As we move towards 2025, new technologies, shifting consumer behaviors, and data-driven strategies are reshaping how businesses approach marketing and sales. From hyper automation to immersive experiences, the future of sales is more dynamic and inte... Read more
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A sales forecast is an estimate of the sales a company will achieve in a specific period. It is most common to create them quarterly, monthly, or annually. These forecasts are generated by considering sales from previous periods. Read more
The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more
A loyalty card is a physical or virtual tool used by many companies to offer a series of benefits to customers when they purchase a product or service. It can also be important for digital marketing. The goal of this type of card is to foster custome... Read more
Both upskilling and reskilling are two very important concepts in today's world of digital transformation in which we live, where professionals need to adapt their knowledge and skills to a new, more technological and digital environment. Read more
In the competitive landscape of digital marketing, mastering customer acquisition is crucial for any brand looking to grow and thrive. Customer acquisition involves attracting and converting new customers to your business, a process essential for sus... Read more
The sales pitch is the script that sales representatives have and use to engage with potential customers and close deals. This speech is crucial in a sales strategy, as it can influence whether a customer says yes, considers the offer, or outright de... Read more
Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more
The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more
Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more
