No matter what you use your web forms for, this article is for you. Whether it's to get newsletter subscribers, request quotes, offer discounts... All the strategies we present in this article can be used to boost your inbound marketing or lead gener... Read more
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An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
In the world of social media marketing, timing can be everything, especially on professional networking platforms like LinkedIn. If you use LinkedIn as part of your strategy, you've probably wondered when is the best time to post. While this can vary... Read more
We marketers are living in a time when changes have been constant and we have had to adapt quickly and effectively to them. What we thought was going to happen has not happened, or not quite, and what we did not expected, like the great digitalizatio... Read more
Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more
The marketing research process is a vital element of any marketing strategy, and involves gathering information in order to determine the potential success of your product or service. A typical marketing research process involves establishing objecti... Read more
Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a... Read more
Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha... Read more
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, that can even depend on their industry. That be... Read more
International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more
