When it comes to shopping, everyone turns to Google at some point—whether to research products or sellers, compare prices, read reviews, or explore other options. This is why digital marketing and advertising trends always revolve around this giant. ... Read more
Data cleansing, also known as data scrubbing or data purification, is the process of identifying and correcting or removing inaccurate, incomplete, or irrelevant data from a dataset. This process is essential for ensuring the quality and reliability ... Read more
Microsoft Copilot is a conversational chat assistant developed by Microsoft using Artificial Intelligence. Similar to ChatGPT, it can be used to have conversations with users. Read more
Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more
Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more
Google Ads Data Manager is a Google advertising tool designed to measure the performance of ads published on various Google platforms. Notably, it distinguishes itself by not relying on browser cookies for analysis. Google Ads Data Manager operates b... Read more
Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more
ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more
Google Ads is introducing a new campaign format in response to evolving consumer behaviors and video content trends. These advertising campaigns are meant to drive demand. In this article, we'll go into the details of these new campaigns and guide yo... Read more
