Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Google By Pep Canals, on 3 April 2024

Google Consent Mode: Everything You Need to Know

Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more

Tags: Google By Pere Munar, on 7 March 2024

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more

Tags: Google By Pep Canals, on 6 March 2024

What Is Google Ads Data Manager?

Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more

Tags: Google By David Tomas, on 23 November 2023

10 Chrome AI Extensions to Ease Your Work in Digital Marketing

Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more

Tags: Google By Pep Canals, on 22 November 2023

What Are Demand Gen Campaigns and What's New in Google Ads?

Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more

Tags: Google By Pep Canals, on 9 November 2023

Google Ads Transparency Center: Shedding Light on Advertising Insights

Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, until recently, did not provided this valuable tool for advertisers and marketers. However, in March 2023, the company finally introduced the Google Ads Library—a... Read more

Tags: Google By Laia Cardona, on 1 November 2023

15 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more

Tags: Google By Pep Canals, on 10 October 2023

How to Use Google Ads AI to Improve Your Campaigns

There are those who look at Artificial Intelligence with suspicion but the reality is that, despite ushering in major change, they are tools that marketing teams can use to streamline their processes. In this article we want to talk about how you can... Read more

Tags: Google By Pere Munar, on 19 September 2023

Google Looker Studio: What It Is and How It Works

Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to... Read more