Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Branded content is a great way to help your brand stick out in an overly saturated market. Today, users are overwhelmed with ads to the point where many of them resort to ad blockers and develop ad blindness. To combat this, brands need to look for n...Read more
Content intelligence is an increasingly popular marketing technique that helps brands understand the impact of their text, image and video content. Companies use software solutions that combine a variety of features for machine learning, natural lang...Read more
In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take.Read more
2022 will bring interesting innovations in web design, which will help improve user experience and enhance personalization. There are currently close to two billion web pages in the world. Only if you combine technology with new design trends will yo...Read more
Have you ever thought about how you manage your digital assets? As you implement your marketing plan, you accumulate more and more pieces of data, content in different formats, licenses, accounts on different platforms, etc. This can become chaotic a...Read more
Infographics are a visual way to provide information quickly and easily. Because of this, they have become an essential element of content marketing. However, creating this type of material can be complicated if you do not have the right tools.Read more
Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a...Read more
Podcasting has exploded in recent years and is one of the most versatile content types available. While podcasts are incredibly popular, the marketplace is still full of opportunities when compared to say, blogging: there are over 600 million blogs a...Read more
LinkedIn, the social network for professionals and companies for excellence, has gone a step further with the creation of Pulse, a curious Blogging platform that also acts as a news aggregator, which among other functions, allows all LinkedIn users t...Read more
By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more
