Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Diana Palau, on 19 May 2022

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

Tags: Digital Marketing By Laia Cardona, on 30 March 2022

PPC or Pay Per Click: How It Works, Advantages and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

Tags: Digital Marketing By David Tomas, on 28 March 2022

10 Neuromarketing Examples and Studies

Neuromarketing can give marketers important insights, like the influence of advertising on the decision process, how pricing affects the consumer's willingness to make a purchase or the factors that impact consumer behavior. Neuromarketing examples a...Read more

Tags: Digital Marketing By Laia Cardona, on 15 March 2022

What Is Agile Marketing?

The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter.Read more

Tags: Digital Marketing By Marina Avilés, on 7 March 2022

Digital Marketing Automation Trends for 2022

Thanks to automation, we can offer hyper-personalized experiences to potential customers at every stage in the buyer's journey.  Automation in digital marketing never stops evolving, so let's take a look at the trends in digital marketing automation ...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 21 February 2022

How to Make an Effective Digital Marketing Plan

Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 February 2022

How to Be a Good Marketer According to CMOs: 8 Key Qualities

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas of marketingRead more

Tags: Digital Marketing By Chantal India, on 16 February 2022

How Scrollytelling Can Transform Your Content Strategy

The web has changed the way we tell stories. Having access to all kinds of information on the Internet means that people are constantly reading and learning new things. However, there is so much content being generated every day that users get inunda...Read more

Tags: Digital Marketing By David Tomas, on 3 February 2022

The Power of Nostalgia Marketing

Nostalgia marketing is an effective marketing strategy, especially when aimed at millennials and younger audiences.Read more

Tags: Digital Marketing By Anna Ribas, on 3 January 2022

Phygital: Definition and Advantages

Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few years.Read more

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