Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Helena Alcoverro, on 19 March 2024

Parasite SEO: What It Is, How It Works, and Examples

Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more

Tags: SEO & SEM By Laia Cardona, on 27 February 2024

Content Syndication: What It Is and How It Impacts SEO

Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more

Tags: SEO & SEM By Laia Cardona, on 22 February 2024

SEO Analysis: 15 Marketing Tools To Improve Your Positioning

This article contains sponsored links. Read more

Tags: SEO & SEM By Laia Cardona, on 14 February 2024

What Is a Google Update and How Does It Impact the Digital Landscape

In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more

Tags: SEO & SEM By Laia Cardona, on 16 January 2024

The Most Important SEO Trends for 2024

SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more

Tags: SEO & SEM By Laia Cardona, on 6 November 2023

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords. Read more

Tags: SEO & SEM By Chantal India, on 21 September 2023

What Is Search Intent and How Does It Relate to SEO?

Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ... Read more

Tags: SEO & SEM By Héctor Borrás, on 31 August 2023

Google Marketing Live: The Power of AI in Your Ad Campaigns

At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the most important topic. Artificial intelligence now permeates multiple aspects of our lives and may soon be an indispensable aid to facilitate the work of marketer... Read more

Tags: SEO & SEM By Héctor Borrás, on 29 August 2023

Project Magi From Google: A Worthy Contender to ChatGPT

Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes from Project Magi, an ambitious search engine with advanced AI capabilities. But what exactly is Project Magi, and how does it compare to the popular ChatGPT? Read more