Marketing Blog

Marketing Blog

Google | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Google By Pep Canals, on 31 December 2021

Google Ad Formats for Display Advertising

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more

Tags: Google By Anna Ribas, on 9 December 2021

10 Tips on Writing Ad Copy for Google Ads

Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ...Read more

Tags: Google By Diana Palau, on 25 November 2021

Google Merchant Center: How to Create Shopping Campaigns in Google Ads

If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus...Read more

Tags: Google By Pep Canals, on 3 November 2021

What You Need to Know About Google Ads Account Manager

Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat...Read more

Tags: Google By Anna Ribas, on 30 September 2021

Google Ads Creative Studio: What It Is and 7 Tips to Get Started

In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies...Read more

Tags: Google By Pere Munar, on 1 September 2021

Discovery Ads: What You Need to Know

Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more

Tags: Google By Jorge Vergara, on 8 July 2021

Google Data Studio: What It Is and How to Use It

Google Data Studio is a very useful tool that can be especially helpful when it comes to your marketing strategy. It converts data into reports simply and quickly and can display it in a way that is very visual and easy to understand. Read more

Tags: Google By Helena Alcoverro, on 31 May 2021

Google: 65% of Searches Ended Without a Click in 2020

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority.Read more

Tags: Google By Jorge Vergara, on 24 May 2021

Google Tag Manager: What Is It and How Does It Work?

In digital marketing it is essential to be able to measure the results of your actions through metrics such as traffic, events, or conversions.Read more

Tags: Google By Marta Canadell, on 18 May 2021

14 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more