Numerical blog: the latest insights to digital marketing and online advertising.
Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa...Read more
TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok...Read more
Engagement rate is one of the primary measurements for any social media marketing campaign. But what is a good engagement rate? With so many marketing channels and measurements to keep track of, it can be difficult for marketers to know what constitu...Read more
Often overlooked in years past, LinkedIn has come into its own as a powerful marketing channel. This professional networking platform connects business people and entrepreneurs, and the high success rates of its marketing tools means it's certainly w...Read more
In the digital marketing industry, new jobs and needs are constantly popping up, and demand for these skills is growing much faster than the supply of professionals. A great example of this are digital ad traffickers, who have gone from not existing ...Read more
With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. And beyond just being entertaining, it’s actually possible to make a living and make mo...Read more
Social media has changed the way we interact and communicate with each other, and it has heavily influenced how consumers shop and do business. Currently, there are over 3.2 billion people in the world with a social media account, accounting for 42% ...Read more
If you could have one superpower, what would it be? While the common answers are typically flying or super speed, if you ask a marketer they’ll likely answer telepathy or supersonic hearing. Read more
What would become of us digital marketers without our free marketing tools and techniques? They take some weight off our shoulders, help us organize ourselves, and generally make our lives a lot easier while saving a few bucks. We've listed some of o...Read more
With 50% of people on Instagram following at least one business page, and more than 1 billion monthly active users, it's safe to say Instagram is a massive marketing tool.Read more
