Numerical blog: the latest insights to digital marketing and online advertising.
Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more
No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more
Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, low cost, and has a spectacular ROI.Read more
Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more
Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more
If you are a marketer who is up to date with the digital marketing world, I am sure email marketing is already in your plans for the next years. Sending regular emails to your followers, fans and leads can be a great help in achieving your marketing ...Read more
Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more
Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more
Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more
