Creating a Facebook or Meta account is the first step to being able to create Facebook Ads and promote your brand. In this guide, we'll show you how to create your account step by step, and set up all your options to get the most out of it. Let's jum... Read more
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Artificial Intelligence has made significant advancements in recent years. Nowadays, predictive AI can be a valuable asset for your marketing team, particularly in the realm of Facebook advertising. It not only aids in making more informed decisions ... Read more
Although there are studies that say that the use of cell phones should be limited to two hours a day, it is estimated that the average is almost five hours and that about half of that time is spent on social media. This has led Instagram to have a ne... Read more
Attribution marketing consists of analyzing and determining the channels customers have interacted with that have influenced their purchase decisions. Consumers interact with different online and offline touchpoints before making a purchase. Therefor... Read more
If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Face... Read more
When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th... Read more
Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul... Read more
Facebook ads are one of the best options for social media advertising. Advertising on Facebook means you can create integrated campaigns on both Facebook and Instagram, all one a single platform. Read more
If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5,50% of... Read more
If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re... Read more
