Numerical blog: the latest insights to digital marketing and online advertising.
Infographics are a visual way to provide information quickly and easily. Because of this, they have become an essential element of content marketing. However, creating this type of material can be complicated if you do not have the right tools.Read more
Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a...Read more
Branded content is an effective response to an increasingly saturated market. Today, users are constantly overwhelmed with ads and information to the point that many of them resort to solutions such as ad blockers or develop ad blindness.Read more
Podcasting has exploded in recent years and is one of the most versatile content types available. While podcasts are incredibly popular, the marketplace is still full of opportunities when compared to say, blogging: there are over 600 million blogs a...Read more
LinkedIn, the social network for professionals and companies for excellence, has gone a step further with the creation of Pulse, a curious Blogging platform that also acts as a news aggregator, which among other functions, allows all LinkedIn users t...Read more
In the marketing world, selling and converting are two of the most popular goals for many brands. But that leads us to the age old question...how?Read more
By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more
Branded content is all around us, and you may not even realize it. It can be subtle or in your face, a grand scale operation or simple video, and involve multiple moving parts or take place on one medium. Read more
Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail...Read more
Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more
