Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Laia Cardona, on 31 May 2023

Ideal Customer Profile: What Is It and Why Is It Important?

Every company desires its marketing efforts to resonate with the public and grab their attention. However, not just any audience will do; rather, it is crucial to target individuals who genuinely have an interest in your products or services. To iden...Read more

Tags: Digital Marketing By Shanon Roberts, on 25 May 2023

Top 10 Most Downloaded Apps of 2023 So Far

Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the...Read more

Tags: Digital Marketing By Diana Palau, on 8 May 2023

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4 Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come fo...Read more

Tags: Digital Marketing By Laia Cardona, on 4 May 2023

How to Make an Effective Digital Marketing Plan

Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more

Tags: Digital Marketing By Laia Cardona, on 2 May 2023

PPC or Pay Per Click: How It Works, Advantages, and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 April 2023

How to Be a Good Marketer According to CMOs: 8 Key Qualities

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas.Read more

Tags: Digital Marketing By Helena Alcoverro, on 18 April 2023

Marketing Tech Stack: What Is It?

Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack.Read more

Tags: Digital Marketing By Laia Cardona, on 14 April 2023

101 of the Best Slogans to Inspire Your Next Campaign

In advertising, a great, memorable slogan is essential because, when a brand hits the nail on the head, the result is unforgettable.Read more

Tags: Digital Marketing By Héctor Borrás, on 13 April 2023

What Is Bard? How Google's Artificial Intelligence Bot Works

Since the birth of ChatGPT, the number of companies jumping on the Artificial Intelligence bandwagon and incorporating this type of technology into their platforms has been increasing. Software such as Canva or HubSpot have already included it in the...Read more

Tags: Digital Marketing By Shanon Roberts, on 11 April 2023

Viral Marketing Examples: Great Campaigns and Their Effects

Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. However, the chances of creating viral content are very slim.Read more

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