Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Berta Ventura, on 4 April 2024

Supply Side Platform (SSP): What It Is and How It Works in Advertising

Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more

Tags: Digital Advertising, Online Sales, Ecommerce By David Tomas, on 27 March 2024

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Tags: Digital Advertising By Chantal India, on 12 March 2024

ROI vs. ROAS: Examples and When to Use Each One

ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more

Tags: Digital Advertising By David Tomas, on 25 February 2024

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more

Tags: Digital Advertising By Marina Sala, on 3 January 2024

Advertising Cost of Sales (ACOS) in Digital Advertising Explained

Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more

Tags: Digital Advertising By Anna Ribas, on 19 December 2023

The Most Important Programmatic Advertising Trends 2024

Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more

Tags: Digital Advertising By Berta Ventura, on 1 November 2023

What Is CPA or Cost Per Acquisition?

To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more

Tags: Digital Advertising By Helena Alcoverro, on 16 October 2023

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more

Tags: Digital Advertising By Chantal India, on 11 September 2023

Real Time Bidding: Empowering Your Business's Advertising Strategy

In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l... Read more

Tags: Digital Advertising By Dany Ortiz, on 6 September 2023

Emotional Advertising: The Key to Persuading Consumers

When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a... Read more