Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Laia Cardona, on 8 September 2022

What Are Zero Click Searches?

The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more

Tags: SEO & SEM By Michelle Bernachi, on 29 July 2022

The Best Keyword Density Tools to Include in Your SEO Strategy

Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us...Read more

Tags: SEO & SEM By Oier Gil, on 1 July 2022

What is Keyword Research?

Keyword research is a fundamental step of any SEO strategy or PPC campaign. We’ll explain what it is, how to apply it to your brand, and what tools you can use.Read more

Tags: SEO & SEM By Michelle Bernachi, on 23 June 2022

Bing SEO: How to Position Your Website for This Search Engine

When talking about SEO and search engines, inevitably our minds go to Google. It’s no surprise, considering the king of search engines occupies almost the entire market. However, it’s not the only one. Have you ever considered that positioning in Bin...Read more

Tags: SEO & SEM By Laia Cardona, on 17 June 2022

SEO Results: A Typical Timeline for Your Website

SEO is a marathon, not a sprint. Instead of obsessing over short-term results, you need to look at it as an investment that will pay off for years to come.Read more

Tags: SEO & SEM By Pere Munar, on 9 June 2022

Google Ads: 6 Tips for Obtaining Better Results with Smart Bidding

More than 80% of Google Ads users use automated bidding as part of their strategy. The Smart Bidding system allows you to optimize bids in real-time and helps you save management time. But to get the most out of it, there are several important aspect...Read more

Tags: SEO & SEM By Pere Munar, on 3 June 2022

Google Performance Max Campaigns: What They Are, Advantages, and How to Create Them

Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation.Read more

Tags: SEO & SEM By Pep Canals, on 31 May 2022

What Are Responsive Search Ads?

Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy.Read more

Tags: SEO & SEM By Laia Cardona, on 27 May 2022

Crawl Budget in SEO: What It Is and How to Optimize It

Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more

Tags: SEO & SEM By Sol Gonzalez, on 28 April 2022

Types of Web Traffic: Sources and Explanations

In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Identifying different types of web traffic allows you to segment your audience and see which of your strategies gives you the...Read more

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