Artificial intelligence

Copy AI: What Is It and How Writers and Marketers Can Use It

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By Laia Cardona, on 3 June 2025

Content creation can feel like a never-ending task, whether you’re writing articles, social media posts, or marketing emails. If you’ve ever stared at a blank page, struggling to find the right words, Copy AI might be the tool you need. This AI-powered writing assistant helps generate content ideas, drafts, and even full-length copy in seconds.

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Copy AI What Is It and How Writers and Marketers Can Use It


Copy AI is an artificial intelligence writing tool that helps generate content quickly. It’s built on OpenAI’s GPT-3 large language model, meaning it can produce text that sounds natural and human-like. Whether you need headlines, social media content, email copy, or something else, Copy AI can give you a solid starting point.


How to Use Copy AI


1. Create an Account

Signing up is easy, and the platform’s free plan makes doing so easy. Just head to Copy AI’s website and choose if you want to sign up through Google or email.


Copy AI Prices


2. Choose a Tool or Template

Once inside, you’ll see a dashboard filled with different writing tools and templates. Whether you need product descriptions, Instagram captions, or full article outlines, there’s likely a tool that fits your needs.


3. Enter Your Prompt

Tell Copy AI what you need. For example, if you’re writing about AI in marketing, you could enter: “Give me 10 blog post ideas about the use of AI in digital marketing.”


4. Review and Edit

AI-generated content isn’t perfect. It gives you a draft, but tweaking and refining your content is important in order for it to match your brand’s voice.


5. Publish and Share

Once you’ve edited your content, you can publish it on your blog, social media, or wherever you need it.


Key Features of Copy AI

  • Templates for Different Content Types: Copy AI offers over 90 templates to help you create everything from ad copy to email subject lines. This is great for marketers who need to produce different types of content quickly.

  • Multilingual Capabilities: Need content in another language? Copy AI supports over 25 languages, making it useful for international businesses and brands.

  • Editing and Refining Tools: It’s not just about generating content, it’s also about improving it. Copy AI lets you rewrite, simplify, or expand text, making it a good tool for content revision.

  • Infobase for Brand Consistency: The Infobase feature allows you to store key company details so that AI-generated content stays on-brand and consistent.


Best Ways for Writers and Marketers to Use Copy AI

  1. Generating Ideas for Articles– Use Copy AI to come up with fresh, relevant topics.

  2. Writing Social Media Content – Quickly create captions, stories, and ad copy that match your brand’s tone.

  3. Creating Email Copy – Generate engaging subject lines and body text to boost open rates.

  4. Optimizing Website Copy – Improve landing page content, product descriptions, and more.

  5. Editing and Repurposing Content – Use AI to rephrase, shorten, or expand existing content.



Pro Tips for Using Copy AI Effectively

  • Be Specific with Prompts: The more details you give Copy AI, the better your results will be.

  • Edit for Clarity and Accuracy: AI isn’t perfect—always fact-check and refine the content.

  • Experiment with Different Tones: Adjusting the tone can help tailor content for different audiences.

  • Use AI as a Brainstorming Tool: Don’t just copy-paste—use AI to inspire new ideas.


Concluding Thoughts

Copy AI is a powerful tool for writers and marketers looking to speed up content creation. While it doesn't necessarily replace human creativity, it’s an excellent AI assistant for brainstorming, drafting, and refining copy.

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Laia Cardona