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Strategy | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Strategy By David Tomas, on 07 Dec 2021

What Is OKR Methodology and How to Apply It

It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac...Read more

Tags: Strategy By Laia Cardona, on 01 Dec 2021

Off-Page SEO: What You Need to Know

Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui...Read more

Tags: Strategy By Shanon Roberts, on 17 Nov 2021

What Is Social Marketing?

Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ...Read more

Tags: Strategy By David Tomas, on 25 Oct 2021

Psychological Pricing: Definition, Strategies, and Examples

The prices of a product are chosen by taking into account the market and the competition but they are also based on a strategy known as pricing. Choosing the right price is the key to stand out from the competition, increase sales, and achieve succes...Read more

Tags: Strategy By Anna Ribas, on 07 Oct 2021

Co-Branding: What It Is, How It Works, and Examples

Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution...Read more

Tags: Strategy By David Tomas, on 01 Oct 2021

How to Say No and Get Better Results for You and Your Clients

In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential.       A very clear case of a...Read more

Tags: Strategy By Estela Viñarás, on 17 Sep 2021

Network Marketing: What It Is and How It Works

Network marketing is a marketing strategy that has been around for many years and is based on the distribution and sale of products through individuals. For brands, network marketing can be a great way to leverage the power of word of mouth and save ...Read more

Tags: Strategy By Pep Canals, on 15 Sep 2021

What Is SERP in Digital Marketing?

I’m sure you are already aware of the importance of incorporating SEO in your digital marketing strategy, but are you clear on the importance of SERP in your content creation?Read more

Tags: Strategy By Shanon Roberts, on 10 Sep 2021

RevOps: What Is It?

RevOps, short for Revenue Operations, is quickly gaining traction among companies seeking to amplify their earning potential while streamlining their internal operations. Still, there seems to be quite a bit of uncertainty about what RevOps is and ho...Read more

Tags: Strategy By Ester Solsona, on 08 Sep 2021

Brand Strategy: What It Is and Why It’s Important

The brand you design as part of your overall marketing plan has the power to make or break your business. It is the public face of your business, and the identity you create has a direct impact on your reputation. Without a clear and unified brand st...Read more