YouTube Shorts has become one of the most powerful and popular tools for content creators worldwide, making it a key tool to include in your 2025 marketing strategy. With the exponential growth of short videos, Shorts has become an essential platform... Read more
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Although there's no set date, YouTube seems poised to release one of the most requested features by YouTubers: Test&Compare. This tool was unveiled in 2023 and has been tested with selected creators. Read more
YouTube Create is a mobile video editing application with basic and user-friendly functionalities. Developed by YouTube, this app allows users to edit both long and short videos. The best part? It's completely free and ad-free. Read more
In today's digital marketplace, a compelling YouTube presence is indispensable for brands aiming to captivate and engage their audience as part of their marketing strategy. With the sheer volume of content and competition, merely having a channel isn... Read more
As an aspiring YouTuber or a seasoned digital marketing professional, you've likely asked yourself, "How can I get more views on my YouTube videos?" This question, both simple and complex, is a common concern in the world of digital marketing. On the... Read more
In the ever-evolving world of digital marketing, one term remains constant: SEO. Whether it's for optimizing blog posts for Google or videos for YouTube, SEO forms the backbone of visibility and reach in the vast expanse of the internet. SEO, or Sear... Read more
If you use YouTube professionally, you need to have an understanding of YouTube analytics. Whether you want to monitor your content or use it as a marketing platform for your brand, it’s important to monitor what’s working and what’s not. Read more
YouTube, with more than 2 billion monthly active users, is one of the biggest video platforms worldwide. For this reason, many brands are designing video marketing strategies on this channel. Read more
Video marketing is a fundamental part of marketing for many brands. It’s a format users love because it conveys a sense of connectedness, explains concepts, and tells stories in a very effective way. Read more
YouTube is a part of many video marketing strategies because it allows you to both reach a huge number of users around the world and to segment in order to reach a specific audience. This makes investing on YouTube ads very effective. But what format... Read more
