Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Advertising By Chantal India, on 09 Sep 2021

Native Advertising: 5 Best Practices to Apply to Your Campaign

Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more

Tags: Digital Advertising By Pere Munar, on 30 Aug 2021

What Are Interstitial Ads?

Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more

Tags: Digital Advertising By Ester Solsona, on 19 Aug 2021

Key Emotions to Use in Your Marketing Communications

It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat...Read more

Tags: Digital Advertising By Laia Cardona, on 30 Jul 2021

Advertising Strategies: What Types There Are and 10 Examples

Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more

Tags: Digital Advertising By Sol Gonzalez, on 21 Jul 2021

Value Proposition: Definition and Examples

As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing a potential customer that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they...Read more

Tags: Digital Advertising By Shanon Roberts, on 12 Jul 2021

Amazon Ads: How to Make an Effective PPC Campaign

Amazon ads are one of the most interesting digital advertising options on the market. Unlike Facebook Ads or Google Ads, Amazon ads target users who are predisposed to buy, so it's much easier to generate sales. However, as with any digital marketing...Read more

Tags: Digital Advertising By Helena Alcoverro, on 18 Jun 2021

What Is Advergaming: Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Digital Advertising By Chantal India, on 09 Jun 2021

Online Advertising Examples to Get You Started

Online advertising accounted for more than $350 billion in spending in 2020 and that number is predicted to hit $460 billion by 2024. Digital advertising has become the go to marketing method for many businesses as people are spending more and more t...Read more

Tags: Digital Advertising By Anna Ribas, on 27 Apr 2021

What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more

Tags: Digital Advertising By Dany Ortiz, on 26 Apr 2021

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more