Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Social Media & Social Ads By Héctor Borrás, on 13 November 2023

Social Gaming Marketing: What It Is, Benefits, and Examples of Platforms

Digital marketing offers endless possibilities when it comes to attracting attention for your brand. Did you know that social gaming marketing is one of them? Social games are very popular platforms that offer a lot of possibilities for users to inte...Read more

Tags: Social Media & Social Ads By Pep Canals, on 31 October 2023

Two-Way Communication: How to Use It in Your Social Media Strategy

In traditional marketing, a brand issues messages and the public listens to them (or, if consumers are not interested, they ignore them). But, with the rise of digital marketing, all this has changed.Read more

Tags: Social Media & Social Ads By Laia Cardona, on 30 October 2023

How to Remove the TikTok Watermark When Downloading Videos

Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an...Read more

Tags: Social Media & Social Ads By Berta Ventura, on 24 October 2023

How to Use Clubhouse to Earn Money

Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion.Read more

Tags: Social Media & Social Ads By Chantal India, on 5 September 2023

What Is Lemon8? New Social Media App Combines TikTok and Instagram

If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants?Read more

Tags: Social Media & Social Ads By Diana Palau, on 30 August 2023

How to Run Successful Marketing Campaigns With Micro-Influencers

In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing.Read more

Tags: Social Media & Social Ads By Berta Campos, on 24 August 2023

UGC Strategy: How to Create Your Strategy for Success

User generated content (UGC) is a great way for a brand to interact with its audience. While many companies focus exclusively on creating their own content, overlooking content created by users can be a missed opportunity. UGC adds credibility and ex...Read more

Tags: Social Media & Social Ads By Berta Campos, on 23 August 2023

UGC Campaigns: How Do They Work on Social Media

User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts.Read more

Tags: Social Media & Social Ads By Chantal India, on 22 August 2023

Types of User Generated Content and the Best Examples

UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you...Read more

Tags: Social Media & Social Ads By Estela Viñarás, on 15 August 2023

Content Moderation: Keep Your Social Networks Safe and Welcoming

Social networks serve as a platform for users to share content, convey values, and express opinions. However, they can also raise concerns for companies since the opinions expressed on various platforms can vary greatly as can the language that peopl...Read more