Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Digital marketing offers endless possibilities when it comes to attracting attention for your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inte...Read more
In traditional marketing, a brand issues messages and the public listens to them (or, if consumers are not interested, they ignore them). But, with the rise of digital marketing, all this has changed.Read more
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an...Read more
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion.Read more
If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants?Read more
In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing.Read more
User generated content (UGC) is a great way for a brand to interact with its audience. While many companies focus exclusively on creating their own content, overlooking content created by users can be a missed opportunity. UGC adds credibility and ex...Read more
User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts.Read more
UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you...Read more
Social networks serve as a platform for users to share content, convey values, and express opinions. However, they can also raise concerns for companies since the opinions expressed on various platforms can vary greatly as can the language that peopl...Read more
