Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Ecommerce By Tanit de Pouplana, on 29 May 2024

Shopify Partners: Understanding How It Works and Its Offerings

Shopify Partners is a completely free program for businesses, startups, freelancers, and entrepreneurs who use the Shopify platform and want to generate extra income by contributing their knowledge and skills to the tool or by recommending Shopify to... Read more

Tags: Digital Advertising, Online Sales, Ecommerce By David Tomas, on 27 March 2024

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Tags: Ecommerce By David Tomas, on 13 March 2024

Dynamic Pricing Strategy: How to Create One for Your Ecommerce

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Tags: Ecommerce By David Tomas, on 27 December 2023

Google’s Grow My Store: What Is It and How To Use It in Your Ecommerce

In today's business landscape, establishing an online sales channel is crucial for expanding your reach and connecting with a broader audience of potential customers. Nevertheless, crafting a functional ecommerce platform that provides an optimal sho... Read more

Tags: Ecommerce By Tanit de Pouplana, on 27 September 2023

How to Make an Ecommerce Landing Page: Steps and Examples

Landing pages for ecommerce are specific pages within a website designed to attract leads (potential customers) from various marketing channels, such as Google ads, newsletters, or social media links. The goal is to encourage these leads to take a sp... Read more

Tags: Ecommerce By Pere Munar, on 7 September 2023

How to Choose the Right Shopify Integrations for Your Brand

Shopify is one of the most used platforms to create and manage ecommerce, as it has all the necessary tools and functions. In addition, some integrations allow you to extend virtually any of its functionalities. Read more

Tags: Ecommerce By Helena Alcoverro, on 10 May 2023

Tips for Selling on Facebook Marketplace: 10 Steps to Success

Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan... Read more

Tags: Ecommerce By Anna Ribas, on 9 May 2023

Recommerce: What Is It and How Does It Work?

More and more companies, regardless of their size, are opting for an online or ecommerce business model. Out of concern for the environment or the desire to save money, among other factors, many are becoming more interested in selling and advertising... Read more

Tags: Ecommerce By Marina Sala, on 12 January 2023

Here Are the Top Ecommerce Trends for 2023

The rise of ecommerce, especially since 2020, has led many brands to create online stores. It has also led to the design of specific marketing campaigns for these types of businesses. However, in order to stand out from the competition, it is importa... Read more

Tags: Digital Marketing, Ecommerce By Marina Sala, on 31 October 2022

Distribution Channels in Marketing: What Are They and How Important Are They?

There are many ways for your products to reach the end consumer, and all of them are included in what are known as marketing distribution channels. In this article, we will tell you everything you need to know about these channels so that you can cho... Read more