Digital Marketing | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
The divide between online and offline marketing is shrinking. Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few year...Read more
Two billion people worldwide use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messenger app in the world. For this reason, the service is becoming increasingly interesting for marketing managers. ...Read more
Email marketing is an integral component of any brand strategy. This channel allows you to reach a large number of people with highly-personalized messages at a very low cost. It is also one of the most versatile and flexible tools in any marketer's ...Read more
Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences.Read more
Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma...Read more
Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each st...Read more
One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking.Read more
How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more
If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more
There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat...Read more
