Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f... Read more
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Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack. Read more
Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a... Read more
TikTok has become a favorite among users, especially younger ones, like Gen Z. The platform has great opportunities for marketing because you can use it to increase brand awareness and reach new audiences. That being said, as with any other social ne... Read more
In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable. Read more
A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more
Creating viral content on TikTok is much more accessible than on other platforms, such as Instagram. If you as a brand or a content creator are considering developing a strategy for this social media platform you are in the right place! We also have ... Read more
Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. That being said, it can be very challenging, and sometimes you need a little bit of inspiration to get your... Read more
By this point, you are most likely already familiar with native advertising and the many advantages it can bring (if not, you can read all about it in this article). This style of digital advertising can be very beneficial for both advertisers and us... Read more
Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl... Read more
