In the marketing world, stakeholders are the different groups of people who influence a company such as employees, suppliers, and shareholders. Even government departments or agencies can be stakeholders.Read more
Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
In the marketing world, stakeholders are the different groups of people who influence a company such as employees, suppliers, and shareholders. Even government departments or agencies can be stakeholders.Read more
For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m...Read more
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly SEM.Read more
