Marketing Blog

Marketing Blog

Digital Advertising | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Héctor Borrás, on 20 January 2022

Benefits of IoT in Advertising

Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust...Read more

Tags: Digital Advertising By Dany Ortiz, on 20 January 2022

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more

Tags: Digital Advertising By Enric Llonch, on 15 December 2021

What Is CPV?

Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct...Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more

Tags: Digital Advertising By Pep Canals, on 27 October 2021

What Is eCPM and How Do You Calculate It?

There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress...Read more

Tags: Digital Advertising By Chantal India, on 20 October 2021

ROAS: What Is It?

Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ...Read more

Tags: Digital Advertising By Chantal India, on 9 September 2021

Native Advertising: 5 Best Practices to Apply to Your Campaign

Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more

Tags: Digital Advertising By Pere Munar, on 30 August 2021

What Are Interstitial Ads?

Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more

Tags: Digital Advertising By Ester Solsona, on 19 August 2021

Key Emotions to Use in Your Marketing Communications

It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat...Read more