Numerical blog: the latest insights to digital marketing and online advertising.
When it comes down to it, marketing is all about the psychology of decision making. Marketers look to encourage and convince potential buyers that what they offer is their best possible option. Advertisers have always wanted to understand and predict...Read more
The 2020 holiday shopping season is right around the corner. And the months of November and December have represented 19% of yearly spending for the past five years running. Despite COVID-19 and all its complications, shoppers are still poised to mak...Read more
Getting the word out about your brand and/or product can seem overwhelming with the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes less...Read more
In advertising, a slogan is worth more than a thousand words. Because when a brand hits the nail on the head, the result is unforgettable.Read more
If you do digital marketing without marketing analytics, you are wasting time and money.Read more
CMOs, CEOs, and Marketing Directors have all had to face this question eventually: Do you need to hire someone internally to expand the marketing team or should you invest in an agency? Basically, in-house marketing vs agency marketing.Read more
Without context, the most downloaded apps of 2020 so far may look a bit surprising. 2020 has certainly seen its fair share of curve balls this year. Just about every industry and sector has been impacted by this year’s events, including app downloads...Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half.Read more
It’s no secret that in 2020, virtual events are now more popular than ever. Read more
In the world of digital marketing, it seems as if we spend our lives talking about Millennials and Generation Z. But perhaps there is one sector that we’re forgetting about and that still has a lot to say: seniors.Read more
