Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Native Advertising By Nerea Boada, on 30 Jul 2021

15 Best Native Advertising Tools

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Tags: Native Advertising By Shanon Roberts, on 12 May 2021

7 Best Examples of Native Advertising

Native Advertising is all around though you may not even realize it! This style of digital advertising is a completely unique format, because it combines advertising with content. Read more

Tags: Online Marketing & Digital Marketing, Native Advertising, Social Media & Social Ads, Content Marketing By Laia Cardona, on 01 Aug 2020

How to publish articles in Pulse, the LinkedIn blog!

LinkedIn, the social network for professionals and companies for excellence, has gone a step further with the creation of Pulse, a curious Blogging platform that also acts as a news aggregator, which among other functions, allows all LinkedIn users t...Read more

Tags: Native Advertising By David Tomas, on 05 Dec 2018

What is Native Advertising? Advantages and Success Stories

What is Native Advertising? To explain we will start off with an example… Envision two different situations. You are relaxed, calming surfing you favorite website and all of a sudden you come across advertising banners left, right, above and even bel...Read more

Tags: Native Advertising By Nerea Boada, on 17 Oct 2018

Content Marketing vs. Native Advertising: Differences and Similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more

Tags: Native Advertising By Jessica Bubenheim, on 31 Jan 2018

Personal or intrusive? 5 rules to foster trust with customer data. 

Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, ho...Read more

Tags: Native Advertising, AdBlocks & Bloqueadores Publicidad By Laia Cardona, on 16 Jan 2016

The U.S. press sees Advertising blockers as a threat! When they are your allies!

The group attacks return that are against the Adblocks. This time, the person who started the outcry was David Chavern, president and CEO of the Newspaper Association of America (NAA with its acronym in English), who said that the AdKillers are the m...Read more

Tags: Native Advertising, Digital Advertising By Cyberclick, on 08 Jan 2016

Can Digital Advertising Ethics change the world?

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more

Tags: Native Advertising, Digital Advertising By Laia Cardona, on 21 Dec 2015

Digital Advertising: 4 secrets that will revolutionize 2016

One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about dig...Read more

Tags: Native Advertising, Digital Advertising By Berta Campos, on 03 Dec 2015

Why fraudulent digital advertising continues to thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more