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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: ROI By Chantal India, on 17 May 2021

Who Are Stakeholders and How Do They Affect Your Company?

In the marketing world, stakeholders refers to the people or groups that are affected by the actions of a company. They are people who influence a company such as employees, suppliers, and shareholders, and even government departments or agencies can... Read more

Tags: ROI By Estela Viñarás, on 11 April 2018

What is ROI?

For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m... Read more

Tags: ROI, Google By Marta Canadell, on 26 July 2017

Why You're Not Making the Most of Your AdWords Dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly SEM. Read more