Numerical blog: the latest insights to digital marketing and online advertising.
Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. As people browse and scroll, rather than search or query, Google has developed a way to reach audiences using custom c...Read more
Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time.Read more
If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities.Read more
Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more
One way to increase traffic to your brand, product, or service is to use Google Ads. According to Reliablesoft.net, Google is the most popular search engine of 2019. So, what does this mean for you? Getting started with Google Ads could put you at th...Read more
An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel.Read more
Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more
Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more
Capitalizing on Google’s features plays an integral role in a successful marketing strategy. We’ve compiled the 5 areas of Google that top marketers have been capitalizing on so far in 2018.Read more
One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan...Read more
