Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Attribution marketing consists of analyzing and determining the channels customers have interacted with that have influenced their purchase decisions. Consumers interact with different online and offline touchpoints before making a purchase. Therefor...Read more
Have you thought about creating a Facebook account? Maybe you haven't decided to join this social network yet, but you're curious. Or maybe you're looking to create a Facebook Business page? Or perhaps you already use it regularly but want to know ho...Read more
If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Face...Read more
When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th...Read more
Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul...Read more
Facebook ads are one of the best options for social media advertising. Advertising on Facebook means you can create integrated campaigns on both Facebook and Instagram, all one a single platform.Read more
If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5,50% of...Read more
If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re...Read more
In recent years, live videos on social media have become a favorite format among users, and Facebook has led this trend. Its streaming platform, Facebook Live, offers brands a very powerful tool to generate engagement and connect with their audience....Read more
Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketer...Read more
