Have you ever copied a link and sent it to a friend through a private message on WhatsApp, Slack, or Instagram DMs? If so, you've participated in what's known as dark social. Unlike traffic from public platforms like Facebook, dark social traffic doe... Read more
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When The Summer I Turned Pretty returned for its third season, Amazon Prime Video wasn’t the only one celebrating. The show pulled in 25 million global viewers in its first week, making it the series’ biggest premiere yet. For marketers, that kind of... Read more
Setting clear goals is essential for any successful marketing strategy because vague objectives make it difficult to measure progress or achieve meaningful results. That’s where SMART goals come in. Read more
If you’ve ever struggled with design tools or felt stuck staring at a blank screen, Canva might just become your new favorite platform. It’s fast, it’s free, and it helps anyone, from marketers to students to small business owners, create polished gr... Read more
Let’s face it, everyone’s talking about sustainability these days. And for good reason: consumers are more environmentally aware than ever, and they want to support brands that care about the planet. Read more
A digital marketing consulting service helps businesses figure out what parts of their online presence need improvement so they can confidently hit their goals. Whether you're looking to boost sales, increase brand awareness, or build customer loyalt... Read more
RFM analysis is one of the most powerful methods on the market for understanding your audience. It analyzes their behavior based on recency, frequency, and monetary value. This in turn makes it easier to boost conversions and build long-term customer... Read more
Sports have always had the power to move people. Whether it's the thrill of a buzzer-beater or the passion of fans filling a stadium, sports create emotional moments that brands love to tap into. Read more
Integrated marketing communications (IMC) is about sending a clear, consistent message across all the platforms you use to connect with your audience. That means your content, design, and tone should feel aligned whether someone sees your ad on Insta... Read more
Often, businesses face challenges when trying to get their teams, tools, and processes to work in sync. That’s where revenue operations, sales operations, and marketing operations come in. Read more
