If you do content marketing for your brand, you surely don't need me to explain that it's a significant investment of time and effort. But creating content from scratch isn't the only option to provide value to your audience. Have you heard of conten... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
GIFs began as a resource used primarily for personal and leisure purposes, often seen on instant messaging platforms like WhatsApp, blogs, and social media. While this hasn’t changed, more brands are now incorporating GIFs into their various marketin... Read more
Do you know that humans process an image up to 60,000 times faster than text? And that we retain only 10% of the information we hear, 20% of what we read, but 80% of what we see? Perhaps that's why visual posts on the internet are the most successful... Read more
The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more
Thinking outside the box is key to making your business stand out in the fiercely competitive marketing world. Guerrilla marketing has grown in popularity as a unique and innovative strategy for capturing your audience's attention and leaving a lasti... Read more
In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more
Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more
Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f... Read more
Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more
Branded content is a marketing technique that involves creating content that is directly linked to a brand and to its values, allowing consumers to make a connection with it in order to increase brand awareness. It is meant to promote the company whi... Read more
