Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Strategy By Laia Cardona, on 6 December 2022

Experiential Marketing: The Keys to a Successful Strategy

One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others.Read more

Tags: Strategy By Sol Gonzalez, on 3 November 2022

Packaging and Unboxing: How to Create a Memorable Brand Experience for Consumers

Packaging has always been an important element in marketing.Read more

Tags: Strategy By David Tomas, on 20 October 2022

How to Define Your Business Objectives Step by Step

Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so!Read more

Tags: Strategy By Laia Cardona, on 27 July 2022

10 Strategies to Gain Visibility on Social Media

Social networks have become a fundamental part of any marketing strategy. They are also one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, even though visibility on socia...Read more

Tags: Strategy By Laia Cardona, on 7 June 2022

How to Repurpose Content to Improve Brand Visibility

Most companies today are aware that creating and sharing a constant stream of content related to their brand is a must for visibility and outreach in order to let the world know about their company and the products or services they offer. Read more

Tags: Strategy By David Tomas, on 19 May 2022

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more

Tags: Strategy By Jessica Bubenheim, on 28 March 2022

What Is the SME and SMB Market Segment?

The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what defines an SME or SMB. Sometimes the industry that the company works...Read more

Tags: Strategy By Anna Ribas, on 16 March 2022

What Is a Customer Experience Map?

While clients are a key part of many businesses, you shouldn't just think of them as entities that acquire your products, because they can in fact help you grow in many different ways. Clients are (or should be) a big part of your marketing plan, so ...Read more

Tags: Strategy By Anna Ribas, on 9 March 2022

Marketing Plan Basics: The SWOT Analysis Chart

In every business, it is important carry out internal and external evaluations. This not only helps when it comes to developing marketing strategies, but also when setting objectives, facing challenges, and looking for new opportunities. Understandin...Read more

Tags: Strategy By Shanon Roberts, on 28 February 2022

International Marketing: Strategies, Examples, and Tips

In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

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