Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM, Google By Laia Cardona, on 23 May 2024

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 25 April 2024

Google Perspectives: Understanding Its Mechanisms and Implications

Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more

Tags: Google By Héctor Borrás, on 4 April 2024

Google's Looker Studio: What It Is and How to Use It

Google's Looker Studio, formerly known as Google Data Studio, is a very useful tool that converts data into intuitive and efficient reports that are displayed in ways that are very visual and easy to understand. Looker Studio can be especially helpfu... Read more

Tags: Google By Pep Canals, on 3 April 2024

Google Consent Mode: Everything You Need to Know

Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more

Tags: Google By Pere Munar, on 7 March 2024

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more

Tags: Google By Pep Canals, on 6 March 2024

What Is Google Ads Data Manager?

Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more

Tags: Google By David Tomas, on 23 November 2023

10 Chrome AI Extensions to Ease Your Work in Digital Marketing

Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more

Tags: Google By Pep Canals, on 22 November 2023

What Are Demand Gen Campaigns and What's New in Google Ads?

Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more

Tags: Google By Pep Canals, on 9 November 2023

Google Ads Transparency Center: Shedding Light on Advertising Insights

Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, until recently, did not provided this valuable tool for advertisers and marketers. However, in March 2023, the company finally introduced the Google Ads Library—a... Read more