Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Branding By Diana Palau, on 2 January 2024

Brand Ambassador Programs: Best Practices and Inspiring Success Stories

A brand ambassador is an individual who embodies the corporate image of a company. This entails conveying the same values and ideas as the brand or, at the very least, compatibility, as the audience will directly associate their messages with the bra... Read more

Tags: Branding By Nerea Boada, on 22 September 2023

What Is Green Marketing? 5 Strategies

Green marketing is the development, marketing, and distribution of products designed to minimize negative effects on the environment. It is considered one of the biggest marketing and business trends, and falls within the scope of corporate social re... Read more

Tags: Branding By Laia Cardona, on 29 June 2023

Seasonal Marketing: What Is It and How to Apply It Successfully

Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more

Tags: Data Science, Branding By Héctor Borrás, on 13 October 2022

Open Source Intelligence (OSINT): What It Is and Its Function

Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ... Read more

Tags: Branding By Laia Cardona, on 4 January 2022

What Is Brand Personality?

Brand marketing is the process of establishing and growing a relationship between a brand and consumers. But before you can design an effective marketing strategy that focuses on nurturing customer relationships through brand recognition, you need to... Read more

Tags: Branding By David Tomas, on 28 December 2021

Brand Archetypes: What They Are and Examples

There are countless marketing tools and techniques that can help your brand stand out from the masses. But for any of them to work, you need to have a well-designed brand that resonates with your target audience. Otherwise, any technique you use is l... Read more

Tags: Branding By Laia Cardona, on 10 November 2021

Brand Development: What You Need to Know

Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th... Read more

Tags: Branding By Oier Gil, on 1 November 2021

What Is Branding? Definition and Key Elements

Branding and brand management are important topics in the marketing sector. Having vision of what your brand conveys will make it so much easier for you to plan a coherent marketing strategy to achieve the desired results. Read more

Tags: Branding By Laia Cardona, on 26 October 2021

Brand Salience: What Is It and How Do You Measure It?

Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv... Read more

Tags: Branding By Anna Ribas, on 5 October 2021

Brand Association: What Is It and Why Is It Important?

Brand association is what consumers think about when they see your brand–the thoughts, concepts, and opinions that your brand elicits in their minds. It can have a strong influence on whether a potential buyer makes a purchase from you, and strategie... Read more