Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services.Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services.Read more
The marketing research process involves gathering information about your target audience, your competitors, and your customers in order to determine the potential success of your product or service. It is an important element of any marketing strateg...Read more
Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a...Read more
Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB. Sometimes the industry that the company works i...Read more
In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets.Read more
The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ...Read more
Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business.Read more
The SOSTAC methodology, which stands for Situation, Objectives, Strategies, Tactics, Action and Control, refers to the stages of a project. It has become a very useful tool in digital marketing because of the information it provides when it comes to ...Read more
One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others.Read more
