When developing a CRO (Conversion Rate Optimization) strategy in marketing, you'll need to rely on various tools that can help your teams to collaborate more effectively and make it easier to conduct testing across different channels. Read more
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Staying up-to-date with digital marketing trends is essential for a successful strategy or campaign, especially in the areas of branding, design, and UX. In this article, we explain what to expect in 2025 regarding branding, design, and UX, as everyt... Read more
In any product or service, the "end user" refers to the person who actually uses the product. While developers, designers, and business owners are involved in creating, managing and purchasing products, it’s the end user who interacts with it on a da... Read more
Images play a crucial role within a web page, but in the realm of ecommerce, they are indispensable. They give users an idea of the product they are about to purchase and help with advertising. Among these images, hero images stand out as they can ca... Read more
UI is the medium that enables interaction between people and computer systems. UI, also known as user interface, allows users to operate and control devices like a computer, tablet, or mobile phone, as well as send an email or make a money transfer t... Read more
Data-driven design involves basing our digital design decisions on data collected through performance analyses of previous designs. In this sense, data-driven design puts the designer's intuition in the background, giving more importance to both qual... Read more
The trends in branding, design, and UX for 2024 reflect the evolution of new technologies and user expectations for websites, emphasizing faster loading times, accessibility, immersive experiences, and modular designs. Moreover, companies are anticip... Read more
Artificial intelligence is a tool that has arrived to simplify and expedite many repetitive, routine, and tedious tasks, enabling optimization and automation without the need for human intervention. One field where AI-equipped tools are playing a sig... Read more
In this article we’ll help you understand what a 401 error is, why it occurs, and how you can solve it so that neither you nor your users will encounter it again. Read more
Above-the-fold has become an important concept in web design and marketing. But what exactly is it and how can it help within a digital marketing strategy? Read more
