In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more
Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more
Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more
Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more
Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more
Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
This article contains sponsored links. Read more
In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more
