Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Pep Canals

ES. Data Scientists en Cyberclick. Responsable de las campañas de SEM y de los proyectos de Data Science. EN. Data Scientists at Cyberclick. Responsible for SEM campaigns and Data Science projects.

Follow me on: :

Tags: Data Science By Pep Canals, on 3 May 2022

Google Topics: What It Is and How It Will Work in Cookie-Free Advertising

Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in...Read more

Tags: Google By Pep Canals, on 5 April 2022

How to Improve Your CTR in Google Ads Campaigns

The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ...Read more

Tags: Google By Pep Canals, on 31 December 2021

Google Ad Formats for Display Advertising

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more

Tags: Google By Pep Canals, on 3 November 2021

What You Need to Know About Google Ads Account Manager

Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat...Read more

Tags: Digital Advertising By Pep Canals, on 27 October 2021

What Is eCPM and How Do You Calculate It?

There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress...Read more

Tags: SEO & SEM By Pep Canals, on 22 October 2021

SEO Automation: What It Is, Tools, and Trends

SEO is an essential element in any online marketing plan, since good web positioning will benefit your brand in many ways. Implementing and maintaining an SEO strategy can be a long, cumbersome, and resource-consuming process, but don't despair! SEO ...Read more

Tags: Strategy By Pep Canals, on 15 September 2021

What Is SERP in Digital Marketing?

I’m sure you are already aware of the importance of incorporating SEO in your digital marketing strategy, but are you clear on the importance of SERP in your content creation?Read more

Tags: Online Marketing & Digital Marketing By Pep Canals, on 6 September 2021

Google Discover: What It Is and How to Increase Your Traffic

If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc...Read more

Content not found