In the marketing world, stakeholders refers to the people or groups that are affected by the actions of a company. They are people who influence a company such as employees, suppliers, and shareholders, and even government departments or agencies can... Read more
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For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m... Read more
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly SEM. Read more
