Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
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Numerous brands have embraced influencer marketing as a strategy to boost brand awareness. Nevertheless, in recent times, the concept of "deinfluencing" has gained popularity. This trend involves critiquing consumerism and specific products or servic... Read more
In the fast-changing world of online media, being a YouTuber has become a real and often profitable job. With the huge growth of social media platforms, YouTube has become a place where anyone who loves creating content can share their special skills... Read more
Kings League is a 7-a-side soccer competition that has become a global phenomenon. The 2023 final drew over 2 million simultaneous viewers, and hundreds of thousands of people watched all the matches that preceded it. What are the keys to its success... Read more
Influencer Generated Content (IGC) is a rapidly growing trend and is expected to continue to expand in the future. Today, influencers are essential for brands that want to develop a strong social media strategy, specifically in influencer marketing. ... Read more
KOLs (Key Opinion Leader) are becoming increasingly important in marketing, and although they are often confused with influencers, there are a few differences between the two. In this article we’re explaining exactly what a KOL is and what role they ... Read more
