If you do digital marketing without marketing analytics, you are wasting time and money.Read more
Numerical blog: the latest insights to digital marketing and online advertising.
If you do digital marketing without marketing analytics, you are wasting time and money.Read more
CMOs, CEOs, and Marketing Directors have all had to face this question eventually: Do you need to hire someone internally to expand the marketing team or should you invest in an agency? Basically, in-house marketing vs agency marketing.Read more
Without context, the most downloaded apps of 2020 so far may look a bit surprising. 2020 has certainly seen its fair share of curve balls this year. Just about every industry and sector has been impacted by this year’s events, including app downloads...Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half.Read more
It’s no secret that in 2020, virtual events are now more popular than ever. Read more
In the world of digital marketing, it seems as if we spend our lives talking about Millennials and Generation Z. But perhaps there is one sector that we’re forgetting about and that still has a lot to say: seniors.Read more
Whether you’re stuck in traffic, washing the dishes, or just trying to get you daily 10,000 steps in, podcasts are a great way to entertain or educate yourself while getting simple tasks or errands done.Read more
A digital marketing plan is an essential map to achieving your brand's objectives. It is a tool which will guide all of the marketing activities and day to day work. But just making a plan does not guarantee getting results.Read more
Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral product or viral advertising, viral campaigns or simply luck, ...Read more
What exactly is direct marketing, and how can you build your strategy? Direct marketing is one of the most effective marketing methods and it has many benefits, like clearly measurable results.Read more
