Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda...Read more
Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand.Read more
As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ...Read more
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more
![The 8 Types of Digital Advertising [Infographic]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/04.%20BLOG/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg "The 8 Types of Digital Advertising [Infographic]")
Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more
Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more
Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff...Read more
Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust...Read more
As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more
Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more
