A brand ambassador is, in a nutshell, the human face of your brand. They perform online and offline actions that represent and promote your company in a positive way, and they serve to build trust and credibility among existing and potential customer... Read more
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Affiliate marketing is a reward-based process in which brands (sometimes called creators) pay out a commission to an affiliate, a business or individual for promoting their products. This could be simply sending traffic to the brand’s site or generat... Read more
In the ever-evolving landscape of digital marketing, staying ahead of the competition means exploring innovative tools and strategies. One game-changing tool is meta search engines. In marketing, leveraging meta search engines can unlock new opportun... Read more
Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand? Read more
The conversion rate refers to the percentage of people who have visited your website and completed an action you consider a conversion, and is pretty much the Holy Grail of digital marketing. The act of increasing this conversion rate is often called... Read more
In the digital world, having an effective online marketing strategy is more important than ever. Although having an ecommerce website can be a valuable asset, an online marketplace can be a great alternative, especially if you are a small business ow... Read more
Should you create a push or pull strategy? This is an important decision in digital marketing. Read more
Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome... Read more
Push notifications are a valuable tool in marketing strategies when used effectively. They allow for clear and direct communication with users. But what exactly are push notifications, and how can they be optimized for great results? Read more
Consumer needs are the driving force behind every purchase decision. When a person has a need, they are looking for a product or service that will satisfy that need. Keeping up with consumer needs is critical for any company that wants to be successf... Read more