Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option...Read more
Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion.Read more
Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers.Read more
Storytelling is one of the most powerful marketing tools for brands. It helps you connect with your target audience, be remembered, and portray the values of your company.Read more
What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr...Read more
Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important...Read more
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more
Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more
