Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Laia Cardona, on 5 October 2022

What is Eye Tracking? Function and Benefits in Marketing

In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda...Read more

Tags: Digital Advertising By Pep Canals, on 22 August 2022

Google Ads Display Campaigns: Simpler Than Ever Before

Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand.Read more

Tags: Digital Advertising By Sol Gonzalez, on 28 July 2022

Value Proposition: Definition and Examples

As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ...Read more

Tags: Digital Advertising By Helena Alcoverro, on 24 May 2022

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Digital Advertising By David Tomas, on 19 May 2022

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more

Tags: Digital Advertising By Helena Alcoverro, on 28 April 2022

Top Digital Signage Trends for 2022

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more

Tags: Digital Advertising By Estela Viñarás, on 23 February 2022

Contextual Advertising: How It Works and Its Benefits

Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff...Read more

Tags: Digital Advertising By Héctor Borrás, on 20 January 2022

Benefits of IoT in Advertising

Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust...Read more

Tags: Digital Advertising By Dany Ortiz, on 20 January 2022

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more

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