Marketing Blog

Marketing Blog

SEO & SEM | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Pere Munar, on 12 November 2021

Google BERT: What It Is, How It Works, and How It Affects You

Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette...Read more

Tags: SEO & SEM By Pep Canals, on 22 October 2021

SEO Automation: What It Is, Tools, and Trends

SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ...Read more

Tags: SEO & SEM By Pere Munar, on 20 September 2021

Top 4 Reasons Why Organic Traffic Drops

In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe...Read more

Tags: SEO & SEM By Sol Gonzalez, on 17 August 2021

Types of Web Traffic: Sources and Explanations

In marketing it's not enough to know how many people are visiting your website-you also have to know where they come from.Read more

Tags: SEO & SEM By Berta Ventura, on 27 May 2021

What Is Voice Search SEO?

Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t...Read more

Tags: SEO & SEM By Héctor Borrás, on 18 May 2021

What Is Bounce Rate?

Bounce rate is a metric that every marketing team wants to reduce. As marketers, we want users to engage with our content and websites whether by clicking through, filling out a form, or making a purchase. These user activities signal that our digita...Read more

Tags: SEO & SEM By David Tomas, on 2 April 2021

The Top 25 Tools for the Best Competitor Analysis

In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition.Read more

Tags: SEO & SEM By Nerea Boada, on 31 March 2021

How to Use Google Ads Keyword Planner for SEM Campaigns

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more

Tags: SEO & SEM By Dany Ortiz, on 30 March 2021

What Are Backlinks? How to Boost Web Traffic

When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se...Read more

Tags: SEO & SEM By Helena Alcoverro, on 11 March 2021

What are Hreflang Tags? Improving SEO Content in Multiple Languages

If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO.  We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy.Read more