Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Laia Cardona, on 6 November 2023

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords.Read more

Tags: SEO & SEM By Chantal India, on 21 September 2023

What Is Search Intent and How Does It Relate to SEO?

Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ...Read more

Tags: SEO & SEM By Héctor Borrás, on 31 August 2023

Google Marketing Live: The Power of AI in Your Ad Campaigns

At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the most important topic. Artificial intelligence now permeates multiple aspects of our lives and may soon be an indispensable aid to facilitate the work of marketer...Read more

Tags: SEO & SEM By Héctor Borrás, on 29 August 2023

Project Magi From Google: A Worthy Contender to ChatGPT

Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes from Project Magi, an ambitious search engine with advanced AI capabilities. But what exactly is Project Magi, and how does it compare to the popular ChatGPT?Read more

Tags: SEO & SEM By Sol Gonzalez, on 21 July 2023

Types of Web Traffic: Sources and Explanations

In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Identifying different types of web traffic allows you to segment your audience and see which of your strategies gives you the...Read more

Tags: SEO & SEM By Laia Cardona, on 16 May 2023

Backlink Audit in 5 Simple Steps

A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca...Read more

Tags: SEO & SEM By Helena Alcoverro, on 14 February 2023

What Is Semantic Web and How Does It Impact SEO?

Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more

Tags: SEO & SEM By Laia Cardona, on 25 January 2023

The Most Important SEO Trends for 2023

If we talk about digital marketing trends, we have to talk about SEO. Being at the top of the page when users search for information related to your brand is essential, but the keys to achieve this evolve year after year.Read more

Tags: SEO & SEM By Laia Cardona, on 11 January 2023

Topic Cluster: What It Is and How It Helps in SEO Rankings

When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the...Read more

Tags: SEO & SEM By Laia Cardona, on 8 November 2022

What Is Mobile-First Indexing and Why Is It Important?

Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh...Read more