Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Marketing By Jessica Bubenheim, on 30 Jul 2021

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

Tags: Digital Marketing By Laia Cardona, on 27 Jul 2021

PPC or Pay Per Click: How It Works, Advantages and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when their ad gets clicked on. This prevents advertisers from investing ...Read more

Tags: Digital Marketing By Diana Palau, on 01 Jul 2021

Rebranding: What Is It and How to Do It Well

A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more

Tags: Digital Marketing By David Tomas, on 28 Jun 2021

10 Steps To Creating Your Online Marketing Plan

Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if...Read more

Tags: Digital Marketing By Anna Ribas, on 01 Jun 2021

What Is a Net Promoter Score?

A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong  indicator o...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 18 May 2021

How To Make an Effective Digital Marketing Plan

A digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day to day work. However, just making a plan does not guarantee getting results.Read more

Tags: Digital Marketing By David Tomas, on 11 May 2021

10 Neuromarketing Examples and Studies

Neuromarketing is a growing field with a lot of interesting potential. We can see this from all of the new studies that have come out recently.Read more

Tags: Digital Marketing By Helena Alcoverro, on 29 Apr 2021

How to Be a Good Marketer According to CMOs: 7 Key Qualities

Digital marketing is a dynamic and energetic profession, as it encompasses multiple disciplines and is constantly evolving.Read more

Tags: Digital Marketing By Laia Cardona, on 14 Apr 2021

NFTs: What Are They?

Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv...Read more

Tags: Digital Marketing By Shanon Roberts, on 15 Mar 2021

Top 10 Most Downloaded Apps of 2021 So Far

Without context, the most downloaded apps of 2021 so far may look a bit surprising. 2020 certainly saw its fair share of curve balls. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course h...Read more