Marketing Examples for Companies of All Sizes

To design an effective inbound marketing strategy, it is helpful to gain inspiration from examples and success stories of other brands. Read more

Tags: Inbound Marketing By Dany Ortiz, on 30 December 2021

Inbound vs. Outbound Marketing

There are two distinct types of marketing: inbound marketing and outbound marketing. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 18 November 2021

Google SERP in 2022: The Complete Guide

A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads at the top and the right and 10 organic results with their titles, descriptions, and links. Being in the first position guaranteed the best organic tra...Read more

Tags: Inbound Marketing By Laia Cardona, on 15 November 2021

The SEO Trends for 2022

For marketers, keeping up with digital marketing trends is absolutely critical, and SEO is no exception. The landscape has changed dramatically over the last few years. New algorithms have emerged around artificial intelligence, voice search, and mor...Read more

Tags: Inbound Marketing By Dany Ortiz, on 5 November 2021

20 Ways to Increase Brand Awareness in Inbound Marketing

The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ...Read more

Tags: Inbound Marketing By Laia Cardona, on 21 October 2021

Pillar Pages and Topic Clusters: Examples and Strategy [+video]

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content.Read more

Tags: Inbound Marketing By Laia Cardona, on 11 October 2021

MQL and SQL in Inbound Marketing: How to Generate and Measure Leads

Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 7 September 2021

Content Creation: Ideas and Tools to Get You Started

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 31 August 2021

What Is Brand Activation?

Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more

Tags: Inbound Marketing By Shanon Roberts, on 11 August 2021

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more