Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: SEO & SEM By Berta Ventura, on 27 May 2021

What Is Voice Search SEO?

Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t...Read more

Tags: SEO & SEM By Héctor Borrás, on 18 May 2021

What Is Bounce Rate?

Bounce rate is a metric that every marketing team wants to reduce. As marketers, we want users to engage with our content and websites whether by clicking through, filling out a form, or making a purchase. These user activities signal that our digita...Read more

Tags: SEO & SEM By David Tomas, on 02 Apr 2021

The Top 25 Tools for the Best Competitor Analysis

In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition.Read more

Tags: SEO & SEM By Nerea Boada, on 31 Mar 2021

How to Use Google Ads Keyword Planner for SEM Campaigns

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more

Tags: SEO & SEM By Dany Ortiz, on 30 Mar 2021

What Are Backlinks? How to Boost Web Traffic

When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se...Read more

Tags: SEO & SEM By Helena Alcoverro, on 11 Mar 2021

What are Hreflang Tags? Improving SEO Content in Multiple Languages

If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO.  We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy.Read more

Tags: SEO & SEM By Helena Alcoverro, on 03 Mar 2021

How to Choose Keywords for SEO: Tips and 20 Tools

Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ...Read more

Tags: SEO & SEM By David Tomas, on 24 Feb 2021

Ecommerce SEO: How to Increase Traffic to your Online Store

Improving SEO is one of the most important marketing strategies for ecommerce businesses. Showing up on Search Engine Results Pages (SERPS) is a surefire way to generate organic traffic and as a result, increase sales. Understanding how ecommerce SEO...Read more

Tags: SEO & SEM By Pere Munar, on 17 Feb 2021

Google Product Listing Ads: Shopping Campaigns

Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more

Tags: SEO & SEM By Laia Cardona, on 09 Feb 2021

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a new change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches and not just selected keywords.Read more