Conversational AI encompasses various technologies that simulate human-like conversations through the integration of natural language processing (NLP), enabling machines to comprehend and process human language, and machine learning (ML), facilitatin... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
The Customer Effort Score (CES) is a metric that analyzes the level of effort customers experience when interacting with a brand. It is another way to measure customer satisfaction, taking into account aspects such as ease of using the company's prod... Read more
Targeted marketing involves identifying and reaching specific segments of your audience with messages that are tailored to their particular needs, behaviors, and preferences. In the fast-paced world of digital marketing, targeted marketing strategies... Read more
Attribution theory, developed in the 1950s by psychologist Fritz Heider, has evolved into an important analytical tool in marketing. It offers insights into how consumers perceive and respond to their experiences with products or services. This theor... Read more
A customer profile is a detailed description of a segment of your audience based on accumulated demographic and behavioral data about your existing customers. In the realm of digital marketing, having a good understanding of your audience is essentia... Read more
An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
An API key is a piece of code used by programs calling an API to identify the program, developer, or project making the request. They essentially serve to track access to an API and control how it is being used. In the digital age, and particularly i... Read more
The main difference between growth marketing and more traditional marketing is that while the latter focuses more on the top of the marketing funnel (customer attraction), growth marketing focuses on the entire funnel, from the attraction phase to cu... Read more
The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more
Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more
