Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Data Science By Pere Munar, on 2 November 2023

Applied Data Science: Turning Insights into Action

Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o...Read more

Tags: Data Science By Pere Munar, on 4 October 2023

How to Use Data Analysis to Improve Returns in Your Ecommerce

The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you...Read more

Tags: Data Science By Héctor Borrás, on 25 September 2023

Dimensionality Reduction: A Powerful Tool for Marketing Analytics

In the world of data-driven marketing, businesses strive to connect with potential customers and maximize their return on investment (ROI). In this complex landscape of growing data science, dimensionality reduction is a powerful tool to help busines...Read more

Tags: Data Science By Pere Munar, on 13 September 2023

What Are Large Language Models (LLM)?

When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca...Read more

Tags: Data Science By Laia Cardona, on 18 July 2023

Marketing Mix Modeling: An Analytical Approach to Marketing and Sales

One of the biggest challenges in digital marketing is the problem of attribution. With consumers being exposed to a multitude of online and offline channels, determining which channels deliver the best results becomes more challenging. However, there...Read more

Tags: Data Science By Laia Cardona, on 13 July 2023

What Is Clustering? Audience Segmentation for Digital Marketing

Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha...Read more

Tags: Data Science By Pere Munar, on 12 July 2023

Recommendation System: How to Create One Using Machine Learning

If you’re involved in ecommerce, this article is for you! Imagine yourself browsing through platforms like Amazon, Netflix, or Spotify. You often come across recommendations for products that catch your interest, movies or series you might enjoy, or ...Read more

Tags: Data Science By Pere Munar, on 11 July 2023

Time Series Forecasting with Data Science and Machine Learning

In data science and machine learning, time series forecasting is essential, especially when applied to companies and their operations. In this article, we will explain the concept of time series forecasts and discuss why implementing them in your bus...Read more

Tags: Data Science By Pere Munar, on 6 July 2023

Predict Churn Rate and Customer Retention with Data Science

Predicting churn rate is one of the essential applications of Data Science for startups. By identifying customers who are likely to stop purchasing or unsubscribing from a service, businesses can take proactive measures to retain them. In this articl...Read more

Tags: Data Science By Dany Ortiz, on 5 July 2023

What Is Price Elasticity of Demand and Data-Driven Decision Making?

Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or...Read more