Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important...Read more
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more
Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod...Read more
Should you create a push or pull strategy? This is an important decision in digital marketing.Read more
Digital marketing has evolved to fit the way today's society consumes information. Each generation has its own buying habits and preferences when it comes to using one platform or another.Read more
A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard...Read more
Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome...Read more
