I’m sure you are already aware of the importance of incorporating SEO in your digital marketing strategy, but are you clear on the importance of SERP in your content creation?Read more

If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc...Read more

Understanding your click-through rate, or CTR, is vital for your business. It helps you understand your customers, their online behavior, and lets you know what is and what isn't working when trying to reach your target audience. CTR is a digital mar...Read more

In traditional marketing a brand issues messages and the public listens to them (or, if they are not interested, ignores them). But, with the rise of digital marketing, all this has changed. Thanks to things like social media, consumers are no longer...Read more

Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe...Read more

Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S...Read more

Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. As people browse and scroll, rather than search or query, Google has developed a way to reach audiences using custom c...Read more

One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ...Read more