Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Social Media & Social Ads By Judit Hernán, on 30 May 2024

TikTok Ads Manager: Account Setup and Setting Up Your Campaign

TikTok Ads Manager is the advertising platform of the social network TikTok, where brands and independent profiles can create and publish their paid ads and access data on their performance. Read more

Tags: Social Marketing, Social Media & Social Ads By Judit Hernán, on 23 April 2024

Meme Marketing: What It Is and How to Use It

Meme marketing is a type of marketing strategy that utilizes memes to capture the audience's attention, create closeness with users, and serve as a comedic resource to boost interaction on the channels where they are published. Read more

Tags: Social Media & Social Ads By Tanit de Pouplana, on 17 April 2024

TikTok Ads: How to Generate Leads

Creating a lead generation campaign using TikTok ads can be a powerful way to use social ads to gather contact information from potential customers directly on the platform. Similar to other platforms such as Meta Ads, TikTok Ads also offers lead gen... Read more

Tags: Social Media & Social Ads By Berta Ventura, on 10 April 2024

TikTok SEO: Top Tips for Video Optimization

SEO on TikTok encompasses all actions aimed at optimizing your content to make it more visible to users. TikTok has its own search algorithm, so it's important to understand how it works and how to implement an SEO strategy on the platform to achieve... Read more

Tags: Social Media & Social Ads By Berta Ventura, on 15 February 2024

Social Media Trends for 2024: What to Watch Out For

Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more

Tags: Social Media & Social Ads By Nerea Boada, on 8 February 2024

TikTok Trends for 2024

Every year, TikTok releases its What's Next report, which outlines upcoming trends based on TikTok's vast data from its global user base. The report highlights popular content categories, emerging behaviors, and creative trends that are gaining momen... Read more

Tags: Social Media & Social Ads By Dany Ortiz, on 12 January 2024

Best Time to Post on TikTok in 2024

If you're making an effort to be on TikTok, you're probably looking for ways to make your content and account as successful as possible. And while the actual content you're publishing will be the key to any social media strategy, publishing that cont... Read more

Tags: Social Media & Social Ads By Héctor Borrás, on 13 November 2023

Social Gaming Marketing: What It Is, Benefits, and Examples of Platforms

Digital marketing offers endless possibilities when it comes to attracting attention for your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inte... Read more

Tags: Social Media & Social Ads By Pep Canals, on 31 October 2023

Two-Way Communication: How to Use It in Your Social Media Strategy

Two-way communication happens when the recipient and the sender of a message exchange roles continuously. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and ... Read more

Tags: Social Media & Social Ads By Laia Cardona, on 30 October 2023

How to Remove the TikTok Watermark When Downloading Videos

Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more