Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Strategy By Anna Ribas, on 19 April 2024

The Best Time to Post on LinkedIn

In the world of social media marketing, timing can be everything, especially on professional networking platforms like LinkedIn. If you use LinkedIn as part of your strategy, you've probably wondered when is the best time to post. While this can vary... Read more

Tags: Strategy By Berta Ventura, on 3 November 2023

Steps and Tips to Develop a Marketing Communication Strategy

Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more

Tags: Strategy By Chantal India, on 25 October 2023

Marketing Research Process: Advantages and Examples

The marketing research process is a vital element of any marketing strategy, and involves gathering information in order to determine the potential success of your product or service. A typical marketing research process involves establishing objecti... Read more

Tags: Strategy By Anna Ribas, on 6 October 2023

What Is Brand Architecture? The Different Types and Examples

Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a... Read more

Tags: Strategy By David Tomas, on 18 August 2023

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha... Read more

Tags: Strategy By Anna Ribas, on 1 August 2023

What Is the SME and SMB Market Segment?

The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, that can even depend on their industry. That be... Read more

Tags: Strategy By Shanon Roberts, on 4 April 2023

International Marketing: Strategies, Examples, and Tips

International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more

Tags: Strategy By Héctor Borrás, on 4 April 2023

AI in Marketing: How You Can Use It

The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ... Read more

Tags: Strategy By Estela Viñarás, on 9 March 2023

How Offline Marketing Can Support Your Brand

Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business. Read more

Tags: Strategy By Anna Ribas, on 9 February 2023

SOSTAC: What It Is and How to Apply It in Marketing

The SOSTAC methodology, which stands for Situation, Objectives, Strategies, Tactics, Action and Control, refers to the stages of a project. It has become a very useful tool in digital marketing because of the information it provides when it comes to ... Read more