The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more

Google's Looker Studio, formerly known as Google Data Studio, is a very useful tool that converts data into intuitive and efficient reports that are displayed in ways that are very visual and easy to understand. Looker Studio can be especially helpfu... Read more

Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more

Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more

Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more

Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more

Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, until recently, did not provided this valuable tool for advertisers and marketers. However, in March 2023, the company finally introduced the Google Ads Library—a... Read more

An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more