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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Email Marketing By Dany Ortiz, on 27 June 2024

15 Best Practices for Email Marketing to Stay Out of the Spam Folder 

Are you frustrated that your email marketing campaigns are landing in your audience’s spam folders? Rest assured, you have the power to change that. Read more

Tags: Email Marketing, Content Marketing By Oier Gil, on 26 June 2024

How to Put a GIF in an Email and Boost Your CTR

GIFs began as a resource used primarily for personal and leisure purposes, often seen on instant messaging platforms like WhatsApp, blogs, and social media. While this hasn’t changed, more brands are now incorporating GIFs into their various marketin... Read more

Tags: Email Marketing, Strategy By Dany Ortiz, on 25 June 2024

How to Increase Conversion Rate: 20 Strategies

No matter what you use your web forms for, this article is for you. Whether it's to get newsletter subscribers, request quotes, offer discounts... All the strategies we present in this article can be used to boost your inbound marketing or lead gener... Read more

Tags: Email Marketing By Anna Ribas, on 27 February 2024

Email Marketing Best Practices for 2024

As we move further into the digital age, email marketing remains a pivotal element of any robust marketing strategy. With an average ROI of $36 for every dollar spent, email marketing offers unmatched potential for engagement and conversion. In 2024,... Read more

Tags: Email Marketing By Laia Cardona, on 17 January 2024

Hard Bounce: Definition, Causes and Recommendations to Prevent It

Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more

Tags: Email Marketing By Anna Ribas, on 12 September 2023

AI Email Marketing: How It Works and Examples

Artificial Intelligence is becoming a part of our lives, so we want to talk about how to apply it to email marketing. Many organizations have already started to use email marketing tools with AI, and as this can save money and get good results. Let's... Read more

Tags: Email Marketing By Dany Ortiz, on 8 August 2023

10 Free Email Marketing Tools for Your Brand

One great thing about email marketing is its versatility. It can be used to reach your audience at different stages of the conversion funnel, from generating leads to nurturing customers. It can also be adapted to companies of all sizes, from small b... Read more

Tags: Email Marketing By Anna Ribas, on 22 November 2022

How Email Marketing Segmentation Can Help You Generate More Sales and Loyalty

Did you know... segmenting your email marketing can increase your open rates by 203% according to Hubspot? Read more

Tags: Email Marketing By Estela Viñarás, on 11 October 2022

What Is a Newsletter? Benefits and Step-by-Step Launch Plan

What is a newsletter? It is, without a doubt, one of the best tactics to use in digital marketing. Read more

Tags: Email Marketing By Laia Cardona, on 15 September 2022

What Is an Email Marketing API and What Is Its Function?

Email marketing is an essential component of digital marketing. In addition to having a high ROI, it’s a very versatile tool capable of adapting to all types of brands and campaigns. In this article, we are going to talk about an email marketing API. Read more