The amount of web pages on the Internet is immense. In this context, Google must establish criteria to sort all this content in order to offer users the best experience. In 2015, Google decided to create EAT, an acronym that refers to the guidelines ...Read more

Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl...Read more

Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand.Read more

In traditional marketing, a brand issues messages and the public listens to them (or, if consumers are not interested, they ignore them). But, with the rise of digital marketing, all this has changed.Read more

Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy.Read more

Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in...Read more

The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ...Read more

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more