Numerical blog: the latest insights to digital marketing and online advertising.
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more
Online advertising accounted for more than $350 billion in spending in 2020 and that number is predicted to hit $460 billion by 2024. Digital advertising has become the go to marketing method for many businesses as people are spending more and more t...Read more
Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more
As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more
Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti...Read more
Making a great advertising campaign is not only a matter of creativity but also of smart strategy.Read more
![The 8 Types of Digital Advertising [infographic]](https://f.hubspotusercontent10.net/hub/156214/hubfs/blog/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D.jpg "The 8 Types of Digital Advertising [infographic]")
Digital advertising has expanded over the years to include many different formants, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them...Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and invades the real world? The future of outdoor and point-of-sale advertising is here, and it's called Digital Signage. Today I'm going to tell you eve...Read more
A good marketer must have a good variety of tools in his tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” digital marketing tools, but it is no less effective. In this ...Read more
