Numerical blog: the latest insights to digital marketing and online advertising.
As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and flicker a creative spark.Read more
Digital advertising has expanded over the years to include many different formants, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them...Read more
Digital advertising is constantly evolving and integrating new technologies and formats... and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular among companies, as...Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and invades the real world? The future of outdoor and point-of-sale advertising is here, and it's called Digital Signage. Today I'm going to tell you eve...Read more
A good marketer must have a good variety of tools in his tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” digital marketing tools, but it is no less effective. In this ...Read more
The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of t...Read more
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more
Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more
