Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Twitter By Irene Riart, on 07 Jun 2021

What Are Twitter Ads and How Do You Use Them?

With 353 million active users, Twitter is one of the most relevant social networks, which makes it a very good place to launch your digital marketing campaigns. This also means that Twitter Ads are an essential tool when advertising on social network...Read more

Tags: Twitter By Alba Fraile, on 07 Jun 2018

KPIs to measure Twitter ROI. Examples and Tools

If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec...Read more

Tags: Twitter By Héctor Borrás, on 15 Feb 2017

What Twitter has in store for us in 2017

This 140-character network is going through an intense time of change. In 2016, Twitter watched its presence and traffic drop before their eyes, in the presence of the more visual and trending networks such as Snapchat and Instagram.Read more

Tags: Twitter By Héctor Borrás, on 18 Aug 2016

5 sectors where advertising on Twitter is great for online sales

Interested in increasing your online sales? Twitter Ads might just be the boost you are searching for for your ecommerce. This advertising solution offers a huge variety of possibilities to increase your brand's visibility, the interactions with your...Read more

Tags: Twitter By Albert Moreo, on 06 Jun 2016

The 35 best free Twitter marketing tools

Is your company on Twitter yet? This network has become one of digital marketers’ favorites that, aside form its amazing advertising opportunities, offers you a fantastic way to maintain a real-time relationship with your clients and target audience....Read more

Tags: Twitter By Kelly Rogan, on 02 Jun 2016

The Best Promoted Tweets of all Time

A well written tweet, posted at the perfect time can take the internet by storm, being retweeted and talked about for days afterwards. Below is a look at some of the best tweets of all time alongside of analysis of exactly what makes them go.Read more

Tags: Twitter By Laia Cardona, on 27 May 2016

7 creative and effective ways to make money on Twitter

Monetizing your online presence is a brilliant way to generate extra revenues, and Twitter is in no way an exception. With a bit of time and consistency, you might even be able to make a full-time living from it (as a freelancer) or a constant source...Read more

Tags: Twitter By Chantal India, on 26 May 2016

Why CMO's need to add Twitter in their Digital Marketing Strategy

Although Twitter has been around for a decade now, it is still something of a mythical Internet beast. A Tweet is composed of just 140 characters. To put that in perspective, the previous two sentences would be too long to fit into a single Tweet. So...Read more

Tags: Twitter By David Tomas, on 18 May 2016

Why you should see Twitter as an advertising opportunity

By now, the little blue bird’s network needs no lengthily arguments to convince us of its importance. Twitter has 360 million active accounts all around the world. The average profile is that of an educated, upper-middle class user. It is the place t...Read more

Tags: Twitter By Berta Campos, on 06 May 2016

Tweet fun GIFs that generate more engagement on Twitter

As we mentioned a few weeks ago, the last few months have been fast moving and busy for Twitter. And it seems the change never stops: according to what Twitter recently published on their blog, it is now possible to share GIFs directly in tweets and ...Read more