Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Data Science By Pere Munar, on 21 November 2022

Trends in Data and Analytics for 2023

In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027.Read more

Tags: Data Science, Branding By Héctor Borrás, on 13 October 2022

Open Source Intelligence (OSINT): What It Is and Its Function

Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ...Read more

Tags: Data Science By Pep Canals, on 3 May 2022

Google Topics: What It Is and How It Will Work in Cookie-Free Advertising

Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in...Read more

Tags: Data Science By Héctor Borrás, on 22 February 2022

Machine Learning Basics: What You Need to Know

You may not realize it, but machine learning is present in our everyday lives, from the voice recognition capabilities of virtual assistants on our phones and other devices to the shows we watch on Netflix or the videos that are recommended to us on ...Read more

Tags: Data Science By David Tomas, on 14 January 2022

Quantum Computing: What It Is and 7 Ways It Helps Businesses

Data science has already changed our ability to understand marketing, but the best is yet to come!Read more

Tags: Data Science By David Tomas, on 30 December 2021

Customer Data Platforms and Their Advantages in Digital Marketing

Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t...Read more

Tags: Data Science By Héctor Borrás, on 23 December 2021

An Introduction to Deep Learning: How It Helps Your Marketing Strategy

There are many ways to implement a successful marketing strategy, and deep learning is one of them!Read more

Tags: Data Science By Pere Munar, on 24 November 2021

Product Information Management: What You Need to Know

As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m...Read more

Tags: Data Science By Héctor Borrás, on 12 October 2021

Tracking URL: What It Is and How It Works

URL tracking is the process of adding unique identifiers to your URLs. A tracking URL can help you measure the impact of your digital marketing campaigns on leads, sales, and overall business growth.Read more

Tags: Data Science By Pere Munar, on 11 February 2021

What Is a Customer Data Platform (CDP)?

In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ...Read more

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