English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Advertising By Helena Alcoverro, on 18 Jun 2021

What Is Advergaming: Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Digital Advertising By Chantal India, on 09 Jun 2021

Online Advertising Examples to Get You Started

Online advertising accounted for more than $350 billion in spending in 2020 and that number is predicted to hit $460 billion by 2024. Digital advertising has become the go to marketing method for many businesses as people are spending more and more t...Read more

Tags: Digital Advertising By Anna Ribas, on 27 Apr 2021

What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more

Tags: Digital Advertising By Dany Ortiz, on 26 Apr 2021

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more

Tags: Digital Advertising By Ester Solsona, on 09 Apr 2021

What Are Banner Ads? Examples and Sizes

Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti...Read more

Tags: Digital Advertising By Berta Ventura, on 05 Apr 2021

How to Make an Advertising Campaign Step by Step

Making a great advertising campaign is not only a matter of creativity but also of smart strategy.Read more

Tags: Digital Advertising By David Tomas, on 27 Aug 2020

The 8 Types of Digital Advertising [infographic]

Digital advertising has expanded over the years to include many different formants, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them...Read more

Tags: Digital Advertising By Nerea Boada, on 02 Jul 2020

What Is A Focus Group?

A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more

Tags: Digital Advertising By Chantal India, on 02 Jan 2020

What is Digital Signage? The Digital Advertising Revolution

What happens when digital advertising grows beyond the boundaries of mobile phones and computers and invades the real world? The future of outdoor and point-of-sale advertising is here, and it's called Digital Signage. Today I'm going to tell you eve...Read more

Tags: Digital Advertising By Berta Campos, on 25 Nov 2019

What is Display Advertising and What are its Advantages?

A good marketer must have a good variety of tools in his tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” digital marketing tools, but it is no less effective. In this ...Read more