Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Pep Canals

ES. Data Scientists en Cyberclick. Responsable de las campañas de SEM y de los proyectos de Data Science. EN. Data Scientists at Cyberclick. Responsible for SEM campaigns and Data Science projects.

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Tags: Digital Advertising By Pep Canals, on 22 August 2022

Google Ads Display Campaigns: Simpler Than Ever Before

Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand.Read more

Tags: Social Media & Social Ads By Pep Canals, on 27 July 2022

Two-Way Communication: How to Use It in Your Social Media Strategy

In traditional marketing, a brand issues messages and the public listens to them (or, if consumers are not interested, they ignore them). But, with the rise of digital marketing, all this has changed.Read more

Tags: SEO & SEM By Pep Canals, on 31 May 2022

What Are Responsive Search Ads?

Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy.Read more

Tags: Data Science By Pep Canals, on 3 May 2022

Google Topics: What It Is and How It Will Work in Cookie-Free Advertising

Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in...Read more

Tags: Google By Pep Canals, on 5 April 2022

How to Improve Your CTR in Google Ads Campaigns

The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ...Read more

Tags: Google By Pep Canals, on 31 December 2021

Google Ad Formats for Display Advertising

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t...Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more

Tags: Google By Pep Canals, on 3 November 2021

What You Need to Know About Google Ads Account Manager

Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat...Read more

Tags: Digital Advertising By Pep Canals, on 27 October 2021

What Is eCPM and How Do You Calculate It?

There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress...Read more

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