Numerical blog: the latest insights to digital marketing and online advertising.
Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv...Read more
Without context, the most downloaded apps of 2021 so far may look a bit surprising. 2020 certainly saw its fair share of curve balls. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course h...Read more
Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral product or viral advertising, viral campaigns or simply luck, ...Read more
When it comes down to it, marketing is all about the psychology of decision making. Marketers look to encourage and convince potential buyers that what they offer is their best possible option. Advertisers have always wanted to understand and predict...Read more
The 2020 holiday shopping season is right around the corner. And the months of November and December have represented 19% of yearly spending for the past five years running. Despite COVID-19 and all its complications, shoppers are still poised to mak...Read more
Getting the word out about your brand and/or product can seem overwhelming with the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes less...Read more
In advertising, a slogan is worth more than a thousand words. Because when a brand hits the nail on the head, the result is unforgettable.Read more
If you do digital marketing without marketing analytics, you are wasting time and money.Read more
CMOs, CEOs, and Marketing Directors have all had to face this question eventually: Do you need to hire someone internally to expand the marketing team or should you invest in an agency? Basically, in-house marketing vs agency marketing.Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half.Read more
