By Judit Hernán, on 29 October 2024
Creator Search Insight is a tool on TikTok that provides content creators and brands with information about the terms users are searching for on the platform.
In other words, Creator Search Insight functions as a keyword research tool where you can discover the most searched topics on TikTok overall, as well as those related to the content you create. You can also analyze the popularity of a specific keyword more deeply and see the search volume for related keywords. Additionally, for each keyword, the tool shows you a related video, giving you a sense of what kind of content is typically posted under that term.
One of the most interesting sections of this tool is the “Content Gap” feature, where you can find popular topics in your niche that are frequently searched for but have relatively few videos made about them.
This tool is already available in many countries. In this article, you’ll learn everything you need to know about this TikTok business feature and how it can be useful in shaping your content strategy on the platform.
How Does Creator Search Insight Work?
To access Creator Search Insight, creators and brands must type “Creator Search Insight” into TikTok’s search bar. However, it may already appear in the “Settings” section under Creator Tools for some users.
Source: newsroom.tiktok.com
Once inside the tool, you’ll see the “For You” section, where searches are suggested based on the type of content you post, and the “Trending” section, where general popular searches are displayed. You also have the option to analyze a specific keyword and related words by typing a term into the search bar within the tool.
Moreover, you can save keywords that catch your interest for future use by pressing the “favorites” icon next to each keyword. All saved terms can be accessed by clicking on the same icon located at the top right of the tool.
Finally, to create a video directly from the tool without having to navigate back, you can press the camera icon next to each term, or once inside each topic page, click the red “Create” button at the bottom.
Don’t forget that TikTok is increasingly being used as a search engine by a large audience. Therefore, paying attention to user searches and creating content that aligns with these trends has become a crucial strategy for anyone aiming to develop a successful content plan on the platform.
Why Use Creator Search Insight in Your TikTok Content Strategy?
If you’re unsure of what kind of content to post on TikTok, Creator Search Insight can serve as a source of inspiration and a way to generate new ideas.
The tool is excellent for understanding the interests of TikTok’s audience, allowing you to tailor your content accordingly. This way, you can post videos that garner more views.
Creator Search Insight also acts as a keyword search engine, which can be very useful for optimizing the visibility of your content on the platform and helping you gain more exposure for the keywords you want to rank for.
The “Content Gap” section is a great ally for identifying keywords with high demand but low content supply, enabling you to take advantage of the opportunity to gain significant visibility for those keywords.
Difference Between Creator Search Insight and TikTok Creative Center
While Creator Search Insight is a tool focused on keyword research to help users enhance their content strategy on the platform, TikTok Creative Center is a broader platform that helps creators and brands grow their channels with a wide variety of features.
Although TikTok Creative Center also has a “Keywords Insights” section where data and analyses on keywords are provided, this is just one part of the tool and is more geared towards creating ad content on the platform. In contrast, Creator Search Insight is more focused on providing keyword ideas for an organic content strategy on TikTok.
