Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Pep Canals

ES. Data Scientists en Cyberclick. Responsable de las campañas de SEM y de los proyectos de Data Science. EN. Data Scientists at Cyberclick. Responsible for SEM campaigns and Data Science projects.

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Tags: Strategy By Pep Canals, on 15 Sep 2021

What Is SERP in Digital Marketing?

I’m sure you are already aware of the importance of incorporating SEO in your digital marketing strategy, but are you clear on the importance of SERP in your content creation?Read more

Tags: Online Marketing & Digital Marketing By Pep Canals, on 06 Sep 2021

Google Discover: What It Is and How to Increase Your Traffic

If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc...Read more

Tags: Online Marketing & Digital Marketing By Pep Canals, on 23 Aug 2021

What Is Click Through Rate?

Understanding your click-through rate, or CTR, is vital for your business. It helps you understand your customers, their online behavior, and lets you know what is and what isn't working when trying to reach your target audience. CTR is a digital mar...Read more

Tags: Social Media & Social Ads By Pep Canals, on 20 Aug 2021

Two-Way Communication: How to Use It in Your Social Media Strategy

In traditional marketing a brand issues messages and the public listens to them (or, if they are not interested, ignores them). But, with the rise of digital marketing, all this has changed. Thanks to things like social media, consumers are no longer...Read more

Tags: Online Marketing & Digital Marketing By Pep Canals, on 29 Jul 2021

20 Ways to Increase Your Online Presence

Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe...Read more

Tags: SEO & SEM By Pep Canals, on 28 Jan 2021

2021 Search Engine Marketing (SEM) Trends

Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S...Read more

Tags: Google By Pep Canals, on 19 Nov 2020

Google Discovery Ads: Definition and Benefits

Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. As people browse and scroll, rather than search or query, Google has developed a way to reach audiences using custom c...Read more

Tags: Data Science By Pep Canals, on 31 Oct 2019

How To Do Keyword Research for PPC or Google Ads (Step-by-Step)

One of the most important things to do before you start a SEM or Google Ads campaign is to conduct keyword research to understands what keywords your target audience is using when they search for your products or services in Google. By understanding ...Read more