Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Sales By Marina Sala, on 28 Sep 2021

Unique Selling Proposition: Definition and Examples

Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage...Read more

Tags: Online Sales By Marina Sala, on 23 Sep 2021

The 20 Best CRMs for Your Company

Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact...Read more

Tags: Online Sales By Marina Sala, on 22 Sep 2021

What Is Conversational Commerce?

Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal...Read more

Tags: Online Sales By David Tomas, on 25 Aug 2021

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many, many years. To achieve this, customer service is absolutely essential.  As Sam Walton, the founder of Walmart, said, "...Read more

Tags: Online Sales By Nerea Boada, on 03 Aug 2021

Direct to Consumer: What You Need to Know

Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best.Read more

Tags: Online Sales By Jessica Bubenheim, on 30 Jul 2021

Get Keep Grow: How to Apply The Get Keep Grow Funnel

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product market fit, cus...Read more

Tags: Online Sales By Estela Viñarás, on 20 Jul 2021

Key Elements of Customer Relationship Management

Customer relationship management (CRM) is a term used to describe all activities, strategies, and tools used by a company to manage the way it interacts with its customer base. The right CRM strategy can help you build solid relationships with your c...Read more

Tags: Online Sales By Helena Alcoverro, on 09 Jul 2021

Inbound Sales: What It Is and How It Works

Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in...Read more

Tags: Online Sales By Nerea Boada, on 21 Jun 2021

Lead Generation: What Is It & How Forms Can Help

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Tags: Online Sales By Dany Ortiz, on 14 Jun 2021

What Is a Sales Pipeline?

It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st...Read more