Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Customer relationship management (CRM) is a term used to describe all activities, strategies, and tools used by a company to manage the way it interacts with its customer base. The right CRM strategy can help you build solid relationships with your c...Read more
The number of social media users is increasing, and so is the number of social shoppers. These are the people who use social media channels to browse and purchase products without leaving the social media app. This is known as social shopping, and it...Read more
There are numerous marketing strategies businesses use to boost sales and generate additional revenue. However, the two most effective and simple strategies are cross selling and upselling. The first focuses on encouraging the buyer to add another re...Read more
Traditional sales strategies are giving way to more customer-centric models, where the marketing and sales processes are closely aligned.Read more
Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co...Read more
In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more
In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c...Read more
To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time.Read more
Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription.Read more
Undecided customers can make it really difficult to craft effective customer loyalty marketing strategies. You have probably encountered these types of customers on more than one occasion, and no matter how hard you tried, you could never get them to...Read more
