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Email Marketing | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Email Marketing By Anna Ribas, on 29 November 2021

Email Marketing Best Practices for 2022

The time has come to make your resolutions for 2022, and improving your email marketing strategy should be among them. Year after year, email continues to be one of the most versatile tools for communicating with your customers and building loyalty.Read more

Tags: Email Marketing By Héctor Borrás, on 23 November 2021

What’s BIMI and Why Is It Important?

BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu...Read more

Tags: Email Marketing By Nerea Boada, on 4 December 2020

9 Best Email Marketing Campaign Examples

Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more

Tags: Email Marketing By Nerea Boada, on 25 November 2020

Video Email Marketing: How to Embed Video in Emails

No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more

Tags: Email Marketing By Ester Solsona, on 8 September 2020

Best Email Marketing Subject Lines To Boost Open Rates

Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes with a low cost, and has a spectacular ROI.Read more

Tags: Email Marketing By Anna Ribas, on 20 August 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more

Tags: Email Marketing By Nerea Boada, on 23 June 2020

How to Clean Your Email Marketing List to Improve ROI

Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more

Tags: Email Marketing By Nerea Boada, on 8 April 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more

Tags: Email Marketing By Laia Cardona, on 2 March 2020

The 10 best email marketing tools and services

If you are a marketer who is up to date with the digital marketing world, I am sure email marketing is already in your plans for the next years. Sending regular emails to your followers, fans and leads can be a great help in achieving your marketing ...Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more