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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Laia Cardona, on 19 June 2024

SEO Audit Checklist for 2024

In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 23 May 2024

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Tags: SEO & SEM By Helena Alcoverro, on 2 May 2024

Types of Keywords and Why They Are Important in Your SEO Strategy

Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more

Tags: SEO & SEM, Google By Laia Cardona, on 25 April 2024

Google Perspectives: Understanding Its Mechanisms and Implications

Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more

Tags: SEO & SEM, Digital Marketing By Tanit de Pouplana, on 24 April 2024

Interactive Voice Response: Revolutionizing Customer Service Dynamics

Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more

Tags: SEO & SEM By Helena Alcoverro, on 19 March 2024

Parasite SEO: What It Is, How It Works, and Examples

Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more

Tags: SEO & SEM By Laia Cardona, on 27 February 2024

Content Syndication: What It Is and How It Impacts SEO

Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more

Tags: SEO & SEM By Laia Cardona, on 22 February 2024

SEO Analysis: 15 Marketing Tools To Improve Your Positioning

This article contains sponsored links. Read more

Tags: SEO & SEM By Laia Cardona, on 14 February 2024

What Is a Google Update and How Does It Impact the Digital Landscape

In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more