Numerical blog: the latest insights to digital marketing and online advertising.
Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo...Read more
What exactly is direct marketing, and how can you build your strategy? Direct marketing is one of the most effective marketing methods and it has many benefits, like clearly measurable results.Read more
Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h...Read more
Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Read more
In advertising it's said that a picture is worth a thousand words, but this is not entirely true. Advertising copy is of paramount importance in order to specify the brand's message, define the benefits, and convince the reader. Let's take a look at ...Read more
Launching a new product into the market can be the beginning of a wonderful journey or a total fiasco. It is a key moment that requires all your care and attention.Read more
A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of?Read more
Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own...Read more
If we look for the key to the success of many marketing campaigns, we often see that the secret is not incredible innovation or a huge budget, but simply having a good measurement strategy and following it. However, once we get into all the data, we ...Read more
Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more
