Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
The Internet has not always been as we know it. Being able to write a question in a forum, interact on social networks, and share photos and videos are real novelties.The Internet has gone through several stages and is continually evolving. In its ea...Read more
Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities.Read more
Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number.Read more
Digital marketing is more complex and important than ever. Omnichannel customer journeys, multiple touch points, metrics from different sources... all of these make it difficult to obtain a global view of what is happening.Read more
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option...Read more
Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion.Read more
Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers.Read more
Storytelling is one of the most powerful marketing tools for brands. It helps you connect with your target audience, be remembered, and portray the values of your company.Read more
What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr...Read more
Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important...Read more
