An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
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A Chief Impact Officer is responsible for leading the environmental and social impact strategy of a company or organization. Their aim is to ensure that the goals of social responsibility and sustainability are met. Read more
Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ... Read more
According to Japanese culture, we all have an Ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an Ikigai is not about aligning the four vocational elements of what you love, what the world needs, what you are good at, ... Read more
Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a... Read more
When it comes to promoting your work, big marketing campaigns can be a great tool. However, the way you promote your product or brand doesn't have to be flashy or rely on expensive campaigns. Instead, you can rely on the people who already work in yo... Read more
Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals. Read more
Within any company–not just those in the marketing industry–the CEO has the greatest responsibility. Read more
Brand trust is one of the factors that drives the public to buy a certain product or service from one company instead of another. Any marketing strategy related to the values of your brand can help you build trust. Read more
The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i... Read more
