Marketing metrics are key to determining the success of a campaign, whether it's digital advertising, brand awareness, or any other form. Although there are many types of metrics, their goal is to quantify and evaluate trends, behaviors, and outcomes... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Integrated marketing is a strategic marketing approach that unifies and optimizes messaging across multiple communication channels for cohesion. It is designed to offer consumers a consistent interaction with a brand. By integrating tools, media, and... Read more
The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more
The Delphi Technique is a method used to gather and synthesize expert opinions on a chosen topic. It can help a team find common ground to reach decisions and problem-solve collectively. The technique has been applied to a variety of fields, includin... Read more
Marketing has become essential for any company looking to improve the commercialization of its products or services. However, this field is highly dynamic, evolving as the market and consumer interactions with brands change. To create effective marke... Read more
A digital product is one that operates entirely on a digital device and is distributed over the network, meaning its inventory cannot run out and it can be bought and sold indefinitely. Read more
Conversational AI encompasses various technologies that simulate human-like conversations through the integration of natural language processing (NLP), enabling machines to comprehend and process human language, and machine learning (ML), facilitatin... Read more
The Customer Effort Score (CES) is a metric that analyzes the level of effort customers experience when interacting with a brand. It is another way to measure customer satisfaction, taking into account aspects such as ease of using the company's prod... Read more
Targeted marketing involves identifying and reaching specific segments of your audience with messages that are tailored to their particular needs, behaviors, and preferences. In the fast-paced world of digital marketing, targeted marketing strategies... Read more
Attribution theory, developed in the 1950s by psychologist Fritz Heider, has evolved into an important analytical tool in marketing. It offers insights into how consumers perceive and respond to their experiences with products or services. This theor... Read more
