Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Marketing By Diana Palau, on 04 Oct 2021

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

Tags: Digital Marketing By David Tomas, on 30 Sep 2021

How to Optimize Your Mobile Marketing Strategy

There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat...Read more

Tags: Digital Marketing By Anna Ribas, on 24 Aug 2021

What Is Lead Capture?

Lead capture is the process of obtaining personal contact information from a potential lead in order to convert them into a fully-fledged paying customer in the future. It is a valuable marketing tool that should form an integral part of any strategy...Read more

Tags: Digital Marketing By Laia Cardona, on 20 Aug 2021

100 of the Best Slogans To Inspire Your Next Campaign

In advertising, a great, memorable slogan is essential because when a brand hits the nail on the head, the result is unforgettable.Read more

Tags: Digital Marketing By Laia Cardona, on 20 Aug 2021

3 Great Examples of Direct Marketing

The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 20 Aug 2021

Digital Marketing for Startups

In the world of startups, objectives are difficult to achieve if a new business is not able to communicate its message and value proposition to its target audience. In order to do this successfully, it's necessary to have a digital marketing plan whi...Read more

Tags: Digital Marketing By Laia Cardona, on 17 Aug 2021

What Is A Target Market? 5 Defining Characteristics

The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ...Read more

Tags: Digital Marketing By Laia Cardona, on 12 Aug 2021

7 Steps to Creating Your Marketing Budget

Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential...Read more

Tags: Digital Marketing By Irene Riart, on 11 Aug 2021

How to Create an Instagram Business Account

Over the last decade, Instagram has grown from a simple photo-sharing service to one of the most popular social media platforms around. So much so, in fact, that many brands are now incorporating the site’s various tools and functions into their inbo...Read more

Tags: Digital Marketing By Shanon Roberts, on 06 Aug 2021

Digital Ads: What They Are & 8 Basic Formats

Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ...Read more