Marketing Blog

Marketing Blog

Online Sales | Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Online Sales By Marina Sala, on 12 January 2022

Customer Success: What Is It?

Many companies are beginning to see the value of incorporating customer success into their overall marketing plan. This is because creating connections and improving the customer experience have become increasingly important for brands over the past ...Read more

Tags: Online Sales By Shanon Roberts, on 10 January 2022

What Is Shopify and How Does it Work?

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w...Read more

Tags: Online Sales By David Tomas, on 16 December 2021

Creating a Sales Funnel: What You Need to Know

Creating a sales funnel is an essential part of a marketing strategy. It plays an important role in generating conversions, because this tool accompanies users from the first contact they have with your brand all the way to when they make a purchase ...Read more

Tags: Online Sales By Marina Sala, on 2 November 2021

What’s Customer Lifetime Value?

Customer Lifetime Value (CLV) is a key marketing metric used to measure how valuable a customer is to your company. Rather than focusing on individual transactions, CLV aims to track the entire customer journey with your brand. This enables you to ma...Read more

Tags: Online Sales By Marina Sala, on 21 October 2021

Lead Qualification: What It Is and How to Classify Your Leads

Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu...Read more

Tags: Online Sales By Marina Sala, on 19 October 2021

Customer Lifecycle Management

Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu...Read more

Tags: Online Sales By Marina Sala, on 28 September 2021

Unique Selling Proposition: Definition and Examples

Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage...Read more

Tags: Online Sales By Marina Sala, on 23 September 2021

The 20 Best CRMs for Your Company

Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact...Read more

Tags: Online Sales By Marina Sala, on 22 September 2021

What Is Conversational Commerce?

Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal...Read more

Tags: Online Sales By David Tomas, on 25 August 2021

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many, many years. To achieve this, customer service is absolutely essential.  As Sam Walton, the founder of Walmart, said, "...Read more