Marketing Blog

Marketing Blog

Digital Marketing | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Anna Ribas, on 3 January 2022

Phygital: Definition and Advantages

The divide between online and offline marketing is shrinking. Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few year...Read more

Tags: Digital Marketing By Anna Ribas, on 30 December 2021

3 Ways to Start WhatsApp Marketing

Two billion people worldwide use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messenger app in the world. For this reason, the service is becoming increasingly interesting for marketing managers. ...Read more

Tags: Digital Marketing By Anna Ribas, on 30 December 2021

How to Work With Influencers to Boost Your Email Marketing Strategy

Email marketing is an integral component of any brand strategy. This channel allows you to reach a large number of people with highly-personalized messages at a very low cost. It is also one of the most versatile and flexible tools in any marketer's ...Read more

Tags: Digital Marketing By Estela Viñarás, on 20 December 2021

How to Use Mobile App Marketing to Reach Your Consumers

Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences.Read more

Tags: Digital Marketing By Laia Cardona, on 8 December 2021

What Is Google Marketing Platform?

Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma...Read more

Tags: Digital Marketing By Shanon Roberts, on 7 December 2021

Direct to Consumer Marketing

Direct to consumer (D2C) marketing  is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each st...Read more

Tags: Digital Marketing By Diana Palau, on 3 December 2021

What Is Growth Hacking and How Can You Use It in Inbound Marketing?

One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking.Read more

Tags: Digital Marketing By David Tomas, on 21 October 2021

The 22 Most Important Digital Marketing Metrics

How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more

Tags: Digital Marketing By Diana Palau, on 4 October 2021

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

Tags: Digital Marketing By David Tomas, on 30 September 2021

How to Optimize Your Mobile Marketing Strategy

There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat...Read more