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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Pep Canals

ES. Data Scientists en Cyberclick. Responsable de las campañas de SEM y de los proyectos de Data Science. EN. Data Scientists at Cyberclick. Responsible for SEM campaigns and Data Science projects.

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Tags: Google By Pep Canals, on 19 Nov 2020

Google Discovery Ads: Definition and Benefits

Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. As people browse and scroll, rather than search or query, Google has developed a way to reach audiences using custom c...Read more

Tags: Data Science By Pep Canals, on 31 Oct 2019

How To Do Keyword Research for PPC or Google Ads (Step-by-Step)

One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ...Read more