Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more
PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more
Neuromarketing can give marketers important insights, like the influence of advertising on the decision process, how pricing affects the consumer's willingness to make a purchase or the factors that impact consumer behavior. Neuromarketing examples a...Read more
The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter.Read more
Thanks to automation, we can offer hyper-personalized experiences to potential customers at every stage in the buyer's journey. Automation in digital marketing never stops evolving, so let's take a look at the trends in digital marketing automation ...Read more
Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more
Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas of marketingRead more
The web has changed the way we tell stories. Having access to all kinds of information on the Internet means that people are constantly reading and learning new things. However, there is so much content being generated every day that users get inunda...Read more
Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences.Read more
Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few years.Read more
