Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Héctor Borrás, on 12 June 2024

What Is an API Key and How Do You Use It?

An API key is a piece of code used by programs calling an API to identify the program, developer, or project making the request. They essentially serve to track access to an API and control how it is being used. In the digital age, and particularly i... Read more

Tags: Digital Marketing By Estela Viñarás, on 6 June 2024

How to Use Growth Marketing to Increase Customer Acquisition

The main difference between growth marketing and more traditional marketing is that while the latter focuses more on the top of the marketing funnel (customer attraction), growth marketing focuses on the entire funnel, from the attraction phase to cu... Read more

Tags: Digital Marketing By Helena Alcoverro, on 22 May 2024

What’s an .io Domain and Why Are They Popular?

The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more

Tags: Digital Marketing By Oier Gil, on 16 May 2024

Enterprise Value: Definition, Formula, and Examples

Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more

Tags: Digital Marketing By Tanit de Pouplana, on 14 May 2024

7 Tips on How to Use Google Gemini

Google Gemini is an AI-powered tool that serves as an alternative conversational system to ChatGPT. This means that interaction with Google Gemini (formerly called Bard) occurs through messages. But, how can you get the most out of this tool and how ... Read more

Tags: Digital Marketing By Ester Solsona, on 1 May 2024

Geomarketing and AI: Strategies for Measuring Campaign Impact

Geomarketing is a specialized form of marketing that harnesses geographic and customer movement data to deepen understanding and craft more impactful strategies. Read more

Tags: SEO & SEM, Digital Marketing By Tanit de Pouplana, on 24 April 2024

Interactive Voice Response: Revolutionizing Customer Service Dynamics

Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more

Tags: Digital Marketing By Chantal India, on 17 April 2024

The Power of Social CRM in Modern Marketing Strategies

Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more

Tags: Digital Marketing By Shanon Roberts, on 16 April 2024

What Is a Subdomain? Its Role and Impact in Digital Marketing

A subdomain is a prefix added to your main domain name, creating a secondary part of your primary website. It's essentially a way to organize and navigate different sections of your site, and can be helpful in your overall digital marketing strategy.... Read more

Tags: Content Marketing, Digital Marketing By Sol Gonzalez, on 26 March 2024

Visual Marketing: Purpose, Applications, and Success Stories

Do you know that humans process an image up to 60,000 times faster than text? And that we retain only 10% of the information we hear, 20% of what we read, but 80% of what we see? Perhaps that's why visual posts on the internet are the most successful... Read more