Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing, Online Sales By Tanit de Pouplana, on 29 August 2024

How Do You Calculate Profit Margin and What Types Are There?

The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more

Tags: Online Sales By Anna Ribas, on 8 August 2024

Loyalty Cards: What They Are and How to Use Them in Ecommerce

A loyalty card is a physical or virtual tool used by many companies to offer a series of benefits to customers when they purchase a product or service. It can also be important for digital marketing. The goal of this type of card is to foster custome... Read more

Tags: Online Sales By Oier Gil, on 30 April 2024

Upskilling and Reskilling: Get Ready for the Digital Future

Both upskilling and reskilling are two very important concepts in today's world of digital transformation in which we live, where professionals need to adapt their knowledge and skills to a new, more technological and digital environment. Read more

Tags: Online Sales By Anna Ribas, on 18 April 2024

Customer Acquisition Strategies Every Marketer Should Know

In the competitive landscape of digital marketing, mastering customer acquisition is crucial for any brand looking to grow and thrive. Customer acquisition involves attracting and converting new customers to your business, a process essential for sus... Read more

Tags: Online Sales By Ester Solsona, on 9 April 2024

Crafting Your Sales Pitch: 25 Phrases That Sell

The sales pitch is the script that sales representatives have and use to engage with potential customers and close deals. This speech is crucial in a sales strategy, as it can influence whether a customer says yes, considers the offer, or outright de... Read more

Tags: Online Sales, HubSpot By Marina Sala, on 28 March 2024

Hubspot Sales Sequences: What They Are and How To Create Them

Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more

Tags: Digital Advertising, Online Sales, Ecommerce By David Tomas, on 27 March 2024

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Tags: Online Sales By David Tomas, on 14 March 2024

Product-Led Sales: What They Are and Their Impact on Business Growth

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Tags: Online Sales By Marina Avilés, on 13 February 2024

What Is an MRP System and How Does It Work?

MRP, which stands for material requirements planning, is a software that allows for the management of stocks based on the needs of the company and facilitates decision-making regarding the production and the distribution of products and services, as ... Read more

Tags: Online Sales By Oier Gil, on 26 December 2023

Top Digital Sales Trends for 2024

Are you aiming to enhance your online sales in 2024 and break away from the usual routine? At Cyberclick, we present the most potent and compelling digital sales trends to help you refine your strategy and connect with your target audience effortless... Read more