Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Content Marketing, Digital Marketing By Tanit de Pouplana, on 25 January 2024

The Top 8 Content Marketing Trends for 2024

The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more

Tags: Content Marketing By Irene Riart, on 4 September 2023

Guerrilla Marketing Examples and Ideas to Get You Started

Thinking outside the box is key to making your business stand out in the fiercely competitive marketing world. Guerrilla marketing has grown in popularity as a unique and innovative strategy for capturing your audience's attention and leaving a lasti... Read more

Tags: Content Marketing By Laia Cardona, on 20 June 2023

Thin Content: What It Is and Why You Should Avoid It

In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more

Tags: Content Marketing By Laia Cardona, on 14 June 2023

What Is a Content Marketing Manager and What Do They Do?

Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more

Tags: Content Marketing By Marina Avilés, on 19 April 2023

Creator Economy: What Is It and How Does It Apply in Marketing?

Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f... Read more

Tags: Content Marketing By Tanit de Pouplana, on 23 March 2023

Gated Content: How to Use It to Generate More Leads

Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more

Tags: Content Marketing By Laia Cardona, on 20 March 2023

What Is Branded Content? Definition, Advantages & Examples

Branded content is a marketing technique that involves creating content that is directly linked to a brand and to its values, allowing consumers to make a connection with it in order to increase brand awareness. It is meant to promote the company whi... Read more

Tags: Content Marketing By Marina Avilés, on 15 March 2023

GPT-4: How Artificial Intelligence Can Be Used for Content Creation

Artificial Intelligence is constantly developing and improving. In this context, many professionals, such as inbound marketing content creators, are thinking about how this will affect their work. Read more

Tags: Content Marketing By Estela Viñarás, on 16 February 2023

What Is Evergreen Content?

If you're searching for an effective marketing solution that helps build relationships with your customers, evergreen content marketing could be the answer. This strategy is increasingly popular among businesses today as it's based on creating conten... Read more

Tags: Content Marketing By Shanon Roberts, on 2 February 2023

Microblogging: What It Is and How to Use It

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info... Read more