Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing By Pere Munar, on 13 Oct 2021

Rich Media: A Step-by-Step Guide

Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,...Read more

Tags: Online Marketing & Digital Marketing By Kelly Rogan, on 30 Sep 2021

The Key Marketing Metrics You Should Analyze in Your Online Campaign

Analysis is what makes marketing a science rather than a game of chance. For some entrepreneurs, online marketing can seem like an unnecessary expense, something to dedicate a budget to only when all other areas are covered. This is because the resul...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 29 Sep 2021

What Is a Target Audience? Definition and Examples

The foundation of any effective marketing strategy is having a clearly defined audience. By understanding your target audience, you can tailor your content and ads to their needs, wants and pain points, making your copy more attractive and engaging f...Read more

Tags: Online Marketing & Digital Marketing By Berta Ventura, on 24 Sep 2021

Pinterest Ads: 5 Success Stories from Major Brands

Have you used Pinterest Ads? Although it may not be the most talked about social network in digital marketing, the truth is that Pinterest offers very interesting possibilities and its ads can help you achieve your marketing objectives. That said, le...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 16 Sep 2021

What Is Dark Marketing?

Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu...Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 14 Sep 2021

What Is Amazon Live?

Live-streamed shopping events, such as those broadcast through Amazon Live, are becoming an increasingly popular marketing tool for ecommerce brands around the world. The events, which are a blend of digital shopping and entertainment, offer consumer...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 13 Sep 2021

Video Marketing on Social Media: Trends and Benefits

Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies.Read more

Tags: Online Marketing & Digital Marketing By Pep Canals, on 06 Sep 2021

Google Discover: What It Is and How to Increase Your Traffic

If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc...Read more

Tags: Online Marketing & Digital Marketing By Enric Llonch, on 03 Sep 2021

Twitch Marketing: How to Develop Your Strategy

Twitch is becoming a major platform for digital marketing. As in the case of TikTok, this streaming network experienced a huge boost during the coronavirus pandemic, as the number of active channels grew by over 200% in just 4 months as about 4 milli...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 25 Aug 2021

CX: What Is It and Why Is It Important?

Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order...Read more