Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Online Marketing & Digital Marketing By Berta Ventura, on 11 October 2023

How Meta Search Engines Are Changing Web Searches

In the ever-evolving landscape of digital marketing, staying ahead of the competition means exploring innovative tools and strategies. One game-changing tool is meta search engines. In marketing, leveraging meta search engines can unlock new opportun... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 9 October 2023

6 Neuromarketing Techniques for Marketers

Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand? Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 29 September 2023

10 Tips to Increase Your Conversion Rate in Digital Marketing

The conversion rate refers to the percentage of people who have visited your website and completed an action you consider a conversion, and is pretty much the Holy Grail of digital marketing. The act of increasing this conversion rate is often called... Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 28 August 2023

10 Digital Marketing Strategies for Your Online Marketplace

In the digital world, having an effective online marketing strategy is more important than ever. Although having an ecommerce website can be a valuable asset, an online marketplace can be a great alternative, especially if you are a small business ow... Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 18 August 2023

Push and Pull Strategies: What Are They and Examples

Should you create a push or pull strategy? This is an important decision in digital marketing. Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 17 August 2023

What Are the Benefits of Marketing?

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome... Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 10 August 2023

Push Notifications: Best Practices and Examples

Push notifications are a valuable tool in marketing strategies when used effectively. They allow for clear and direct communication with users. But what exactly are push notifications, and how can they be optimized for great results? Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 1 August 2023

Consumer Needs: Types and How to Define Them

Consumer needs are the driving force behind every purchase decision. When a person has a need, they are looking for a product or service that will satisfy that need. Keeping up with consumer needs is critical for any company that wants to be successf... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 3 July 2023

Video Marketing on Social Media: Trends and Benefits

Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 25 May 2023

The Ultimate Guide to the Marketing Mix and the 4Ps of Marketing

The definition of the marketing mix is all the steps that a company takes in order to promote its product or service. These are often divided into the 4Ps of marketing, which are known as Product (or Service), Place, Price and Promotion. But what is ... Read more