A Single Source of Truth is a centralized data library that stores the most up-to-date, complete, and accurate information of an organization. It achieves this by aggregating data from various systems and applications within the company. Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
A Consent Management Platform (CMP) is a technology used by website owners and digital marketers to handle the collection, storage, and management of user consent for data processing and tracking. CMPs are designed to ensure websites are compliant wi... Read more
Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more
At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more
The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more
Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o... Read more
The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you... Read more
