Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Video marketing has become a favorite form of expression for millions of creators and an important source of revenue for them. Over the past three years (2019 to 2021), YouTube has paid more than $50 billion to creators, artists and media companies o...Read more
In 2022, video marketing is more essential than ever. 86% of companies use video advertising as part of their digital marketing strategy, and 80% of global internet traffic this year will come from downloading and viewing audiovisual content.Read more
Netflix has become one of the largest sources of entertainment for consumers today and although this platform doesn't currently offer advertising slots, it is expected to experiment with adding a lower-priced, ads-supported plan option to its offerin...Read more
A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way. It is not necessary to have video editing knowledge to make them since there are numerous tools that can mak...Read more
Marketers have long known that personalization is key to improving results, but did you know that you can also apply it to your video marketing strategy?Read more
In a world dominated by the Internet, the demand for digital and visual content has grown exponentially. Marketing has become more competitive, and many companies are always looking for new techniques to stand out. Because of this, a compelling story...Read more
The radical changes we have experienced over the past couple of years have resulted in a number of consumer shifts that are transforming the future of marketing and advertising. One of these changes is a growing interest in addressable TV, where spec...Read more
Creating audiovisual content is one of the best ways to appeal to your audience, especially on social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed at which information can reach a large...Read more
While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w...Read more
Using live videos on social networks is gaining rapid popularity as a marketing tactic. Take a look at these figures:Read more
