English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Email Marketing By Ester Solsona, on 08 Sep 2020

Best Email Marketing Subject Lines To Boost Open Rates

Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, low cost, and has a spectacular ROI.Read more

Tags: Email Marketing By Anna Ribas, on 20 Aug 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more

Tags: Email Marketing By Nerea Boada, on 23 Jun 2020

How to Clean Your Email Marketing List to Improve ROI

Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more

Tags: Email Marketing By Nerea Boada, on 08 Apr 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more

Tags: Email Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 20 Feb 2019

What is a landing page and how to increase conversions?

Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more

Tags: Email Marketing By Jessica Bubenheim, on 29 Nov 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more

Tags: Email Marketing By Nerea Boada, on 07 Jun 2017

The future of email marketing (over the next 5 years)

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sen...Read more

Tags: Email Marketing By David Tomas, on 29 Mar 2017

10 types of triggered email marketing campaigns (and how to use them)

Trigger Marketing is an essential tool for your email marketing strategy to be successful. Also known as triggered email marketing, this technique consists in programming messages or notifications to be sent at a specific moment, as a response to an ...Read more

Tags: Email Marketing By Nerea Boada, on 03 Mar 2017

5 important email marketing statistics for your marketing strategy in 2017

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a bi...Read more