If your company has multiple departments in different regions (either nationally or internationally), you may have noticed how difficult it can be to keep your Hubspot account organized and running smoothly. If you're still considering using Hubspot,... Read more
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Data Science is a vast field that businesses use to analyze the information they gather, understand their customers and their niche, identify patterns, and predict behaviors. One type of data that falls within this domain is Small Data. In this artic... Read more
Influencer Generated Content (IGC) is a rapidly growing trend and is expected to continue to expand in the future. Today, influencers are essential for brands that want to develop a strong social media strategy, specifically in influencer marketing. ... Read more
Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat... Read more
HubSpot is one of the most famous CRM platforms. It has all the necessary tools for marketing, sales, customer service, and content management teams to do their work in an agile way. In short, it is a great ally for the inbound marketing strategy of ... Read more
Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ... Read more
Branded content is a marketing technique that involves creating content that is directly linked to a brand and to its values, allowing consumers to make a connection with it in order to increase brand awareness. It is meant to promote the company whi... Read more
Social media ads are a versatile advertising option that allows you to build specific campaigns on different social media networks, allowing you to use their platforms and targeting options to show your ads to potential consumers. They are a great wa... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more
