Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more
Numerical blog: the latest insights to digital marketing and online advertising.
Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more
Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more
It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat...Read more
Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more
As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing a potential customer that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they...Read more
Amazon ads are one of the most interesting digital advertising options on the market. Unlike Facebook Ads or Google Ads, Amazon ads target users who are predisposed to buy, so it's much easier to generate sales. However, as with any digital marketing...Read more
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more
Online advertising accounted for more than $350 billion in spending in 2020 and that number is predicted to hit $460 billion by 2024. Digital advertising has become the go to marketing method for many businesses as people are spending more and more t...Read more
Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more
As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more
