In today’s competitive market, brands are not just selling products or services, they’re selling experiences, emotions, and relationships. A critical aspect of building that connection is a powerful brand promise. But what exactly is a brand promise,... Read more
With the rise of artificial intelligence, many CRM platforms have decided to integrate this technology into their systems. This allows them to offer clients improved data analysis, more accurate predictions, and a wider range of automation options. A... Read more
A CRM tool has become essential across all business sectors, both for sales and marketing teams. Its wide range of functionalities that streamline and improve customer relationships have made CRM a must for companies looking to boost their businesses... Read more
GIFs began as a resource used primarily for personal and leisure purposes, often seen on instant messaging platforms like WhatsApp, blogs, and social media. While this hasn’t changed, more brands are now incorporating GIFs into their various marketin... Read more
Enterprise value (EV) is an economic measure reflecting the total value of a company, more comprehensive than just its current stock market capitalization. It accounts for the entire market value of a company, including its debts and liabilities but ... Read more
Both upskilling and reskilling are two very important concepts in today's world of digital transformation in which we live, where professionals need to adapt their knowledge and skills to a new, more technological and digital environment. Read more
Are you aiming to enhance your online sales in 2024 and break away from the usual routine? At Cyberclick, we present the most potent and compelling digital sales trends to help you refine your strategy and connect with your target audience effortless... Read more
Unlike inbound marketing, which relies on indirect methods to obtain customers, outbound marketing refers to the direct communication techniques that a company uses to generate leads. Read more
Implementing marketing automation in your business will save your team time and allow you to offer more personalized attention to your customers. Below, we'll discuss two of the most popular marketing automation tools: Hubspot vs. Pardot. Which one i... Read more
With 50% of people on Instagram following at least one business page and more than 1.5 billion monthly active users, it's safe to say Instagram is a massive marketing tool, which 72% of businesses say is important for their marketing strategy. That b... Read more
