Artificial intelligence

AI for Marketing: 13 Game-Changing Tools

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By Berta Ventura, on 9 July 2024

As more and more AI tools emerge, and existing tools incorporate AI functionalities into their services, you may find yourself overwhelmed by the vast array of options and unsure which is the best for your work as a marketing professional.

In this article, we aim to help you by selecting what we consider to be the best AI tools for someone in marketing. You'll find 13 highly useful and practical AI tools to narrow down your choices and make it easier to decide on one or several.

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AI for Marketing

1. MidJourney

MidJourney is one of the best AI tools for generating images from text currently on the market. Like other tools of its kind, it has a very distinctive style that makes its creations instantly recognizable. However, MidJourney stands out by providing the most realistic images, making it a valuable resource for visual materials in your creative projects.

Plans: It has a limited free version and a faster, more comprehensive paid version with higher capacity. The paid version costs between $8 and $96 per month.

How to Use It: For now, you need to enter its Discord channel with an account and click on one of the options on the left called "newbies." Then, write your request by first adding the command "/imagine" followed by your desired image in the "prompt" section.

2. ChatGPT

Who doesn't know ChatGPT? It's the most famous conversational AI chat in the world. Despite the numerous conversational AI chats available, ChatGPT offers an unlimited free version without question limits, something not commonly found.

As a professional, you can use this tool to support your content writing or strategy creation.

Plans: There is an unlimited free version and two paid versions: one for $20 per month per person and another for $25, including tools like DALL-E and more advanced versions of GPT.

How to Use It: Simply register through this link.

3. Semrush

Semrush is a tool that existed before the AI boom. It is a comprehensive platform integrating functionalities aimed at improving online visibility and analyzing marketing data.

With the emergence of AI, Semrush also incorporated this technology into its platform. It includes features such as site issue alerts, keyword alerts, visibility loss notifications, SERP competitor comparisons, and a writing assistant to improve positioning, among others.

Semrush is ideal for SEO experts looking to enhance their work methodology.

Plans: You can try two of its plans for free for 7 days. In total, there are 3 packages ranging from approximately $130 to $500 per month.

How to Use It: Visit the pricing section on their website and choose the package that interests you.

4. Keytrends AI

Keytrends AI is one of the best AI tools for the ecommerce sector. It focuses on content marketing for this sector, generating texts adapted to the target audience. It also analyzes competitors, user search intent, and current trends to create highly positionable texts.

Plans: You need to contact the sales service for personalized plans. You can also request a demo.

5. HubSpot

HubSpot is a CRM platform that, like Semrush, has integrated AI into its tools, creating new or improved functionalities that can be used by various professionals within a company.

Features include website generation, text writing, campaign performance reports, sales forecasts, conversation summaries, and report generation.

Plans: There is a free version with some of these features and various paid versions with more AI functionalities.

How to Use It: Simply go to the pricing section on HubSpot's website.

6. Canva

Canva is a design platform with a wide variety of templates and visual resources you can use across different marketing platforms. It's a tool that makes design easier for professionals who are not experts in this field.

Canva now offers AI functionalities such as image generation, presentation creation, and writing.

Plans: You can register for free and access a large number of templates and resources, but with limitations. The AI tools operate on a credit system in the free version, and once depleted, their use is restricted. For unlimited use, you can opt for the Pro version.

7. Hoppy Copy

Hoppy Copy is one of the best AI tools for creating newsletters and email marketing campaigns. While other AI tools can also do this, Hoppy Copy specializes in it. It is a great support for email marketing teams, assisting with both writing and design.

Plans: You can try the tool for free for 7 days and then choose one of its three packages, ranging from $23 to $99 per month.

How to Use It: Simply visit their pricing page and compare the different options.

8. Tome

Tome is ideal for sales teams, allowing them to create presentations from documents or raw texts and generate audio-to-text transcriptions. It also lets you add images created with the DALL-E tool to presentations. The presentations can be collaborative, allowing different team members to edit and view simultaneously.

Plans: There is a free version without AI tools and two paid versions with AI tools starting from $16 per month.

How to Use It: Visit the pricing section on their website. To get the most advanced package, you will need to contact their sales team.

9. Synthesia

Synthesia is undoubtedly one of the best AI tools for creating videos from text, including virtual avatars. It's perfect for sales teams that need to create product presentations quickly, using avatars of real people or those already available on the platform.

Plans: You can use their free version or one of their three paid packages starting from €20 per month. You can also request a demo.

How to Use It: Simply go to their pricing page and select the desired package.

10. CapCut

CapCut is both a video editor and a design tool. Approved by TikTok, you've likely seen its logo on many videos uploaded to the social network. Its AI tools, called "magic tools," include image generation from text, image enhancement, text writing, subtitle generation, video trimming, and more.

Plans: What makes CapCut one of the best AI tools is its accessibility, as all its features are entirely free.

How to Use It: Just go to their website and choose the functionality you want to use.

11. specializes in making advertising creatives and is a great resource for company design teams. It's also a valuable tool for independent professionals with limited design knowledge. It can generate copy and analyze competitor creatives, and integrate your product's image into its creations.

Plans: It offers a one-week free trial to see if the tool suits your needs. Then, you can choose one of its three packages starting from $15 per month.

How to Use It: Like many others, you can purchase different versions from their pricing page.

12. Hootsuite

Hootsuite is the go-to tool for community managers, allowing them to manage various social media platforms from a single platform. Its AI, called OwlyWriter AI, is specifically designed for creating content on these platforms. It can generate captions, propose content ideas, generate hashtags, and create content calendars, among other functions.

Plans: You can use it for free for 30 days, after which you must purchase one of its three paid plan. The AI functions are included in all of them.

13. Adobe Sensei

Adobe Sensei is an AI tool that enhances the various applications in Adobe's Creative Cloud. It aims to boost creativity, simplify decision-making, and streamline workflows. Adobe tools like Illustrator or Photoshop have integrated it, offering functions such as auto-fill and auto-draw. It is also integrated into video applications and document management, among others.

Plans: Adobe Sensei does not have a specific price, as it is integrated into other applications with a pre-determined price that you can find on Adobe's website.

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