Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Diana Palau, on 21 February 2024

One Pager: What It Is and Optimal Use Cases

A one pager is a document designed to provide concise, clear, and direct information about a product or service, a project, or a company. True to its name, it has a maximum length of one page. Read more

Tags: Digital Marketing By Helena Alcoverro, on 20 February 2024

Vanity URL: Definition and Best Practices for Implementation

A vanity URL, also known as a personalized URL, is a shortened and improved version of a website's address. Generally, these URLs are designed to mirror the brand name, aiming to enhance memorability and shareability. Read more

Tags: Digital Marketing By Anna Ribas, on 8 February 2024

Understanding Product-Led Growth

Product-led growth (PLG) is a marketing and business strategy centered around making the product and its value the primary driver of the business. It emphasizes using the product itself as a source of revenue, focusing on customer acquisition, retent... Read more

Tags: Digital Marketing By Pep Canals, on 6 February 2024

Understanding Multivariate Testing: Definition and Examples

Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more

Tags: Content Marketing, Digital Marketing By Tanit de Pouplana, on 25 January 2024

The Top 8 Content Marketing Trends for 2024

The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more

Tags: Digital Marketing By Helena Alcoverro, on 11 January 2024

Top CRM Trends for 2024

CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 50% of total market revenue. With statistics like these, it's evident that customer relationship management tools will continue to be a prominent trend in digita... Read more

Tags: Digital Marketing By Pere Munar, on 10 January 2024

Deciphering B2G: Definition and Operations

While much is said about the relationships companies establish with consumers or other businesses, there are also companies that need to market themselves to attract the attention of administrations and public entities. To capture the interest of the... Read more

Tags: Digital Marketing By Estela Viñarás, on 9 January 2024

The Diderot Effect: Boosting Sales Through Consumer Behavior Insights

The fields of psychology, specifically neuroscience, and marketing are closely intertwined. To a significant extent, they have converged into a term known as neuromarketing—a branch that analyzes and studies mental processes and human behavior when m... Read more

Tags: Digital Marketing By Laia Cardona, on 4 January 2024

Topical Authority: Purpose, Measurement, and Applications

Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more

Tags: Digital Marketing By Berta Ventura, on 13 December 2023

LinkedIn Algorithm in 2024

Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more