Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more
![The 8 Types of Digital Advertising [Infographic]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/04.%20BLOG/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg "The 8 Types of Digital Advertising [Infographic]")
Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more
Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more
Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff...Read more
Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust...Read more
As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more
Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more
Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct...Read more
The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more
There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress...Read more
