Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 28 June 2022

What Is a Touchpoint and How Does It Shape a Customer’s Experience With Your Brand?

Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 2 June 2022

A Guide to the Technology Stack Every CMO Needs

Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 1 June 2022

The Benefits of Artificial Intelligence for Increasing Sales

Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 24 May 2022

10 Tips to Increase Your Conversion Rate in Digital Marketing

Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 23 May 2022

Consumer Needs: Types and How to Define Them

Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more

Tags: Online Marketing & Digital Marketing By Marina Sala, on 19 May 2022

BCG Matrix Template: What It Is and How to Apply It

The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 17 May 2022

Push and Pull Strategies: What They Are and Examples

Should you create a push or pull strategy? This is an important decision in digital marketing.Read more

Tags: Online Marketing & Digital Marketing By Irene Riart, on 10 May 2022

What Is Generational Marketing?

Digital marketing has evolved to fit the way today's society consumes information. Each generation has its own buying habits and preferences when it comes to using one platform or another.Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 5 May 2022

Consumer Panel: What It Is and How to Create One

A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 3 May 2022

What Are the Benefits of Marketing?

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome...Read more

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