Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Chantal India, on 11 September 2023

Real Time Bidding: Empowering Your Business's Advertising Strategy

In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l...Read more

Tags: Digital Advertising By Dany Ortiz, on 6 September 2023

Emotional Advertising: The Key to Persuading Consumers

When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a...Read more

Tags: Digital Advertising By Chantal India, on 21 August 2023

UTM Tracking: Measure the Success of Your Marketing

In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in!Read more

Tags: Digital Advertising By Irene Riart, on 9 August 2023

What Are Subliminal Messages? Examples of Hidden Persuaders

In the marketing and advertising world, there are a variety of approaches to messaging; some messages are more direct and aggressive, while others are more subtle. Among the later, the most subtle type is subliminal messages, which tap into the publi...Read more

Tags: Digital Advertising By Laia Cardona, on 27 July 2023

The Ultimate Guide to PESTEL Analysis

Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article...Read more

Tags: Digital Advertising By Pep Canals, on 13 June 2023

Demand Side Platform: What Is It and How Does It Work in Advertising?

A demand side platform, or DSP, is a software that lets advertisers buy advertising with the help of automation. It's a type of online advertising where ad space is bought in real time, in different formats and on various websites, in order to connec...Read more

Tags: Digital Advertising By Estela Viñarás, on 7 June 2023

Private Marketplace: What It Is and How It Works

Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ...Read more

Tags: Digital Advertising By Pep Canals, on 6 June 2023

eCPM: What Is It?

Marketing metrics provide quantifiable data that is very useful when it comes to evaluating the performance of a strategy or action within a campaign. One of these metrics is eCPM, or Effective Cost Per Mile. But what exactly does this metric indicat...Read more

Tags: Digital Advertising By Chantal India, on 1 June 2023

Adform: What It Is and How to Use It in Programmatic Advertising

Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c...Read more

Tags: Digital Advertising By Enric Llonch, on 17 May 2023

Streaming Advertising: Netflix Grows Due to Ad-Supported Subscriptions

Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a...Read more