NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords.Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords.Read more
Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ...Read more
At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the most important topic. Artificial intelligence now permeates multiple aspects of our lives and may soon be an indispensable aid to facilitate the work of marketer...Read more
Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes from Project Magi, an ambitious search engine with advanced AI capabilities. But what exactly is Project Magi, and how does it compare to the popular ChatGPT?Read more
In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Identifying different types of web traffic allows you to segment your audience and see which of your strategies gives you the...Read more
A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca...Read more
Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more
If we talk about digital marketing trends, we have to talk about SEO. Being at the top of the page when users search for information related to your brand is essential, but the keys to achieve this evolve year after year.Read more
When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the...Read more
Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh...Read more
