Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Google By Anna Ribas, on 30 Sep 2021

Google Ads Creative Studio: What It Is and 7 Tips to Get Started

In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies...Read more

Tags: Google By Pere Munar, on 01 Sep 2021

Discovery Ads: What You Need to Know

Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more

Tags: Google By Jorge Vergara, on 08 Jul 2021

Google Data Studio: What It Is and How to Use It

Google Data Studio is a very useful tool that can be especially helpful when it comes to your marketing strategy. It converts data into reports simply and quickly and can display it in a way that is very visual and easy to understand. Read more

Tags: Google By Helena Alcoverro, on 31 May 2021

Google: 65% of Searches Ended Without a Click in 2020

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority.Read more

Tags: Google By Jorge Vergara, on 24 May 2021

Google Tag Manager: What Is It and How Does It Work?

In digital marketing it is essential to be able to measure the results of your actions through metrics such as traffic, events, or conversions.Read more

Tags: Google By Marta Canadell, on 18 May 2021

14 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more

Tags: Google By Héctor Borrás, on 05 May 2021

Core Web Vitals: How to Prep for the Coming Updates

Google’s first major update of 2021 is coming and can have a big influence on your page ranking signals. The way websites, SEO and SEM strategies, and content are structured all depend on the core web vitals that Google deems important. Considering h...Read more

Tags: Google By Laia Cardona, on 24 Mar 2021

Google My Business Optimization: 11 Ways to Improve Your Profile

Google My Business is a fantastic way to get your business noticed by customers who are already looking for what you offer. By creating and updating your Google My Business (GMB) profile you can reach new customers using the world’s largest search en...Read more

Tags: Google By Pep Canals, on 19 Nov 2020

Google Discovery Ads: Definition and Benefits

Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. As people browse and scroll, rather than search or query, Google has developed a way to reach audiences using custom c...Read more

Tags: Google By Pere Munar, on 07 Jul 2020

What is Google Optimize?

Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time.Read more