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Pep Canals

Graduado en Telecomunicaciones y Doctor en Fotónica por el Instituto de Ciencias Fotónicas. Cuenta con más de 5 años de experiencia trabajando con Google Ads y Google Analytics, gestionando estrategias de SEM y todo tipo de campañas a través del embudo, desde búsqueda hasta Youtube..

Graduated with a degree in telecommunications and holds a PhD in photonics from the Institute of Photonic Sciences. He has more than 5 years of experience working with Google Ads and Google Analytics, managing SEM, and all campaigns type across the funnel from search to Youtube.

Author articles

Tags: Data Science By Pep Canals, on 7 May 2024

Data as a Service (DaaS): Understanding its Purpose and Applications

Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more

Tags: Google By Pep Canals, on 3 April 2024

Google Consent Mode: Everything You Need to Know

Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more

Tags: Google By Pep Canals, on 6 March 2024

What Is Google Ads Data Manager?

Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more

Tags: Digital Marketing By Pep Canals, on 6 February 2024

Understanding Multivariate Testing: Definition and Examples

Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more

Tags: Artificial intelligence By Pep Canals, on 31 January 2024

ChatGPT Extensions: How They Work and Which Are Best?

ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more

Tags: Data Science By Pep Canals, on 18 January 2024

Cohort Analysis: What It Is and How It Helps Increase Sales

If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more

Tags: Google By Pep Canals, on 22 November 2023

What Are Demand Gen Campaigns and What's New in Google Ads?

Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more

Tags: Google By Pep Canals, on 9 November 2023

Google Ads Transparency Center: Shedding Light on Advertising Insights

Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, until recently, did not provided this valuable tool for advertisers and marketers. However, in March 2023, the company finally introduced the Google Ads Library—a... Read more

Tags: Social Media & Social Ads By Pep Canals, on 31 October 2023

Two-Way Communication: How to Use It in Your Social Media Strategy

Two-way communication happens when the recipient and the sender of a message exchange roles continuously. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and ... Read more