Numerical blog: the latest insights to digital marketing and online advertising.
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more
PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when their ad gets clicked on. This prevents advertisers from investing ...Read more
A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more
Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if...Read more
A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong indicator o...Read more
A digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day to day work. However, just making a plan does not guarantee getting results.Read more
Neuromarketing is a growing field with a lot of interesting potential. We can see this from all of the new studies that have come out recently.Read more
Digital marketing is a dynamic and energetic profession, as it encompasses multiple disciplines and is constantly evolving.Read more
Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv...Read more
Without context, the most downloaded apps of 2021 so far may look a bit surprising. 2020 certainly saw its fair share of curve balls. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course h...Read more
