Alt text, or "alternative text," is an SEO element that consists of describing an image on a web page, which is displayed when the image cannot load or for accessibility reasons. Read more
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Keyword difficulty is an SEO metric that measures how difficult it is for a given keyword to rank on the first page of Google search results. It’s often measured on a scale from 0 to 100, with higher scores indicating greater difficulty. However, the... Read more
In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more
The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more
Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more
Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more
Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more
Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more
Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
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