By Enric Llonch, on 4 September 2025
Creating scroll-stopping video content is something every brand wants to achieve. But if you’re constantly pressed for time, juggling multiple platforms, and struggling to keep up with trends, you’re not alone.
That’s where CapCut templates come in. Whether you're producing TikToks, Reels, or YouTube Shorts, these ready-made, customizable templates can dramatically cut down your editing time while helping you maintain a high-quality, on-brand look.
In this post, we’ll explain how to use CapCut templates to simplify your content creation process, stay ahead of trends, and produce professional-looking videos at scale, even if you’re not a video editor.
What Is CapCut?
CapCut is a free, all-in-one video editing tool developed by the creators of TikTok (ByteDance). Available as a mobile app and desktop tool, it offers features like auto-captions, effects, transitions, audio syncing, and most importantly, templates.
CapCut is tightly integrated with TikTok and is increasingly popular among creators and brands for its easy drag-and-drop interface and professional editing capabilities without the steep learning curve of tools like Premiere Pro or Final Cut.
What Are CapCut Templates?
CapCut templates are pre-designed video layouts created by other users (often influencers, editors, or CapCut itself). They come with pre-set transitions, effects, music timing, and sometimes even text overlays. All you need to do is drop in your clips or photos, and you’re done.
Think of them like Canva templates, but for short-form video.
Some templates are synced perfectly to trending TikTok or Instagram audio, which makes them ideal for leveraging algorithm-friendly content without reinventing the wheel.
Why Use CapCut Templates?
1. Save Time on Editing
CapCut templates eliminate the need to start from scratch. You don’t need to fuss over timing transitions to a beat or animating text manually. If you’re managing social content for a brand or client, this can save dozens of hours each month, especially if you’re repurposing content across platforms.
2. Stay On-Trend
Many templates are inspired by or built around current TikTok or Reel trends. By using a template synced to a trending sound or editing style, you can ride the trend wave quickly, without needing to watch hours of TikTok to figure out what’s performing.
3. Maintain Visual Consistency
If your brand has a recognizable aesthetic, CapCut templates allow you to recreate the same style across multiple videos. You can even favorite templates or reuse them across campaigns to ensure your visual identity stays intact.
4. Empower Non-Editors to Create Content
Not every team has a video editor on staff. CapCut templates are user-friendly enough for social media managers, interns, and even clients to use with little to no training. That makes it easier to scale your video production without bottlenecks.
How to Find and Use CapCut Templates
Step 1: Open the CapCut App
Download and open the CapCut mobile app (iOS or Android). Templates are currently most accessible via mobile.
Step 2: Tap on “Templates”
From the home screen, tap the Templates tab. You can explore popular, trending, or category-specific templates like fashion, travel, food, or business.
Step 3: Choose a Template
Browse and select a template that fits your goal or theme. You’ll see a preview, the number of clips it requires, and the audio it uses.
Step 4: Add Your Clips
Tap “Use Template,” then upload your photos or videos from your camera roll. The template will auto-sync your content to the music and effects.
Step 5: Export and Share
Once you're happy with the final result, export it in your desired resolution. CapCut allows for direct sharing to TikTok, Instagram, or saving to your device.
Pro Tips for Using CapCut Templates Effectively
Match your visuals to the mood of the audio. Just because a template is trending doesn’t mean it fits your content. Choose ones where the transitions and audio align with your brand voice.
Add light customization. Change text, tweak filters, or swap in branded elements to make the content feel original.
Use templates as a creative jumpstart. You don’t have to stick to them 100%. Use them as a base and then make small adjustments to differentiate your video.
Track performance. Monitor how your template-based videos perform compared to manually edited ones.
When Should Brands Use CapCut Templates?
One of the best use cases for CapCut templates is during time-sensitive campaigns, such as product launches, flash sales, holiday promotions, or event announcements. When the goal is to get content live quickly, especially to align with a trending audio or viral format, templates allow you to turn around polished videos in minutes rather than hours.
They also work well for user-generated content (UGC) formats, particularly if you're encouraging customers or influencers to create content on your behalf. Providing a branded CapCut template makes it easier for users to participate while ensuring your brand aesthetics stay consistent across submissions.
For brands sharing behind-the-scenes clips, employee highlights, or lifestyle reels, CapCut templates offer a quick way to stylize everyday footage. These types of videos often benefit from a raw, casual tone, and templates can help enhance them visually without overproducing the content.
CapCut is also a great choice for product spotlights or simple how-to tutorials, especially on platforms like TikTok and Instagram Reels. Templates allow you to showcase a product’s key benefits in a visually dynamic way, perfect for short-form content designed to grab attention and drive engagement.
If your social media team works with a tight publishing schedule, CapCut templates can streamline production across your content calendar. By reusing or batch-creating videos using templates, you can maintain visual consistency while significantly reducing the time spent on editing and formatting.
When CapCut Templates Might Not Be the Right Fit
While CapCut templates are incredibly useful for fast, trend-driven content, they’re not always the best solution for every type of brand or campaign. In some cases, using a template might limit your creative flexibility or dilute your brand identity.
Brands with a highly distinctive or premium visual style, such as luxury fashion, high-end hospitality, or tech products with polished motion graphics, may find CapCut templates too restrictive. These templates follow a preset format, which can make it difficult to fully align with detailed brand guidelines, custom animations, or specific storytelling techniques.
Templates also might not be ideal for long-form content, nuanced product demos, or videos that require multiple scenes, voiceovers, and custom pacing. If you're building a hero campaign video, launching a flagship product, or trying to tell a complex brand story, a from-scratch video with more control over scripting, lighting, and editing may be the better route.
Finally, because CapCut templates are often based on trends and popular sounds, there’s always a risk of your content blending in rather than standing out, especially if multiple brands are using the same template style or song at the same time.
In short, CapCut templates are perfect for quick, high-volume social video production. That being said, for high-impact campaigns that require original storytelling, a more custom approach is often worth the investment.
